Available to hire
Graphic Designer (PUCP) with 3+ years of experience designing for mass consumer goods and advertising. I work across packaging, branding, product development, illustration, UI/UX, and web design, blending aesthetics with functionality to deliver coherent, memorable visual solutions aligned with business goals.
I’m strongly collaborative—coordinating with multi-region teams (LATAM, Europe, and Asia), paying close attention to detail, and focusing on practical, results-oriented execution from concept to final production and pre-press validation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
French
Beginner
Italian
Beginner
Work Experience
Illustration / Visual Identity (event) at Directo App (Peru)
January 1, 2026 - PresentConceptualized the event’s visual identity and designed key pieces aligned with the brand identity.
Branding/Web Design/Social Media Content (self-directed projects) at Premier Touch Academy (USA)
January 1, 2025 - PresentProduced branding/web design, social media content, and merchandising assets for the organization.
Branding/Web Design/Social Media Content (self-directed projects) at 314 Soccer Club (USA)
January 1, 2025 - PresentCreated branding, web design, social media content, and merchandising visuals for each season, integrating sports aesthetics with digital functionality and technical requirements.
Graphic Designer at Belia Trading | Yanbal Corporation
January 1, 2025 - October 1, 2025Responsible for corporate-level design for six international markets (Peru, Colombia, Ecuador, Bolivia, Guatemala, Mexico), supporting the launch and consolidation of Belia Home brands (Beldom, BLD Travel, Belwer). Handles visual management for product development across beauty, soft goods, tableware, bedroom, and appliances categories aligned to global market trends. Applies AI tools under advanced design criteria to produce high-impact visual mockups and validate commercial aesthetics before mass production. Standardizes packaging and graphic pieces across markets using grid systems and visual hierarchies. Coordinates with Marketing, Commercial, Quality (Spain), Design (Spain), and Sourcing (China) to integrate requirements and ensure compliance throughout conceptualization to production, including technical validation and pre-press/spec color fidelity checks.
Graphic Design Professional Intern at Belia Trading | Yanbal Corporation
May 1, 2024 - December 1, 2024Ensured correct implementation of corporate brand guidelines (BeHome, Sycron, Whiteline, Whiteline Care) for entry into the Mexican market. Adapted packaging while maintaining brand fidelity and meeting Mexico’s technical and regulatory requirements through constant coordination with the local team. Produced visual content for e-commerce and digital catalogs by editing and retouching product photography (color correction and file optimization) for social media, web, mailing, and printed magazine usage with strong color fidelity. Designed digital, print, and internal communication pieces for Belia and Yanbal and created B2B promotional material, merchandising, and visual mockups aligned with client identity manuals across Mexico and Peru.
Social Media Content / POP Material (self-directed projects) at Cafeina Lima (Peru)
January 1, 2024 - PresentDesigned multiplatform campaigns to support menu launches and events, optimizing visual communication for each advertising channel.
Branding/Web Design/Social Media Content (self-directed projects) at 314 Soccer Training (USA)
January 1, 2024 - PresentCreated branding, web design, social media content, and merchandising visuals for training-related seasons/campaigns.
Branding/Packaging (launch project) at Centro Victoria del Perú / Café 770
January 1, 2023 - PresentLaunched a new specialty coffee brand with a youthful and dynamic identity, delivering coherence from packaging through point of sale.
Creative Director & Project Manager at Toul Studio
June 1, 2022 - PresentManages and directs brand strategy projects including branding, packaging, and UI/UX design. Develops creative directions for POP material, multiplatform content, and graphic identities for events, translating design briefs and visual trend insights into coherent solutions that strengthen brand-market connection. Provides project management alongside creative development for multiple ongoing client initiatives.
Education
Bachelor of Arts, Major in Graphic Design at Pontificia Universidad Católica del Perú (PUCP)
January 1, 2019 - January 1, 2024Marketing Management Essentials: Product and Branding (Certificate) at IE Business School
May 1, 2025 - May 1, 2025Certification in Branding and Marketing (Certificate) at Pontificia Universidad Católica del Perú via Coursera
September 1, 2024 - September 1, 2024Specialization in Content Management and Digital Marketing at Pontificia Universidad Católica del Perú (Faculty of Management and Leadership) via Coursera
April 1, 2023 - April 1, 2024General Studies in Advertising at Pontificia Universidad Católica del Perú
January 1, 2017 - January 1, 2018Bachelor of Arts (Major in Graphic Design) at Pontificia Universidad Católica del Perú (PUCP)
January 1, 2019 - December 31, 2024Marketing Management Essentials: Product and Branding (credential) at IE Business School (via Coursera)
May 1, 2025 - May 1, 2025Certification in Branding and Marketing (credential) at Pontificia Universidad Católica del Perú (via Coursera)
September 1, 2024 - September 1, 2024Specialization in Content Management and Digital Marketing at Pontificia Universidad Católica del Perú (Faculty of Management and Leadership)
April 1, 2023 - April 30, 2024General Studies in Advertising at Pontificia Universidad Católica del Perú
January 1, 2017 - December 31, 2018Bachelor of Arts (Graphic Design) at Pontificia Universidad Católica del Perú (PUCP)
January 1, 2019 - January 1, 2024Marketing Management Essentials: Product and Branding (Credential ID: 4FUJ01LIA286) at IE Business School
May 1, 2025 - May 1, 2025Certification in Branding and Marketing (Credential ID: QM4DNDQJUBV0) at Pontificia Universidad Católica del Perú (via Coursera)
September 1, 2024 - September 1, 2024Specialization in Content Management and Digital Marketing at Pontificia Universidad Católica del Perú (via Coursera)
April 1, 2023 - April 1, 2024General Studies in Advertising at Pontificia Universidad Católica del Perú
January 1, 2017 - January 1, 2018Qualifications
UV A & IC PUCP - Language Partners Online Program (Volunteering)
January 1, 2023 - March 1, 2023CADi 2022 - Communications Team (Volunteering)
August 1, 2022 - September 1, 2022Marketing Management Essentials: Product and Branding (Credential)
May 1, 2025 - May 1, 2025Certification in Branding and Marketing (Coursera via PUCP)
September 1, 2024 - September 1, 2024Specialization in Content Management and Digital Marketing (Coursera via PUCP)
April 1, 2023 - April 1, 2024Marketing Management Essentials: Product and Branding (credential ID: 4FUJ01LIA286)
May 1, 2025 - May 1, 2025Certification in Branding and Marketing (credential ID: QM4DNDQJUBV0)
September 1, 2024 - September 1, 2024Specialization in Content Management and Digital Marketing
April 1, 2023 - April 30, 2024Marketing Management Essentials: Product and Branding (Credential ID: 4FUJ01LIA286)
May 1, 2025 - May 1, 2025Certification in Branding and Marketing (Credential ID: QM4DNDQJUBV0)
September 1, 2024 - September 1, 2024Specialization in Content Management and Digital Marketing
April 1, 2023 - April 1, 2024Industry Experience
Consumer Goods, Media & Entertainment, Education, Retail, Professional Services, Travel & Hospitality, Manufacturing, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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