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I'm Fiorella Falcon, a Digital Marketing Specialist with 8+ years of experience planning, implementing, and optimizing digital media campaigns across industries such as banking, retail, consumer goods, beauty, and insurance. Based in Lisbon, Portugal, I’m open to relocation to drive impactful results for global brands. I excel in performance marketing, analytics, and multi-channel campaign management (Google, Meta, TikTok, programmatic). I've collaborated with international teams, including managing US-market campaigns. I’m known for delivering measurable business impact, improving user acquisition and retention, and shaping award-winning brand strategies.…I'm Fiorella Falcon, a Digital Marketing Specialist with 8+ years of experience planning, implementing, and optimizing digital media campaigns across industries such as banking, retail, consumer goods, beauty, and insurance. Based in Lisbon, Portugal, I’m open to relocation to drive impactful results for global brands. I excel in performance marketing, analytics, and multi-channel campaign management (Google, Meta, TikTok, programmatic). I've collaborated with international teams, including managing US-market campaigns. I’m known for delivering measurable business impact, improving user acquisition and retention, and shaping award-winning brand strategies.

Fiorella Falcon

Content Creator, Content Strategist, Growth Marketer, +2

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I'm Fiorella Falcon, a Digital Marketing Specialist with 8+ years of experience planning, implementing, and optimizing digital media campaigns across industries such as banking, retail, consumer goods, beauty, and insurance. Based in Lisbon, Portugal, I’m open to relocation to drive impactful results for global brands. I excel in performance marketing, analytics, and multi-channel campaign management (Google, Meta, TikTok, programmatic). I've collaborated with international teams, including managing US-market campaigns. I’m known for delivering measurable business impact, improving user acquisition and retention, and shaping award-winning brand strategies.…I'm Fiorella Falcon, a Digital Marketing Specialist with 8+ years of experience planning, implementing, and optimizing digital media campaigns across industries such as banking, retail, consumer goods, beauty, and insurance. Based in Lisbon, Portugal, I’m open to relocation to drive impactful results for global brands. I excel in performance marketing, analytics, and multi-channel campaign management (Google, Meta, TikTok, programmatic). I've collaborated with international teams, including managing US-market campaigns. I’m known for delivering measurable business impact, improving user acquisition and retention, and shaping award-winning brand strategies.

Available to hire

I’m Fiorella Falcon, a Digital Marketing Specialist with 8+ years of experience planning, implementing, and optimizing digital media campaigns across industries such as banking, retail, consumer goods, beauty, and insurance. Based in Lisbon, Portugal, I’m open to relocation to drive impactful results for global brands.

I excel in performance marketing, analytics, and multi-channel campaign management (Google, Meta, TikTok, programmatic). I’ve collaborated with international teams, including managing US-market campaigns. I’m known for delivering measurable business impact, improving user acquisition and retention, and shaping award-winning brand strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Beginner

Work Experience

Senior Media Buyer (US Team) at Llorente & Cuenca

August 1, 2024 - September 1, 2025

Implemented and optimized Google Ads campaigns focused on driving registrations; delivered campaign results and insights to planning and senior management teams. Managed end-to-end media buying across Google, Meta, TikTok, and programmatic platforms to improve performance and measurement.

Digital Analyst at Interbank

March 1, 2021 - August 31, 2024

Planned and executed branding and performance campaigns for billing and digitization products; managed full-funnel campaigns on Facebook, Google, TikTok, and programmatic platforms. Presented campaign performance and business impact to leadership and coordinated cross-functional projects.

Digital Analyst at IPG Media Brands

October 1, 2019 - March 31, 2021

Executed and optimized performance campaigns with registration and sales objectives on Facebook, Google, LinkedIn, and Twitter. Conducted data analysis with Google Analytics and Admetrics. Configured goals in Google Analytics and managed Tag Manager for pixel/event setups.

Digital Assistant at Publicis Groupe – Client: L’Oréal

May 1, 2018 - May 31, 2019

Executed upper-funnel campaigns on Facebook and Google. Produced performance reports on digital campaigns. Coordinated with creative agencies.

Communications Intern at Pontificia Universidad Católica del Peru

September 1, 2017 - June 30, 2018

Developed and executed social media strategies (Facebook, Instagram) and email marketing campaigns. Produced and managed content for social platforms. Generated monthly campaign performance reports. Managed and updated internal databases.