I'm a marketing and creator-strategy professional with a strong background in social media growth, influencer marketing, and brand storytelling. I blend a data-driven mindset with hands-on content creation and a deep understanding of audience psychology, monetization, and cross-market communication across global environments.\n\nI've built and led TikTok and Instagram strategies for education brands, developed ambassador programs from the ground up, and advised on monetization, pricing, and long-term growth. I enjoy turning insights into scalable creator-led systems that drive engagement and revenue.…

Filippa Nyqvist

I'm a marketing and creator-strategy professional with a strong background in social media growth, influencer marketing, and brand storytelling. I blend a data-driven mindset with hands-on content creation and a deep understanding of audience psychology, monetization, and cross-market communication across global environments.\n\nI've built and led TikTok and Instagram strategies for education brands, developed ambassador programs from the ground up, and advised on monetization, pricing, and long-term growth. I enjoy turning insights into scalable creator-led systems that drive engagement and revenue.…

Available to hire

I’m a marketing and creator-strategy professional with a strong background in social media growth, influencer marketing, and brand storytelling. I blend a data-driven mindset with hands-on content creation and a deep understanding of audience psychology, monetization, and cross-market communication across global environments.\n\nI’ve built and led TikTok and Instagram strategies for education brands, developed ambassador programs from the ground up, and advised on monetization, pricing, and long-term growth. I enjoy turning insights into scalable creator-led systems that drive engagement and revenue.

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Skills

Experience Level

Language

Swedish
Fluent
English
Fluent

Work Experience

Content Marketing Specialist at Asia Exchange
March 1, 2024 - Present
Lead TikTok and Instagram strategy to grow brand visibility among Gen Z and international students; plan, script, film, and edit high-performing video content that aligns with company goals and trends; collaborate cross-functionally with the SEO, partnerships, and design teams on campaign launches; monitor performance analytics and translate insights into actionable content decisions; represent the brand voice and values through personal-facing content and social storytelling.
Influencer Strategy Consultant at Independent / Self-employed
August 1, 2024 - Present
Developed influencer strategies; planned and executed campaigns; managed partnerships and content production for brand visibility.
Digital Content Intern at Keystone Education Group
December 1, 2023 - September 29, 2025
Conducted market and SEO research; authored over seven articles on international education and career development; gained training in SEO and written content strategy.
Study Coach at Allakando
January 1, 2022 - Present
Taught English and Swedish at various levels; designed personalized lesson plans to help students achieve their goals.
Receptionist at Scandic Hotels
January 1, 2024 - September 29, 2025
Managed guest bookings and administrative tasks; resolved customer issues and handled crisis management; received training in customer service and digital systems.
Student Ambassador at Asia Exchange
January 1, 2022 - Present
Represented Asia Exchange to promote study abroad opportunities.
AI Trainer at Outlier
May 1, 2024 - Present
Engaged in remote AI sector projects; performed writing, research, and translation tasks.
Content Marketing Specialist at Asia Exchange
March 1, 2024 - Present
Lead TikTok and Instagram strategy to grow brand visibility among Gen Z and international students. Plan, script, film, and edit high-performing video content that aligns with company goals and trends. Collaborate cross-functionally with SEO, partnerships, and design teams on campaign launches. Monitor performance analytics and translate insights into actionable content decisions. Represent the brand voice and values through personal-facing content and social storytelling.
Influencer Strategy Consultant at Independent / Asia Exchange
August 1, 2024 - Present
Develop content strategies; plan retreats and international meetups; manage accounting and business strategies.
Digital Content Intern at Keystone Education Group
December 1, 2023 - September 29, 2025
Conducted market and SEO research; authored over seven articles on international education and career development; gained training in SEO and written content strategy.
Freelance Business Owner - Social Media and Study Advising
May 1, 2024 - Present
Provide study abroad advisory services. Create engaging content on TikTok: TikTok Profile.
AI Trainer at Outlier
May 1, 2024 - Present
Engaged in remote AI sector projects. Performed writing, research, and translation tasks.
Study Coach at Allkando
January 1, 2022 - Present
Taught English and Swedish at various levels. Designed personalized lesson plans to help students achieve their goals.
Receptionist at Scandic Hotels
January 1, 2024 - September 29, 2025
Managed guest bookings and administrative tasks. Resolved customer issues and handled crisis management. Received training in customer service and digital systems.
Student Ambassador at Asia Exchange
January 1, 2022 - Present
Represented Asia Exchange to promote study abroad opportunities.
Well-being Representative at Forward College
January 1, 2023 - Present
Organized well-being activities for the campus.
Content Marketing Specialist/ Marketing Manager (Freelance) at Asia Exchange
March 1, 2024 - Present
Lead TikTok & Instagram strategy for a global study-abroad brand with full ownership of content pipeline, scripting, filming, editing, distribution, and performance analysis. Collaborate with SEO, design, and partnerships to align campaigns with commercial goals. Represent the brand through personally-facing content and build social systems for predictable growth and audience conversion.
Influencer Strategy Consultant (Freelance)
August 1, 2024 - Present
Advise creators and small brands on monetisation, content positioning, and audience growth. Develop influencer strategy frameworks, plan international retreats/meetups to strengthen the community, and support business infrastructure (pricing, administration, service models) to increase profitability and scale.
Freelance Business Owner - Social Media & Study Advising
January 1, 2022 - Present
Provide study-abroad advisory service and run a TikTok channel with ~500K organic monthly views in Swedish on creator monetization and social media growth, giving direct insight to content performance, audience psychology, and scalable creative formats.
Receptionist at Scandic Hotels
January 1, 2019 - December 31, 2024
Handled bookings, service escalations, and front-office operations in a fast-paced environment.
Marketing Coordinator at Asia Exchange / Beyond Abroad
March 1, 2025 - March 1, 2026
Led end-to-end TikTok and Instagram strategy for a global study-abroad education brand, overseeing research, strategy, influencer sourcing, content production, distribution, and performance analysis. Drove growth in views (360%) and audience interactions (408%), scaling TikTok to 30K–44K weekly views and reaching 500K+ annual viewers through organic content. Built the ambassador and affiliate program from the ground up with student acquisition, conversions, and long-term brand growth in mind. Planned and executed the launch of a new education brand, and worked with SEO, design, and partnerships to align campaigns with business goals, contributing to email open rates up to 55% and CTR up to 4%. Served as a visible, public-facing brand representative.
Social Media and Study Advising at Freelance
January 1, 2024 - Present
Provide study-abroad advisory services and manage a TikTok channel with ~500K organic monthly views in Swedish on creator monetization and social media growth, offering direct insights into content performance, audience psychology, and scalable creative formats.
Marketing Coordinator (Freelance) at Asia Exchange / Beyond Abroad
March 1, 2025 - March 1, 2026
Led TikTok and Instagram strategy for a global study-abroad education brand, owning channels end-to-end from research and strategy to influencer sourcing, content production, distribution, and performance analysis.
Content Creator (TikTok) at Self-employed – Personal Brand
January 1, 2024 - Present
Built and scaled a community-driven TikTok account focused on education, inspiration, life advice, business, and lifestyle; reached 2.6M+ post views and 500K+ unique viewers in one year through organic, value-led short-form content.
Influencer Strategy Consultant at Self-employed (Freelance)
February 1, 2024 - Present
Advised creators and small brands on monetisation, content positioning, and audience growth; developed influencer framework and helped creators improve pricing, partnership structures, and long-term profitability.
Freelance Business Owner at Social Media & Study Advising
January 1, 2024 - Present
Provided study-abroad advisory services and ran a TikTok channel with ~500K organic monthly views in Swedish; delivered content on monetization and audience psychology, and scalable creator formats.
Study Coach at Allkan Dol – Study Coach
March 1, 2022 - August 1, 2025
Designed personalized learning plans and taught English & Swedish to students across levels.
AI Trainer at Outlier
March 1, 2022 - March 1, 2025
Worked on writing, research, and translation tasks for AI model development within the education and tech sectors.

Education

Master's and Bachelor's studies at University of Cagliari
August 1, 2020 - July 1, 2021
Bachelor's Degree in Politics & International Relations at Forward College / London School of Economics
August 1, 2021 - June 1, 2024
Certificate at Design Thinking Methodology
August 1, 2021 - June 1, 2022
Master's and Bachelor's Coursework at University of Cagliari
August 1, 2020 - July 31, 2021
Bachelor's Degree in Politics & International Relations at Forward College / London School of Economics
August 1, 2021 - June 1, 2024
Master's and Bachelor's courses in Marketing, Management, Law, and International Relations at University of Cagliari
August 1, 2020 - July 1, 2021
Bachelor's Degree in Politics & International Relations at Forward College / London School of Economics
August 1, 2021 - June 1, 2024
Design Thinking Methodology Certificate at Design Thinking Methodology Certificate
August 1, 2021 - June 1, 2022
Bachelor's Degree in Politics & International Relations at London School of Economics
August 1, 2021 - June 1, 2024
Master's and Bachelor's courses in Marketing, Management, Law, and International Relations at University of Calabria
August 1, 2020 - July 1, 2021
Bachelor's Degree in Politics & International Relations at Forward College | London School of Economics
August 1, 2021 - June 1, 2024
Master’s and Bachelor’s coursework in Marketing, Management, Law, and International Relations at University of Calabria
August 1, 2020 - July 1, 2021

Qualifications

Design Thinking Methodology Certificate
August 1, 2021 - June 1, 2022
Design Thinking Methodology Certificate
August 1, 2021 - June 1, 2022
Design Thinking Methodology Certificate
August 1, 2021 - June 1, 2022
Design Thinking Methodology Certificate
August 1, 2021 - June 1, 2022
Design Thinking Methodology Certificate
August 1, 2021 - June 1, 2022
Design Thinking Methodology Certificate
August 1, 2021 - June 30, 2022

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality

Skills

Experience Level