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I am a Freelance Communications Consultant with over eleven years’ strategic communications experience. Working remotely from Berlin, Germany, I partner with purpose-driven organisations and NGOs to help them amplify their missions and connect with audiences. I’m currently pursuing an MSc in Sustainable Development at SOAS University of London to deepen my understanding of environmental justice, development and systems change. This academic grounding informs my client work and reflects my commitment to values-led communications.…I am a Freelance Communications Consultant with over eleven years’ strategic communications experience. Working remotely from Berlin, Germany, I partner with purpose-driven organisations and NGOs to help them amplify their missions and connect with audiences. I’m currently pursuing an MSc in Sustainable Development at SOAS University of London to deepen my understanding of environmental justice, development and systems change. This academic grounding informs my client work and reflects my commitment to values-led communications.

Fiona McVitie

Copywriter, Marketing Strategist, Brand Strategist, +1

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I am a Freelance Communications Consultant with over eleven years’ strategic communications experience. Working remotely from Berlin, Germany, I partner with purpose-driven organisations and NGOs to help them amplify their missions and connect with audiences. I’m currently pursuing an MSc in Sustainable Development at SOAS University of London to deepen my understanding of environmental justice, development and systems change. This academic grounding informs my client work and reflects my commitment to values-led communications.…I am a Freelance Communications Consultant with over eleven years’ strategic communications experience. Working remotely from Berlin, Germany, I partner with purpose-driven organisations and NGOs to help them amplify their missions and connect with audiences. I’m currently pursuing an MSc in Sustainable Development at SOAS University of London to deepen my understanding of environmental justice, development and systems change. This academic grounding informs my client work and reflects my commitment to values-led communications.

Available to hire

I am a Freelance Communications Consultant with over eleven years’ strategic communications experience. Working remotely from Berlin, Germany, I partner with purpose-driven organisations and NGOs to help them amplify their missions and connect with audiences.

I’m currently pursuing an MSc in Sustainable Development at SOAS University of London to deepen my understanding of environmental justice, development and systems change. This academic grounding informs my client work and reflects my commitment to values-led communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Intermediate

Work Experience

Brand & Content Manager at Life Size Media

July 1, 2019 - June 30, 2021

Led brand and content projects for Life Size clients, including developing visual identities and refreshing websites, coordinating content campaigns, overseeing SEO and content audits, and managing a network of freelance writers and designers to ensure alignment with audience needs and organizational goals.

Marketing Manager (Freelance/Contract) at PurPose Global

March 1, 2019 - May 31, 2019

Launched a B2C digital marketing strategy for a plastic-offsetting social enterprise from scratch; defined brand identity, personas and value proposition; coordinated a team of freelance writers and designers to build the brand.

Campaign Manager at Contentful

July 1, 2017 - December 31, 2018

Planned and coordinated paid marketing campaigns across Google Display, Google Search, Twitter, Facebook, YouTube and LinkedIn with external advertisers; managed a monthly budget (> $70k); produced copy and creative assets; integrated SEO; collaborated with editorial teams; delivered monthly performance reporting.

Marketing Manager at Circle Education

November 1, 2013 - December 31, 2016

Led marketing and communications for Circle Education, including campaigns, branding and content; oversaw website updates and vendor coordination; contributed to growth through multi-channel marketing.