Curious, creative and trend-driven, I develop content strategies that blend storytelling with performance analytics to grow brand awareness, engage audiences and achieve marketing goals. I turn social and content insights into actionable plans, from editorial strategy to measurable results. I design visuals (Figma/Canva), produce short-form videos (CapCut), and create interactive Instagram Stories. I also monitor Instagram and TikTok trends and collaborate with founders to define and optimize editorial content strategy—driving organic reach and community growth.

Firyèle Nouira

Curious, creative and trend-driven, I develop content strategies that blend storytelling with performance analytics to grow brand awareness, engage audiences and achieve marketing goals. I turn social and content insights into actionable plans, from editorial strategy to measurable results. I design visuals (Figma/Canva), produce short-form videos (CapCut), and create interactive Instagram Stories. I also monitor Instagram and TikTok trends and collaborate with founders to define and optimize editorial content strategy—driving organic reach and community growth.

Available to hire

Curious, creative and trend-driven, I develop content strategies that blend storytelling with performance analytics to grow brand awareness, engage audiences and achieve marketing goals. I turn social and content insights into actionable plans, from editorial strategy to measurable results.

I design visuals (Figma/Canva), produce short-form videos (CapCut), and create interactive Instagram Stories. I also monitor Instagram and TikTok trends and collaborate with founders to define and optimize editorial content strategy—driving organic reach and community growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Korean
Beginner

Work Experience

Content & Product Marketing Executive (B2B) at B2BS emji | SaaS SEO
September 1, 2023 - October 1, 2024
Assumed the Content Manager responsibilities after their departure, managing projects and supervising a team of 3 freelance contributors. Wrote, optimized and analyzed 100+ social posts and 20+ lead generation assets in French and English (LinkedIn, X, newsletters, email sequences, white papers, case studies and blog articles). Designed 50+ visuals (Figma/Canva) and created 20+ WordPress landing pages (product pages, events, webinars and downloadable resources). Conducted interviews and produced 5 bilingual customer case studies for B2B companies. Managed press relations to increase visibility of events and content through digital marketing publications. Led day-to-day content operations, overseeing freelance contributors and producing multilingual assets supporting brand awareness and lead generation.

Education

Master’s in Connected Marketing and Digital Communication (apprenticeship) at IAE Lyon
January 1, 2023 - January 1, 2024
Master 1 Marketing, Sales at IAE Lyon
January 1, 2023 - January 1, 2024
Bachelor’s in Economic & Management (European English Section) at IAE Toulon
January 1, 2021 - January 1, 2023

Qualifications

Driving licence
January 11, 2030 - August 22, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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