Digital Pattern & Surface Textile

Digital Textile Design: “I was responsible for developing and finalizing production-ready digital files for our seasonal collections. This involved using software like Adobe Photoshop and Illustrator to ensure technical accuracy, color separation, and minimal print wastage.”

Colorway Development: “I worked closely with the merchandising team to create market-appropriate colorways for existing designs, adjusting hues and tones based on sales data and upcoming trends.”

Batik and Embroidery Projects (if applicable): “In addition to digital work, I assisted in the realization of artisanal projects, specifically in supervising the technical drawings (pola) for batik cap (stamped batik) and creating stitch maps/technical flats for machine embroidery samples.”

Trend Research: “Conducted thorough trend forecasting and mood board creation to guide the initial concept development for the design team, focusing on material innovation and emerging surface patterns.”

Quality Control: “Supported the production team by reviewing strike-offs and first samples to ensure the designs met the required quality standards for pattern scale, color matching, and print registration, demonstrating a high level of detail orientation.”