Ana Filipa S. Gonçalo

Developed brand identities, visual systems, and creative assets for independent businesses and clients. Created logos, typography, color systems, illustrations, packaging concepts, and brand applications. Worked directly with clients from initial research and concept development through feedback, refinement, and final delivery.

Led and coached a team of 16 while managing daily operations and team performance. Collaborated with the Visual Merchandising teams to implement seasonal creative concepts and maintain brand presentation standards. Trained and onboarded Sales Assistants, Keyholders, and Supervisors while ensuring all team training requirements remained up to date.

Built and developed a personal art brand, growing an engaged Instagram community of over 15k followers. Created and launched an online art course from concept to production, developing structured learning content and visual materials. Collaborated with artists and micro-brands on visual content, brand presentation, and online promotion.