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I am a strategic marketing professional with over 30 years of experience building and managing integrated B2B marketing programs and campaigns. I excel at translating corporate marketing and business development objectives into customer- and partner-focused strategies that deliver measurable ROI. My strengths include leading cross-functional teams, aligning Direct, Channel, and Executive Marketing, Sales Enablement, and Partner Programs to drive mutually profitable outcomes. I thrive on solving complex problems, managing projects, and creating scalable marketing programs that advance growth for technology and professional services organizations. I have a proven track record in account-based marketing, developer marketing and events, event/trade show management, and global partner marketing. I am skilled at designing and executing comprehensive go-to-market activities, managing vendors and agencies, and coordinating global events to amplify brand messaging and revenue generation. I enjoy building strong relationships with customers and partners while bringing clarity and focus to marketing initiatives across enterprise programs and campaigns.…I am a strategic marketing professional with over 30 years of experience building and managing integrated B2B marketing programs and campaigns. I excel at translating corporate marketing and business development objectives into customer- and partner-focused strategies that deliver measurable ROI. My strengths include leading cross-functional teams, aligning Direct, Channel, and Executive Marketing, Sales Enablement, and Partner Programs to drive mutually profitable outcomes. I thrive on solving complex problems, managing projects, and creating scalable marketing programs that advance growth for technology and professional services organizations. I have a proven track record in account-based marketing, developer marketing and events, event/trade show management, and global partner marketing. I am skilled at designing and executing comprehensive go-to-market activities, managing vendors and agencies, and coordinating global events to amplify brand messaging and revenue generation. I enjoy building strong relationships with customers and partners while bringing clarity and focus to marketing initiatives across enterprise programs and campaigns.

Kristen Fisher

Marketing Strategist, ABM Marketer, Project Manager, +3

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I am a strategic marketing professional with over 30 years of experience building and managing integrated B2B marketing programs and campaigns. I excel at translating corporate marketing and business development objectives into customer- and partner-focused strategies that deliver measurable ROI. My strengths include leading cross-functional teams, aligning Direct, Channel, and Executive Marketing, Sales Enablement, and Partner Programs to drive mutually profitable outcomes. I thrive on solving complex problems, managing projects, and creating scalable marketing programs that advance growth for technology and professional services organizations. I have a proven track record in account-based marketing, developer marketing and events, event/trade show management, and global partner marketing. I am skilled at designing and executing comprehensive go-to-market activities, managing vendors and agencies, and coordinating global events to amplify brand messaging and revenue generation. I enjoy building strong relationships with customers and partners while bringing clarity and focus to marketing initiatives across enterprise programs and campaigns.…I am a strategic marketing professional with over 30 years of experience building and managing integrated B2B marketing programs and campaigns. I excel at translating corporate marketing and business development objectives into customer- and partner-focused strategies that deliver measurable ROI. My strengths include leading cross-functional teams, aligning Direct, Channel, and Executive Marketing, Sales Enablement, and Partner Programs to drive mutually profitable outcomes. I thrive on solving complex problems, managing projects, and creating scalable marketing programs that advance growth for technology and professional services organizations. I have a proven track record in account-based marketing, developer marketing and events, event/trade show management, and global partner marketing. I am skilled at designing and executing comprehensive go-to-market activities, managing vendors and agencies, and coordinating global events to amplify brand messaging and revenue generation. I enjoy building strong relationships with customers and partners while bringing clarity and focus to marketing initiatives across enterprise programs and campaigns.

Available to hire

I am a strategic marketing professional with over 30 years of experience building and managing integrated B2B marketing programs and campaigns. I excel at translating corporate marketing and business development objectives into customer- and partner-focused strategies that deliver measurable ROI. My strengths include leading cross-functional teams, aligning Direct, Channel, and Executive Marketing, Sales Enablement, and Partner Programs to drive mutually profitable outcomes. I thrive on solving complex problems, managing projects, and creating scalable marketing programs that advance growth for technology and professional services organizations.

I have a proven track record in account-based marketing, developer marketing and events, event/trade show management, and global partner marketing. I am skilled at designing and executing comprehensive go-to-market activities, managing vendors and agencies, and coordinating global events to amplify brand messaging and revenue generation. I enjoy building strong relationships with customers and partners while bringing clarity and focus to marketing initiatives across enterprise programs and campaigns.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Principal Consultant at Fisher Marketing Services

January 1, 2002 - Present

Consulting in sales enablement, event strategy and management, partner marketing and incentive campaigns, account-based marketing, executive marketing, and marketing programs/communications for B2B clients in the DFW area (remote).

Senior Director, Strategic Marketing at Prismm Inc.

January 1, 2024 - October 1, 2025

Senior leadership responsible for global marketing strategy, sales programs, partner onboarding and launch processes, account-based and enterprise marketing, corporate/enterprise marketing, and global events strategy and execution.

Worldwide Channel Sales Development, Enterprise Services at Sun Microsystems Inc.

January 1, 1999 - January 1, 2001

Developed and managed a global services partner sales incentive program; generated substantial incremental revenue; created and deployed sales training resources; conducted Train-the-Trainer programs across Americas, EMEA, and APAC; integrated services messaging into events and training tools.

US Sales Program Manager, Computer Systems at Sun Microsystems Inc.

January 1, 1997 - January 1, 1999

Led a team supporting 800 US channel partners; enabled $1.8B in sales revenue through joint marketing campaigns and co-op utilization; managed distributor-focused marketing and partner communications.

National Sales Program Rep, Computer Systems at Sun Microsystems Inc.

January 1, 1996 - January 1, 1997

Led US-wide partner involvement in the global Internet Associate Program; managed marketing and branding of partner training and communications; directed market development and events for strategic industry segments.

Regional Sales Program Rep, Computer Systems at Sun Microsystems Inc.

January 1, 1995 - January 1, 1996

Advised top regional partners on marketing plans; optimized use of over $10M in co-op funds; developed regional business/marketing plans and joint channel/direct activities; recruited and managed expo participants for partner summit.