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Marketing and commerce professional passionate about taking marketing ideas from concept to execution. I specialize in bridging creative content strategy with smooth operational workflows, handling everything from brainstorming and content capture to scheduling, community engagement, ad management, and asset sourcing. Core Capabilities & Key Results: End-to-End Content Strategy: Hands-on experience across social media management, creative direction, copy, and scheduling. Performance Marketing & Analytics: Proven track record of driving a 20% increase in reach and engagement across digital touchpoints. Marketing & E-Commerce Operations: Proficient in inventory management, campaign execution, and cross-functional team coordination. Over the past few years, I’ve balanced core coursework with hands-on client and team roles. Always open to remote marketing, content strategy, and digital operations opportunities!…Marketing and commerce professional passionate about taking marketing ideas from concept to execution. I specialize in bridging creative content strategy with smooth operational workflows, handling everything from brainstorming and content capture to scheduling, community engagement, ad management, and asset sourcing. Core Capabilities & Key Results: End-to-End Content Strategy: Hands-on experience across social media management, creative direction, copy, and scheduling. Performance Marketing & Analytics: Proven track record of driving a 20% increase in reach and engagement across digital touchpoints. Marketing & E-Commerce Operations: Proficient in inventory management, campaign execution, and cross-functional team coordination. Over the past few years, I’ve balanced core coursework with hands-on client and team roles. Always open to remote marketing, content strategy, and digital operations opportunities!

Fizza Shahid

Social Media Manager, Brand Strategist, Digital Marketer, +3

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Marketing and commerce professional passionate about taking marketing ideas from concept to execution. I specialize in bridging creative content strategy with smooth operational workflows, handling everything from brainstorming and content capture to scheduling, community engagement, ad management, and asset sourcing. Core Capabilities & Key Results: End-to-End Content Strategy: Hands-on experience across social media management, creative direction, copy, and scheduling. Performance Marketing & Analytics: Proven track record of driving a 20% increase in reach and engagement across digital touchpoints. Marketing & E-Commerce Operations: Proficient in inventory management, campaign execution, and cross-functional team coordination. Over the past few years, I’ve balanced core coursework with hands-on client and team roles. Always open to remote marketing, content strategy, and digital operations opportunities!…Marketing and commerce professional passionate about taking marketing ideas from concept to execution. I specialize in bridging creative content strategy with smooth operational workflows, handling everything from brainstorming and content capture to scheduling, community engagement, ad management, and asset sourcing. Core Capabilities & Key Results: End-to-End Content Strategy: Hands-on experience across social media management, creative direction, copy, and scheduling. Performance Marketing & Analytics: Proven track record of driving a 20% increase in reach and engagement across digital touchpoints. Marketing & E-Commerce Operations: Proficient in inventory management, campaign execution, and cross-functional team coordination. Over the past few years, I’ve balanced core coursework with hands-on client and team roles. Always open to remote marketing, content strategy, and digital operations opportunities!

Available to hire

Marketing and commerce professional passionate about taking marketing ideas from concept to execution. I specialize in bridging creative content strategy with smooth operational workflows, handling everything from brainstorming and content capture to scheduling, community engagement, ad management, and asset sourcing.

Core Capabilities & Key Results:

End-to-End Content Strategy: Hands-on experience across social media management, creative direction, copy, and scheduling.

Performance Marketing & Analytics: Proven track record of driving a 20% increase in reach and engagement across digital touchpoints.

Marketing & E-Commerce Operations: Proficient in inventory management, campaign execution, and cross-functional team coordination.

Over the past few years, I’ve balanced core coursework with hands-on client and team roles.
Always open to remote marketing, content strategy, and digital operations opportunities!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Urdu

Advanced

Work Experience

Content Strategist & Social Media Marketing at Beads Galore

June 1, 2025 - September 30, 2025

Developed and executed an integrated social media strategy using Meta Business Suite, scheduling 5–7 weekly posts across Instagram and Facebook while maintaining consistent brand voice and a content calendar. Produced, optimized, and executed 30+ marketing assets including short-form videos, promotional reels, product photography, and branded creatives to support product launches and strengthen digital brand presence. Managed a Shopify storefront with 50+ product listings by organizing product categories, optimizing product descriptions, and maintaining accurate inventory for an improved online shopping experience. Analyzed customer inquiries and purchasing behavior to provide personalized jewelry recommendations and sizing guidance, while managing community engagement on Instagram and Facebook to improve response efficiency. Implemented influencer outreach and community engagement initiatives by coordinating creator partnerships, responding to customer interactions, and supporting b

Customer Service & Social Media Executive at Saja ish

February 1, 2025 - April 30, 2025

Managed customer communications across Instagram, Facebook, and WhatsApp, delivering timely support and resolving inquiries while maintaining a 95%+ first-response rate. Planned and published engaging Instagram Stories while actively managing audience interactions, contributing to a 20% increase in followers over a six-month period. Coordinated with the in-house graphic design team to execute creative development, resulting in a 20% increase in brand consistency across all marketing materials. Executed influencer outreach and public relations communications to cultivate creator partnerships and align marketing messaging across multiple digital channels to expand brand awareness.

Digital Marketing Intern at Saint Louis University (powered by ExceleRate)

November 1, 2024 - December 31, 2024

Conducted a comprehensive social media audit across 3 digital platforms using Excel and PowerPoint. Analyzed 5 competitor brands to find content gaps, engagement opportunities, and produced strategic recommendations. Presented a 20-slide digital marketing strategy to senior management with research insights, competitive analysis, and actionable recommendations. Developed 10+ data-driven recommendations to improve digital marketing strategy, refine brand messaging, and increase audience engagement. Collaborated with senior management including the Marketing Director to refine findings and incorporate stakeholder feedback. Led a multicultural team of 3 interns, coordinating execution, assigning responsibilities, and ensuring on-time delivery of milestones.

Digital Marketing Intern at InsideR (PVT-Ltd)

August 1, 2024 - September 30, 2024

Supported Meta Ads Manager learning and hands-on campaign setup for Facebook and Instagram, including audience segmentation, budget allocation, and performance optimization. Configured and optimized business assets in Meta Business Suite, including Facebook and Instagram business accounts, following digital marketing best practices. Evaluated social media content strategies to identify high-performing formats, brand positioning, and audience engagement patterns across platforms. Strengthened knowledge of digital advertising, content marketing, and social media management through practical training and real-world marketing case studies.

Social Media Marketing & Content Strategist at Independent / Self-employed

January 1, 2024 - Present

Digital Marketing & Social Media Coordinator responsible for managing the complete presence of multiple brands on Facebook and Instagram, ensuring content matched the brand voice. Planned and maintained monthly content calendars, kept a consistent schedule of 8+ posts per week for each platform. Wrote clear, engaging captions and Stories copy tailored to maximize reach on each platform. Interacted with followers, responded to DMs and comments professionally, and built active online communities for the brands. Created and formatted clean, consistent visual content using Canva across all marketing channels. Conducted basic keyword research and improved on-page text to boost website visibility. Monitored campaign performance and prepared clear data summaries to track growth. Partnered closely with brands to align daily content with upcoming product launches and seasonal promotions.