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I am a brand and marketing lead with 7+ years of experience developing concept-driven storytelling across digital, product-adjacent, and experiential touchpoints. I translate big ideas into cohesive creative that connects brand purpose to the audience. I am a collaborative, visually minded storyteller with a proven ability to guide concepts from ideation through execution in fast-paced creative environments.…I am a brand and marketing lead with 7+ years of experience developing concept-driven storytelling across digital, product-adjacent, and experiential touchpoints. I translate big ideas into cohesive creative that connects brand purpose to the audience. I am a collaborative, visually minded storyteller with a proven ability to guide concepts from ideation through execution in fast-paced creative environments.

Fiona Kang

Marketing Strategist, Content Strategist, Brand Designer

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I am a brand and marketing lead with 7+ years of experience developing concept-driven storytelling across digital, product-adjacent, and experiential touchpoints. I translate big ideas into cohesive creative that connects brand purpose to the audience. I am a collaborative, visually minded storyteller with a proven ability to guide concepts from ideation through execution in fast-paced creative environments.…I am a brand and marketing lead with 7+ years of experience developing concept-driven storytelling across digital, product-adjacent, and experiential touchpoints. I translate big ideas into cohesive creative that connects brand purpose to the audience. I am a collaborative, visually minded storyteller with a proven ability to guide concepts from ideation through execution in fast-paced creative environments.

Available to hire

I am a brand and marketing lead with 7+ years of experience developing concept-driven storytelling across digital, product-adjacent, and experiential touchpoints. I translate big ideas into cohesive creative that connects brand purpose to the audience. I am a collaborative, visually minded storyteller with a proven ability to guide concepts from ideation through execution in fast-paced creative environments.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Lead Marketing Strategist at Hilos

April 1, 2021 - August 1, 2022

Led multi-channel editorial calendars rooted in storytelling, cultural relevance, and clear message prioritization. Wrote and directed platform-specific copy across digital channels. Designed and managed visually cohesive email campaigns that strengthened engagement and reinforced brand clarity. Led ongoing site optimization, balancing storytelling with intuitive UX and conversion. Built and managed creative and influencer partnerships to expand reach, relevance, and community connection. Created a unified, end-to-end digital content strategy across platforms.

Content Strategist at Tenth Mountain Brand Studio

September 1, 2023 - March 2, 2024

Contract Content Strategist developing digital communications strategies for multiple clients, translating business goals into compelling, multi-channel narratives. Collaborated with designers, copywriters, and external vendors to execute cohesive visual and verbal storytelling. Built and executed narrative-driven email workflows and landing page experiences. Designed and optimized landing pages to balance storytelling, usability, and performance objectives. Supported broader digital strategy initiatives, ensuring voice consistency, message hierarchy, and storytelling systems across platforms. Created and maintained an editorial calendar to support consistent, timely communication.