Kristen Fisher

I am a strategic marketing professional with over 30 years of experience building and managing integrated B2B marketing programs and campaigns. I excel at translating corporate marketing and business development objectives into customer- and partner-focused strategies that deliver measurable ROI. My strengths include leading cross-functional teams, aligning Direct, Channel, and Executive Marketing, Sales Enablement, and Partner Programs to drive mutually profitable outcomes. I thrive on solving complex problems, managing projects, and creating scalable marketing programs that advance growth for technology and professional services organizations.

I have a proven track record in account-based marketing, developer marketing and events, event/trade show management, and global partner marketing. I am skilled at designing and executing comprehensive go-to-market activities, managing vendors and agencies, and coordinating global events to amplify brand messaging and revenue generation. I enjoy building strong relationships with customers and partners while bringing clarity and focus to marketing initiatives across enterprise programs and campaigns.