Hey there! I’m Fizza Sarmad, a creative strategist and content marketer with a unique blend of academic rigor and hands-on experience in brand storytelling, digital media, and design. Currently pursuing a Master’s in International Negotiation and Conflict Resolution at the University of Kent, I bring a global perspective and a sharp ability to translate complex ideas into clear, engaging narratives. My professional journey spans roles in brand management, social media marketing, and creative entrepreneurship. At Story22, I applied the StoryBrand framework to sharpen client messaging and create digital assets that resonated with audiences. At the University of Kent, I manage campaigns for an audience of 47k+, driving engagement through innovative content strategies. As the founder of FaySeen Calligraphy & Fine Art, I built a creative brand from the ground up, delivering bespoke design services to 100+ clients and growing a loyal online community across multiple platforms. What sets me apart is my ability to merge creativity with strategy —whether it’s clarifying a brand’s message, designing compelling visuals, or crafting content that connects across cultures. With a background in diplomacy, research, and marketing, I bring not just design skills but also storytelling depth, cross-cultural insight, and a results-driven mindset. If you’re looking for someone who can elevate your brand with clarity, creativity, and impact—I’d love to collaborate.

Fizza Sarmad

Hey there! I’m Fizza Sarmad, a creative strategist and content marketer with a unique blend of academic rigor and hands-on experience in brand storytelling, digital media, and design. Currently pursuing a Master’s in International Negotiation and Conflict Resolution at the University of Kent, I bring a global perspective and a sharp ability to translate complex ideas into clear, engaging narratives. My professional journey spans roles in brand management, social media marketing, and creative entrepreneurship. At Story22, I applied the StoryBrand framework to sharpen client messaging and create digital assets that resonated with audiences. At the University of Kent, I manage campaigns for an audience of 47k+, driving engagement through innovative content strategies. As the founder of FaySeen Calligraphy & Fine Art, I built a creative brand from the ground up, delivering bespoke design services to 100+ clients and growing a loyal online community across multiple platforms. What sets me apart is my ability to merge creativity with strategy —whether it’s clarifying a brand’s message, designing compelling visuals, or crafting content that connects across cultures. With a background in diplomacy, research, and marketing, I bring not just design skills but also storytelling depth, cross-cultural insight, and a results-driven mindset. If you’re looking for someone who can elevate your brand with clarity, creativity, and impact—I’d love to collaborate.

Available to hire

Hey there! I’m Fizza Sarmad, a creative strategist and content marketer with a unique blend of academic rigor and hands-on experience in brand storytelling, digital media, and design. Currently pursuing a Master’s in International Negotiation and Conflict Resolution at the University of Kent, I bring a global perspective and a sharp ability to translate complex ideas into clear, engaging narratives.

My professional journey spans roles in brand management, social media marketing, and creative entrepreneurship. At Story22, I applied the StoryBrand framework to sharpen client messaging and create digital assets that resonated with audiences. At the University of Kent, I manage campaigns for an audience of 47k+, driving engagement through innovative content strategies. As the founder of FaySeen Calligraphy & Fine Art, I built a creative brand from the ground up, delivering bespoke design services to 100+ clients and growing a loyal online community across multiple platforms.

What sets me apart is my ability to merge creativity with strategy —whether it’s clarifying a brand’s message, designing compelling visuals, or crafting content that connects across cultures. With a background in diplomacy, research, and marketing, I bring not just design skills but also storytelling depth, cross-cultural insight, and a results-driven mindset.

If you’re looking for someone who can elevate your brand with clarity, creativity, and impact—I’d love to collaborate.

See more

Language

English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Marketing Intern at Story22
August 31, 2025 - October 2, 2025
Assisted in developing marketing copy and messaging based on the StoryBrand 2.0 framework to clarify client brand narratives. Supported the creation of digital marketing assets, including social media posts, demonstrating creative design and time-management skills. Participated in brainstorming sessions for brand storytelling, AI-backed client profile optimization, and campaign concepts. Ensured consistent tone of voice and adherence to brand guidelines across all deliverables.
Brand Management & Social Media Marketing at University of Kent
September 1, 2024 - Present
Generated high-quality content for ongoing campaigns for independent projects, leading to a part-time permanent position. Worked weekly on university campaigns to generate content that increased viewer engagement on Instagram (38.8k followers). Helped promote the university to 158 diverse nationalities. Participated in weekly meetings to brainstorm ideas with team members, demonstrating teamwork and management skills.
Founder and Creative Director at FaySeen
September 1, 2024 - October 2, 2025
Solely established a freelancing art business of creative typography and calligraphy artwork for residential and corporate clients. Provided design services for over 100+ clients. Developed and executed content strategy for website and social media. Conducted online and on-site workshops for 30+ art enthusiasts, demonstrating organizational and presentation skills. Managed logistics and operations to ensure timely client delivery.
Skills Trainee at McKinsey Academy Forward Program
July 31, 2024 - October 2, 2025
Completed a 10-week online program focusing on career skills, including adaptability, emotional intelligence, digital toolkit, problem solving, and communication. Scored among McKinsey’s top learners with the Digital Badge.
Diplomatic Representative at Best Diplomats
October 31, 2023 - October 2, 2025
Represented Pakistan on Women's Rights and Advocacy among 15+ nationalities. Curated a Diplomatic Stance Paper and Policy Resolution Brief on Women’s Health & Legal Issues. Presented policy recommendations before Türkiye and Pakistan’s leadership; networked with diverse groups and negotiated resolutions on global issues related to women’s rights.
Intervention Researcher at Department of Psychology, University of Kent
May 1, 2025 - October 2, 2025
Designed and presented an intervention case study using the PATH model to tackle racism in NHS UK, demonstrating applied psychology and evaluation skills.
Independent Researcher at Lahore University of Management Sciences (LUMS)
April 1, 2023 - October 2, 2025
Directed research on 'The Role of Peace Education in Mitigating Religion-based Conflict in Pakistan', demonstrating social research skills.
Marketing Intern at Story22
August 1, 2025 - October 2, 2025
Assisted in developing marketing copy and messaging based on the StoryBrand 2.0 framework; supported the creation of digital marketing assets including social media posts; contributed to brainstorming for brand storytelling, AI-backed client profile optimization, and campaign concepts; ensured consistent tone of voice and adherence to brand guidelines.
Brand Management & Social Media Marketing at University of Kent
September 1, 2024 - Present
Generated high-quality content for ongoing campaigns, managing weekly university campaigns to increase viewer engagement on social platforms; contributed to international promotion among 158 nationalities; participated in weekly brainstorming sessions to ideate innovative ideas and cross-cultural insights.
Founder and Creative Director at FaySeen
September 1, 2024 - October 2, 2025
Solely established a freelancing art business offering typography and calligraphy artwork for 100+ clients; developed content strategy and execution for website and social media; conducted online and on-site workshops for 30+ art enthusiasts; managed logistics and operations to ensure timely client delivery.
Skills Trainee at McKinsey Academy Forward Program
July 1, 2024 - October 2, 2025
Completed a 10-week online intensive program focusing on career skills including adaptability, resilience, emotional intelligence, digital toolkit, problem solving, and communication; ranked among top learners with a McKinsey Forward Digital Badge.
Diplomatic Representative at Best Diplomats
October 31, 2023 - October 2, 2025
Represented Pakistan on Women’s Rights and Advocacy; curated a Diplomatic Stance Paper and Policy Resolution Brief on Women’s Health & Legal Issues; presented recommendations to Turkish and Pakistani leadership; networked with diverse groups from 15+ nationalities; awarded Excellence Leadership.
Intervention Researcher at Department of Psychology, University of Kent
May 1, 2025 - October 2, 2025
Designed and presented an intervention case study using the PATH model to tackle racism in NHS UK; demonstrated applied psychology and evaluation skills; Merit Grade awarded.
Independent Researcher at Lahore University of Management Sciences (LUMS)
April 1, 2023 - October 2, 2025
Directed final-year research project on The Role of Peace Education in Mitigating Religion-based Conflict in Pakistan; demonstrated social research skills; graded A.

Education

Master of Arts in International Negotiation and Conflict Resolution at University of Kent
September 1, 2024 - September 1, 2025
Bachelor of Science (Hons.) in Political Science at Lahore University of Management Sciences (LUMS)
September 1, 2019 - June 1, 2023
O/A Levels (Cambridge International Examinations) at Beaconhouse School System
September 1, 2013 - June 1, 2018
Master of Arts in International Negotiation and Conflict Resolution at University of Kent
September 1, 2024 - September 1, 2025
Bachelor of Science (Hons.) in Political Science at Lahore University of Management Sciences (LUMS)
September 1, 2019 - June 1, 2023
Cambridge International Examinations (O and A Levels) at Beaconhouse School System
September 1, 2013 - June 1, 2018
Master of Arts in International Negotiation and Conflict Resolution at University of Kent
September 1, 2024 - September 1, 2025
Bachelor of Science (Hons.) in Political Science at Lahore University of Management Sciences (LUMS)
September 1, 2019 - June 1, 2023
O and A Level (Cambridge International Examination) at Beaconhouse School System Palm Tree Campus
September 1, 2013 - June 1, 2018

Qualifications

Pakistan Leaders Scholarship for master's program
January 11, 2030 - October 2, 2025
McKinsey Forward Digital Badge
July 31, 2024 - October 2, 2025
Excellence Leadership Award (Best Diplomats Istanbul)
October 1, 2023 - October 2, 2025
A Grade (University of LUMS)
January 1, 2023 - April 1, 2023
Merit Scholar Award (75% Merit)
January 11, 2030 - October 2, 2025
Pakistan Leaders Scholarship
September 1, 2024 - October 2, 2025
Pakistan Leaders Scholarship for master's program
January 11, 2030 - October 2, 2025
Merit Grade for PATH model intervention research
January 1, 2025 - May 1, 2025
A Grade in final-year directed research project, LUMS
January 1, 2023 - April 1, 2023

Industry Experience

Education, Media & Entertainment, Professional Services, Government, Non-Profit Organization, Software & Internet, Other