Fiona McVitie
I am a Freelance Communications Consultant with over eleven years’ strategic communications experience.
About
I am a Freelance Communications Consultant with over eleven years’ strategic communications experience. Working remotely from Berlin, Germany, I partner with purpose-driven organisations and NGOs to help them amplify their missions and connect with audiences.
I’m currently pursuing an MSc in Sustainable Development at SOAS University of London to deepen my understanding of environmental justice, development and systems change. This academic grounding informs my client work and reflects my commitment to values-led communications.
- 6 years' experience
- Joined January 2026
Languages
- EnglishFluent
- GermanIntermediate
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Professional Services
- Education
Work experience· 4 roles
Led brand and content projects for Life Size clients, including developing visual identities and refreshing websites, coordinating content campaigns, overseeing SEO and content audits, and managing a network of freelance writers and designers to ensure alignment with audience needs and organizational goals.
Launched a B2C digital marketing strategy for a plastic-offsetting social enterprise from scratch; defined brand identity, personas and value proposition; coordinated a team of freelance writers and designers to build the brand.
Planned and coordinated paid marketing campaigns across Google Display, Google Search, Twitter, Facebook, YouTube and LinkedIn with external advertisers; managed a monthly budget (> $70k); produced copy and creative assets; integrated SEO; collaborated with editorial teams; delivered monthly performance reporting.
Education
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