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Creative communications professional with experience developing campaign concepts, digital content, social media copy, promotional messaging, and audience-focused communications across government, music, and corporate environments. Known for translating complex issues into clear, compelling language for diverse audiences. Skilled collaborator who has managed multiple creative projects, refined messaging through cross-functional feedback, and delivered content across digital and social channels. Strong understanding of social media trends, audience engagement, and integrated communications.…Creative communications professional with experience developing campaign concepts, digital content, social media copy, promotional messaging, and audience-focused communications across government, music, and corporate environments. Known for translating complex issues into clear, compelling language for diverse audiences. Skilled collaborator who has managed multiple creative projects, refined messaging through cross-functional feedback, and delivered content across digital and social channels. Strong understanding of social media trends, audience engagement, and integrated communications.

Fiona Fairbairn

Content Creator, Content Producer, Social Media Manager, +3

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Creative communications professional with experience developing campaign concepts, digital content, social media copy, promotional messaging, and audience-focused communications across government, music, and corporate environments. Known for translating complex issues into clear, compelling language for diverse audiences. Skilled collaborator who has managed multiple creative projects, refined messaging through cross-functional feedback, and delivered content across digital and social channels. Strong understanding of social media trends, audience engagement, and integrated communications.…Creative communications professional with experience developing campaign concepts, digital content, social media copy, promotional messaging, and audience-focused communications across government, music, and corporate environments. Known for translating complex issues into clear, compelling language for diverse audiences. Skilled collaborator who has managed multiple creative projects, refined messaging through cross-functional feedback, and delivered content across digital and social channels. Strong understanding of social media trends, audience engagement, and integrated communications.

Available to hire

Creative communications professional with experience developing campaign concepts, digital content, social media copy, promotional messaging, and audience-focused communications across government, music, and corporate environments. Known for translating complex issues into clear, compelling language for diverse audiences.

Skilled collaborator who has managed multiple creative projects, refined messaging through cross-functional feedback, and delivered content across digital and social channels. Strong understanding of social media trends, audience engagement, and integrated communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Briefings, Issues and Policy Coordinator at Ministry of Children, Community and Social Services

October 1, 2025 - Present

Developed executive communications, digital content, campaign materials, reports, correspondence, and messaging by translating complex issues into clear, audience-focused language. Coordinated communications projects from concept through approvals, collaborating with policy, communications, operational, and executive stakeholders to refine messaging and deliver polished content. Managed 100+ concurrent issues and deliverables, balancing creative and communications priorities with deadlines, approvals, and stakeholder requirements. Supported rebranding and modernization of the internal intranet by consulting divisional stakeholders on content, presentation, audience needs, and user experience.

Briefs, Policy and Issues Coordinator at Ministry of Children, Community and Social Services

October 1, 2025 - Present

Monitored emerging issues and high-volume information to identify trends, prioritizing competing requests and providing timely recommendations that support strategic communications and executive decision-making. Coordinated development and delivery of executive briefing materials, reviewing content for accuracy, consistency, and clarity while managing multiple deadlines in a fast-paced environment. Developed and maintained content calendars, campaign trackers, dashboards, and communications tools to support planning and timely delivery of digital communications initiatives. Researched emerging issues, public sentiment, and online conversations to inform communications strategies and prepare Early Alert notifications.

Summer Student at Ministry of Citizenship and Multiculturalism

May 1, 2025 - October 1, 2025

Developed informational posters, visual communications materials, and Excel-based tracking tools to improve accessibility, organization, and accuracy of operational resources. Coordinated the distribution of more than 1,000 employee recognition awards, collaborating with internal teams and external stakeholders to ensure accurate and timely delivery while managing multiple priorities. Supported administrative and operational projects by maintaining records, coordinating logistics, and monitoring project deliverables to ensure efficient execution. Managed confidential employee information and organizational records with a high degree of accuracy, discretion, and attention to detail while maintaining data integrity and compliance.

Junior Communications Officer at Ministry of Indigenous Affairs and First Nations Economic Reconciliation

June 1, 2024 - September 1, 2024

Analyzed social media performance metrics including audience engagement, keyword performance, reach, and optimal posting schedules for ministry campaigns (e.g., Orange Shirt Day), providing recommendations to improve digital engagement and campaign performance. Developed digital communications products, social media content, posters, graphics, and executive communications aligned with brand standards and accessibility requirements. Collaborated with Communications Branch, policy teams, executive offices, and program areas to coordinate communications products, approvals, and campaign activities while managing multiple priorities in a fast-paced environment.

Human Resources Assistant at Crown-Indigenous Relations and Northern Affairs Canada

May 1, 2024 - September 30, 2024

Developed communications, correspondence, and documentation for recruitment and onboarding activities while maintaining accuracy, professionalism, and confidentiality. Coordinated multiple concurrent recruitment processes, collaborating with hiring managers, HR advisors, and external partners to manage deadlines and meet outstanding requirements. Developed Excel tracking tools to organize communications, deliverables, and workflows across multiple recruitment activities.

Promotion Intern at Universal Music Canada

January 1, 2024 - April 1, 2024

Supported promotional campaigns for artists across streaming and social media platforms. Monitored streaming, radio, and digital performance metrics to evaluate campaign effectiveness. Coordinated promotional materials and assets across media partners and internal stakeholders. Assisted with artist launches and digital marketing initiatives by preparing promotional materials and campaign reports.

Content Creator at Independent (Freelance Content Creator)

December 1, 2021 - Present

Created, filmed, edited, and published viral short-form content across social platforms, growing client social media presence to over 200,000 followers. Identified emerging platform trends and adapted them into high-performing videos for TikTok, Instagram, and other channels. Produced, filmed, edited, and published short-form content using Canva, CapCut, and other editing tools. Developed authentic lifestyle and user-generated content (UGC) strategies that generated strong audience engagement. Analyzed engagement metrics and platform insights to optimize posting schedules, content formats, and audience growth. Collaborated with brands on sponsored content and promotional campaigns. Featured in Vogue, BuzzFeed, Vice, Canadian Press, New York Post, and other media outlets.