Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I build commercial engines that scale revenue & profitably. With a foundation in strategic execution and commercial operations, I have evolved into architecting revenue infrastructure that supports sustainable, margin-driven growth in high-velocity environments. Across two scaling companies, I have contributed to multi-million revenue expansion by designing pipeline architecture, executive forecasting frameworks, and margin governance models that improved financial predictability and commercial discipline. I have structured and signed seven-figure commercial agreements, implemented 60%+ margin guardrails across proposal workflows, and deployed AI-supported pricing systems to increase deal efficiency and reduce operational friction. Beyond strategy, I build the underlying infrastructure — dashboards, pricing logic, cross-functional workflows, and financial visibility systems — that transforms growth into repeatable performance rather than reactive acceleration. I operate comfortably in founder-led and scaling environments where ambiguity is high and systems must evolve quickly. My focus remains on building scalable commercial architecture that drives revenue, strengthens margin, and positions companies for long-term competitive advantage…I build commercial engines that scale revenue & profitably. With a foundation in strategic execution and commercial operations, I have evolved into architecting revenue infrastructure that supports sustainable, margin-driven growth in high-velocity environments. Across two scaling companies, I have contributed to multi-million revenue expansion by designing pipeline architecture, executive forecasting frameworks, and margin governance models that improved financial predictability and commercial discipline. I have structured and signed seven-figure commercial agreements, implemented 60%+ margin guardrails across proposal workflows, and deployed AI-supported pricing systems to increase deal efficiency and reduce operational friction. Beyond strategy, I build the underlying infrastructure — dashboards, pricing logic, cross-functional workflows, and financial visibility systems — that transforms growth into repeatable performance rather than reactive acceleration. I operate comfortably in founder-led and scaling environments where ambiguity is high and systems must evolve quickly. My focus remains on building scalable commercial architecture that drives revenue, strengthens margin, and positions companies for long-term competitive advantage

Fiorella Morales

Brand Strategist, Data Analyst, Marketing Consultant, +2





I build commercial engines that scale revenue & profitably. With a foundation in strategic execution and commercial operations, I have evolved into architecting revenue infrastructure that supports sustainable, margin-driven growth in high-velocity environments. Across two scaling companies, I have contributed to multi-million revenue expansion by designing pipeline architecture, executive forecasting frameworks, and margin governance models that improved financial predictability and commercial discipline. I have structured and signed seven-figure commercial agreements, implemented 60%+ margin guardrails across proposal workflows, and deployed AI-supported pricing systems to increase deal efficiency and reduce operational friction. Beyond strategy, I build the underlying infrastructure — dashboards, pricing logic, cross-functional workflows, and financial visibility systems — that transforms growth into repeatable performance rather than reactive acceleration. I operate comfortably in founder-led and scaling environments where ambiguity is high and systems must evolve quickly. My focus remains on building scalable commercial architecture that drives revenue, strengthens margin, and positions companies for long-term competitive advantage…I build commercial engines that scale revenue & profitably. With a foundation in strategic execution and commercial operations, I have evolved into architecting revenue infrastructure that supports sustainable, margin-driven growth in high-velocity environments. Across two scaling companies, I have contributed to multi-million revenue expansion by designing pipeline architecture, executive forecasting frameworks, and margin governance models that improved financial predictability and commercial discipline. I have structured and signed seven-figure commercial agreements, implemented 60%+ margin guardrails across proposal workflows, and deployed AI-supported pricing systems to increase deal efficiency and reduce operational friction. Beyond strategy, I build the underlying infrastructure — dashboards, pricing logic, cross-functional workflows, and financial visibility systems — that transforms growth into repeatable performance rather than reactive acceleration. I operate comfortably in founder-led and scaling environments where ambiguity is high and systems must evolve quickly. My focus remains on building scalable commercial architecture that drives revenue, strengthens margin, and positions companies for long-term competitive advantage

Available to hire

Valencia, Spain

I build commercial engines that scale revenue & profitably.

With a foundation in strategic execution and commercial operations, I have evolved into architecting revenue infrastructure that supports sustainable, margin-driven growth in high-velocity environments.

Across two scaling companies, I have contributed to multi-million revenue expansion by designing pipeline architecture, executive forecasting frameworks, and margin governance models that improved financial predictability and commercial discipline. I have structured and signed seven-figure commercial agreements, implemented 60%+ margin guardrails across proposal workflows, and deployed AI-supported pricing systems to increase deal efficiency and reduce operational friction.

Beyond strategy, I build the underlying infrastructure — dashboards, pricing logic, cross-functional workflows, and financial visibility systems — that transforms growth into repeatable performance rather than reactive acceleration.

I operate comfortably in founder-led and scaling environments where ambiguity is high and systems must evolve quickly. My focus remains on building scalable commercial architecture that drives revenue, strengthens margin, and positions companies for long-term competitive advantage

Skills

Data Visualization

Copywriting

Experience Level

Data Visualization

Expert

Copywriting

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Fluent

French

Advanced

Work Experience

Director, Planning & Commercial Strategy at Relevant+

April 1, 2024 - Present

Designed and institutionalized the company’s commercial operating system, integrating pipeline governance, executive forecasting, cost architecture, and margin controls to support sustained multi-eight-figure revenue scale. Acted as strategic operating partner to founders during accelerated expansion, contributing to consecutive year-over-year revenue doubling and transition from early-stage build to scalable growth engine. Rebuilt three years of fragmented financial and performance data into centralized executive models, improving forecast accuracy by ~80% and strengthening capital allocation and hiring decisions. Established enterprise-grade profitability frameworks targeting 60%+ gross margins, embedding contribution margin visibility and cost validation directly into pre-sale architecture. Held final commercial authority on seven-figure enterprise agreements, safeguarding margin integrity, delivery feasibility, and long-term client value prior to contract execution. Reduced propo

Senior Associate, Media Planning at Remezcla

September 1, 2023 - April 1, 2024

Played a key operating role in scaling the organization from early multi-million revenue to accelerated multi-eight-figure growth by formalizing pre-sale financial discipline and commercial governance. Directed financial validation and strategic architecture for multi-million-dollar campaigns, including seven-figure enterprise agreements with full profitability oversight. Exercised commercial sign-off authority on contractual agreements, protecting margin thresholds and operational viability. Designed structured renewal and upsell frameworks grounded in performance analytics, contributing to sustained revenue acceleration. Integrated tracking, tagging, and performance metrics into planning infrastructure to improve KPI predictability and client retention consistency. Strengthened execution alignment across Sales, Trafficking, Creative, and Production during high-growth scaling phases.