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I am a performance-driven music and content creator and digital marketing specialist with 10+ years in music production, video direction, social media strategy, and brand growth. I specialize in original composition, bilingual content, high-impact paid campaigns, SEO, and audience analytics, delivering chart-performing music and data-driven content with a forward-thinking approach. I am the founder of PipoBeats in Los Angeles, where I manage video production, live streaming, branding, marketing, analytics, and licensing, while composing and performing bilingual music. My work has included winning NBC's Songland Season 2, writing/producing/performed the #1 iTunes charting song "Sway" for Luis Fonsi (7.3M+ Spotify streams), and creating music videos such as "I'm Thinking When" with Caroline Kole and the Spanglish single "Tocalo" (2021). I also help brands across digital campaigns, events, and partnerships, with fluency in English and Spanish, committed to turning creative vision into scalable growth and revenue.…I am a performance-driven music and content creator and digital marketing specialist with 10+ years in music production, video direction, social media strategy, and brand growth. I specialize in original composition, bilingual content, high-impact paid campaigns, SEO, and audience analytics, delivering chart-performing music and data-driven content with a forward-thinking approach. I am the founder of PipoBeats in Los Angeles, where I manage video production, live streaming, branding, marketing, analytics, and licensing, while composing and performing bilingual music. My work has included winning NBC's Songland Season 2, writing/producing/performed the #1 iTunes charting song "Sway" for Luis Fonsi (7.3M+ Spotify streams), and creating music videos such as "I'm Thinking When" with Caroline Kole and the Spanglish single "Tocalo" (2021). I also help brands across digital campaigns, events, and partnerships, with fluency in English and Spanish, committed to turning creative vision into scalable growth and revenue.

Filippo Gabella

PRO

Music Producer, Singer, Video Editor, +2

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I am a performance-driven music and content creator and digital marketing specialist with 10+ years in music production, video direction, social media strategy, and brand growth. I specialize in original composition, bilingual content, high-impact paid campaigns, SEO, and audience analytics, delivering chart-performing music and data-driven content with a forward-thinking approach. I am the founder of PipoBeats in Los Angeles, where I manage video production, live streaming, branding, marketing, analytics, and licensing, while composing and performing bilingual music. My work has included winning NBC's Songland Season 2, writing/producing/performed the #1 iTunes charting song "Sway" for Luis Fonsi (7.3M+ Spotify streams), and creating music videos such as "I'm Thinking When" with Caroline Kole and the Spanglish single "Tocalo" (2021). I also help brands across digital campaigns, events, and partnerships, with fluency in English and Spanish, committed to turning creative vision into scalable growth and revenue.…I am a performance-driven music and content creator and digital marketing specialist with 10+ years in music production, video direction, social media strategy, and brand growth. I specialize in original composition, bilingual content, high-impact paid campaigns, SEO, and audience analytics, delivering chart-performing music and data-driven content with a forward-thinking approach. I am the founder of PipoBeats in Los Angeles, where I manage video production, live streaming, branding, marketing, analytics, and licensing, while composing and performing bilingual music. My work has included winning NBC's Songland Season 2, writing/producing/performed the #1 iTunes charting song "Sway" for Luis Fonsi (7.3M+ Spotify streams), and creating music videos such as "I'm Thinking When" with Caroline Kole and the Spanglish single "Tocalo" (2021). I also help brands across digital campaigns, events, and partnerships, with fluency in English and Spanish, committed to turning creative vision into scalable growth and revenue.

Available to hire

Pasadena, United States

I am a performance-driven music and content creator and digital marketing specialist with 10+ years in music production, video direction, social media strategy, and brand growth. I specialize in original composition, bilingual content, high-impact paid campaigns, SEO, and audience analytics, delivering chart-performing music and data-driven content with a forward-thinking approach.

I am the founder of PipoBeats in Los Angeles, where I manage video production, live streaming, branding, marketing, analytics, and licensing, while composing and performing bilingual music. My work has included winning NBC’s Songland Season 2, writing/producing/performed the #1 iTunes charting song “Sway” for Luis Fonsi (7.3M+ Spotify streams), and creating music videos such as “I’m Thinking When” with Caroline Kole and the Spanglish single “Tocalo” (2021). I also help brands across digital campaigns, events, and partnerships, with fluency in English and Spanish, committed to turning creative vision into scalable growth and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Music Artist / Producer / Singer / Video and Media Director / Owner at PipoBeats

January 1, 2012 - Present

Manage video production, live streaming, social media, merchandising, branding, marketing, analytics, and licensing, increasing audience engagement and growing fanbase across multiple platforms. Compose and perform original bilingual music across genres, overseeing recording processes to deliver high-quality tracks to generate streams, downloads, and chart visibility. Direct and produce multimedia content (music videos, visual assets, live shows), driving brand recognition and expanding reach to new international audiences. Key Achievements: Won the NBC reality competition show Songland, Season 2. Wrote, produced, and performed the #1 iTunes charting song "Sway" by global artist Luis Fonsi, reaching 7.3M+ Spotify streams and securing Top 60 global chart ranking (peak ~#59). Created music video for the single, "I'm Thinking When" featuring Caroline Kole and a Spanglish single "Tocalo", 2021.

Marketing Associate at SI Roma

January 1, 2025 - Present

Helped launch a new business, generating early buzz pre-opening, driving brand visibility and foot traffic through targeted digital campaigns, local outreach, and influencer partnerships. Ensured 100% on-time execution of pre-launch and ongoing marketing campaigns, ensuring consistent brand messaging and seamless coordination across digital, social, and local outreach initiatives. Supported market analysis and positioning, defining target audiences and the restaurant’s unique selling proposition to inform marketing strategy.

Event Coordinator at International House

January 1, 2023 - December 31, 2024

Planned and executed various cultural events and coordinated the process for guest invitations, RSVPs, and on-site registration, and ensured the event complied with relevant regulations and local laws. Managed budget, negotiated vendor contracts, and coordinated logistics, including venue booking, A/V, catering, and transportation for events, leading to higher cost savings. Monitored and analyzed KPIs to identify discrepancies and implemented informed changes to improve guest satisfaction scores and meet 100% with clients’ expectations.

Consultant at PCM Docks

January 1, 2021 - December 31, 2023

Revamped PCM Docks' brand identity, defining the core message, target audience segmentation, and establishing a consistent tone of voice reflective of the company’s expertise.

Intern at Stones Hill Productions

January 1, 2019 - December 31, 2020

Supported end-to-end commercial video production, including on-set operations and post-production editing, ensuring high-quality final deliverables for client campaigns. Maintained consistency across social media by creating and scheduling content aligned 100% with brand guidelines, driving higher audience engagement and improving platform performance. Researched competitors and proactively assisted in developing creative concepts, ad copy, and digital campaign strategies to enhance brand visibility and marketing effectiveness.

Founder at MediaMate LLC

January 1, 2016 - December 31, 2019

Provided SME advice to small businesses on paid social media strategies across Facebook, Instagram, and YouTube, driving audience growth, engagement, and measurable ROI. Created sales strategies, marketing materials, and pitch decks to secure clients, establish partnerships, and increase revenue. Managed ad campaigns using Facebook Ads Manager and Google Ads in 100% alignment with the client’s business objective, optimizing reach and campaign performance through targeted strategies.