I’m a Digital Marketing Specialist passionate about SEO, performance marketing, and social media strategy. I create campaigns that drive brand awareness and engagement while delivering measurable results. I’ve managed paid ads and social media across multiple channels, optimized SEO and content, and supported e-commerce growth through planning, marketplace optimization, and data-driven A/B testing to improve ROI.

Firda Khaerini

I’m a Digital Marketing Specialist passionate about SEO, performance marketing, and social media strategy. I create campaigns that drive brand awareness and engagement while delivering measurable results. I’ve managed paid ads and social media across multiple channels, optimized SEO and content, and supported e-commerce growth through planning, marketplace optimization, and data-driven A/B testing to improve ROI.

Available to hire

I’m a Digital Marketing Specialist passionate about SEO, performance marketing, and social media strategy. I create campaigns that drive brand awareness and engagement while delivering measurable results.

I’ve managed paid ads and social media across multiple channels, optimized SEO and content, and supported e-commerce growth through planning, marketplace optimization, and data-driven A/B testing to improve ROI.

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Language

Indonesian
Fluent
English
Intermediate

Work Experience

Digital Marketing at PT Catur Mitra Sejati Sentosa (Mitra 10)
October 1, 2023 - Present
Successfully managed ad campaigns, achieving 114% of the targeted ad spend while maximizing reach and performance. Managed all Mitra 10 social media channels including Instagram (@mitra10_oim) and drove significant impression growth. Managed Mitra 10’s blog and boosted clicks by 1,285% and organic users by 258% through effective SEO strategy.
Digital Marketing Specialist at PT Catur Mitra Sejati Sentosa (Mitra 10)
October 1, 2023 - Present
Successfully managed ad campaigns, achieving 114% of the targeted ad spend, maximizing reach and performance. Managed all Mitra 10 social media channels, including Instagram with impressions up by 40%. Led Mitra 10’s blog, boosting clicks by 1,285% and organic users by 258% through effective SEO strategies.
Customer Service Online at PT Demuria Agung
August 1, 2021 - July 31, 2023
Boosted sales by 122% in one month through strategic sales planning and marketplace optimization. Managed multiple e-commerce platforms (Shopee, Tokopedia, Lazada, Bukalapak), driving consistent revenue growth. Ensured high customer satisfaction by resolving complaints and attracting new customers effectively.
Digital Marketing Specialist at Bintang Delapan Group
August 1, 2021 - September 30, 2023
Achieved 26% budget reduction. Increased sales by +83% through Facebook Ads (Nov 2021–Dec 2022). Developed and executed social media strategies while managing budgets and running digital campaigns across channels to optimize ROI.
Customer Service Online at Bintang Delapan Group
August 1, 2021 - October 31, 2023
Achieved 26% budget reduction. Increased sales by +83% through Facebook Ads (Nov 2021 – Dec 2022). Developed and executed social media strategies while managing budgets and campaigns across digital channels for optimal ROI.
Social Media Advertiser at PT Demuria Agung
November 1, 2018 - November 30, 2020
Designed and executed high-impact Facebook Ads campaigns, driving +271% growth in leads within two months.

Education

Bachelor's in Business Administration at Universitas Terbuka
January 1, 2016 - December 31, 2021
Certificate in Digital Marketing at Purwadhika Digital Technology School
January 1, 2021 - December 31, 2021
Digital Marketing at Purwadhika Digital Technology School
January 1, 2021 - December 31, 2021
Business Administration at Universitas Terbuka
January 1, 2016 - December 31, 2021

Qualifications

Bachelor’s in Business Administration
January 1, 2016 - December 31, 2021
Certificate in Digital Marketing
January 1, 2021 - December 14, 2025
Digital Marketing Content Writing and Copywriting (Meta, TikTok, Google Ads)
January 1, 2016 - December 31, 2021
SEO Content Creation and SEO Optimization (Keyword Research & Audit)
January 1, 2016 - December 31, 2021

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail, Other