Filipa Fortunato
Experienced Marketing & Communication Manager with a demonstrated history of working in the retail industry, both online and offline channels, mainly to B2C clients.
About
Experienced Marketing & Communication Manager with a demonstrated
history of working in the retail industry, both online and offline channels, mainly
to B2C clients.
Skilled in Marketing Management, Digital Marketing and Strategy. Social Media,
Event Management, Design, and Art Direction.
Always keeping up with the latest business and communication trends.
- 18 years' experience
- Joined July 2025
Skills· 6
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
Work experience· 5 roles
Reporting directly to the CEO, I defined strategic marketing plans for the brand across all channels, including B2C and B2B. I managed product launches, campaign creation, social and paid media planning, press releases, influencer partnerships, and supervised all creative work and campaign implementation.
Led a team of 10 across communication design, digital marketing, video, photography, and styling. Managed marketing plans for Portugal, Spain, and Luxembourg, photoshoot planning, marketing budgets, social media management, and campaign development.
Developed campaign layouts for in-store formats, newsletters, window displays, catalogs, and international event materials. Managed production timelines and coordinated creative work and external agencies.
Education
Certifications and awards
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