I'm Filomena Rienzo, a strategic marketing professional with 15+ years of experience leading digital and brand initiatives across finance, legal, real estate, and service-based industries. I excel at translating marketing objectives into cohesive digital experiences and collaborating with web developers and graphic designers to deliver on-brand results. I thrive on data-driven decision making, performance analysis, and hands-on SEO and paid media work as part of broader campaigns. By pairing creative direction with structured execution, I help organizations grow sustainably while delivering engaging experiences for clients, partners, and stakeholders.

Filomena Rienzo

I'm Filomena Rienzo, a strategic marketing professional with 15+ years of experience leading digital and brand initiatives across finance, legal, real estate, and service-based industries. I excel at translating marketing objectives into cohesive digital experiences and collaborating with web developers and graphic designers to deliver on-brand results. I thrive on data-driven decision making, performance analysis, and hands-on SEO and paid media work as part of broader campaigns. By pairing creative direction with structured execution, I help organizations grow sustainably while delivering engaging experiences for clients, partners, and stakeholders.

Available to hire

I’m Filomena Rienzo, a strategic marketing professional with 15+ years of experience leading digital and brand initiatives across finance, legal, real estate, and service-based industries. I excel at translating marketing objectives into cohesive digital experiences and collaborating with web developers and graphic designers to deliver on-brand results. I thrive on data-driven decision making, performance analysis, and hands-on SEO and paid media work as part of broader campaigns. By pairing creative direction with structured execution, I help organizations grow sustainably while delivering engaging experiences for clients, partners, and stakeholders.

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Language

English
Fluent
French
Advanced
Italian
Advanced
Spanish; Castilian
Intermediate

Work Experience

Marketing Consultant at Independent Consultant
August 1, 2015 - Present
Led digital marketing initiatives across finance, legal, real estate, and hospitality sectors; collaborated with web developers, UI/UX specialists, and graphic designers to translate marketing objectives into cohesive digital assets and campaigns; oversaw website updates, social media, content planning, and paid advertising initiatives (including Meta and LinkedIn) as part of integrated strategies; developed organic social content and ensured brand consistency across platforms; monitored campaign performance and provided structured reporting to support decision-making; oversaw website builds and redesigns ensuring alignment between brand identity, messaging, and functionality; coordinated budgets across digital platforms, PR, and events.
Creative Director and Business Operations Lead at Concept 137
August 1, 2019 - March 1, 2024
Directed creative strategy and digital presence across web, social, and advertising channels; led collaboration between marketing, design, and technical teams to ensure consistent brand execution; managed website content governance, publishing standards, and brand alignment across platforms; supported marketing initiatives that contributed to increased visibility and engagement; provided performance summaries and strategic recommendations to support ongoing refinement.
Senior Executive Assistant/Event Planner at Investors Group
October 1, 2010 - June 1, 2015
Supported Regional Director in business development and regional sales growth initiatives; planned and executed large-scale events for ~100 investment advisors, strengthening client engagement and collaboration; designed internal incentive campaigns that boosted motivation and sales performance; maintained regulatory compliance and operational efficiency across advisory support functions.

Education

Bachelor of Commerce, Marketing at John Molson School of Business, Concordia University
January 11, 2030 - January 1, 2014

Qualifications

Certified Digital Marketing Professional (CDMP)
January 1, 2016 - January 1, 2017
Certified Social Media Marketing (SMM)
January 1, 2016 - January 1, 2017
Certified Meeting and Event Management Professional (CMP)
January 1, 2008 - December 31, 2008

Industry Experience

Financial Services, Real Estate & Construction, Travel & Hospitality, Media & Entertainment, Professional Services