FN

Firyèle Nouira

Available to hire

Curious, creative and trend-driven, I develop content strategies that blend storytelling with performance analytics to grow brand awareness, engage audiences and achieve marketing goals.

About

Curious, creative and trend-driven, I develop content strategies that blend storytelling with performance analytics to grow brand awareness, engage audiences and achieve marketing goals. I turn social and content insights into actionable plans, from editorial strategy to measurable results.

I design visuals (Figma/Canva), produce short-form videos (CapCut), and create interactive Instagram Stories. I also monitor Instagram and TikTok trends and collaborate with founders to define and optimize editorial content strategy—driving organic reach and community growth.

  • 1 year's experience
  • Joined August 2026

Languages

  • FrenchFluent
  • EnglishFluent
  • Spanish; CastilianIntermediate
  • KoreanBeginner

Industry experience

  • Media & Entertainment
  • Education
  • Software & Internet
  • Professional Services

Work experience

Content & Product Marketing Executive (B2B) · B2BS emji | SaaS SEOSep 2023 – Oct 2024 · 1 yr 2 mos

Assumed the Content Manager responsibilities after their departure, managing projects and supervising a team of 3 freelance contributors. Wrote, optimized and analyzed 100+ social posts and 20+ lead generation assets in French and English (LinkedIn, X, newsletters, email sequences, white papers, case studies and blog articles). Designed 50+ visuals (Figma/Canva) and created 20+ WordPress landing pages (product pages, events, webinars and downloadable resources). Conducted interviews and produced 5 bilingual customer case studies for B2B companies. Managed press relations to increase visibility of events and content through digital marketing publications. Led day-to-day content operations, overseeing freelance contributors and producing multilingual assets supporting brand awareness and lead generation.

Education

Master’s in Connected Marketing and Digital Communication (apprenticeship) · IAE Lyon2023 – 2024
Master 1 Marketing, Sales · IAE Lyon2023 – 2024
Bachelor’s in Economic & Management (European English Section) · IAE Toulon2021 – 2023

Certifications and awards

Driving licence2030 – 2026

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