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Senior International Sponsorship and Marketing professional with 15+ years’ experience delivering high-impact, multi-channel campaigns across international markets. I develop and execute sponsorship strategies, manage high-profile partnerships, and drive measurable commercial growth through strong brand activation. Known for analytical, commercially focused decision-making and clear KPI frameworks, I lead complex projects in fast-paced environments while maintaining attention to detail. I enjoy working cross-functionally to maximise ROI across PR, CRM, social, and media—turning strategy into delivery and turning performance into actionable insights.…Senior International Sponsorship and Marketing professional with 15+ years’ experience delivering high-impact, multi-channel campaigns across international markets. I develop and execute sponsorship strategies, manage high-profile partnerships, and drive measurable commercial growth through strong brand activation. Known for analytical, commercially focused decision-making and clear KPI frameworks, I lead complex projects in fast-paced environments while maintaining attention to detail. I enjoy working cross-functionally to maximise ROI across PR, CRM, social, and media—turning strategy into delivery and turning performance into actionable insights.

Maria Flávia Losse

Brand Strategist, Marketing Strategist, Podcast Producer, +2

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Senior International Sponsorship and Marketing professional with 15+ years’ experience delivering high-impact, multi-channel campaigns across international markets. I develop and execute sponsorship strategies, manage high-profile partnerships, and drive measurable commercial growth through strong brand activation. Known for analytical, commercially focused decision-making and clear KPI frameworks, I lead complex projects in fast-paced environments while maintaining attention to detail. I enjoy working cross-functionally to maximise ROI across PR, CRM, social, and media—turning strategy into delivery and turning performance into actionable insights.…Senior International Sponsorship and Marketing professional with 15+ years’ experience delivering high-impact, multi-channel campaigns across international markets. I develop and execute sponsorship strategies, manage high-profile partnerships, and drive measurable commercial growth through strong brand activation. Known for analytical, commercially focused decision-making and clear KPI frameworks, I lead complex projects in fast-paced environments while maintaining attention to detail. I enjoy working cross-functionally to maximise ROI across PR, CRM, social, and media—turning strategy into delivery and turning performance into actionable insights.

Available to hire

Senior International Sponsorship and Marketing professional with 15+ years’ experience delivering high-impact, multi-channel campaigns across international markets. I develop and execute sponsorship strategies, manage high-profile partnerships, and drive measurable commercial growth through strong brand activation.

Known for analytical, commercially focused decision-making and clear KPI frameworks, I lead complex projects in fast-paced environments while maintaining attention to detail. I enjoy working cross-functionally to maximise ROI across PR, CRM, social, and media—turning strategy into delivery and turning performance into actionable insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Senior International Sponsorship Executive at BETFAIR (Flutter Group)

May 1, 2020 - December 1, 2025

Led the development and execution of international sponsorship strategies across key partnerships. Owned end-to-end delivery of large-scale, multi-channel sponsorship and marketing campaigns, including influencer and brand ambassador programs (contract negotiation, relationship management, and campaign execution). Conceptualised and launched a branded podcast project from strategy through to delivery. Managed the annual activation calendar to ensure campaigns were delivered on time and within budget. Collaborated cross-functionally across PR, CRM, Social, and Media to maximise activation of sponsorship assets and improve ROI. Defined KPIs and performance frameworks, delivered post-campaign analysis, and produced monthly and quarterly reporting cycles with strategic insights.

Marketing & Business Development Executive at Dynamic Retail Services

October 1, 2017 - May 1, 2020

Worked closely with the CEO and Board contributing to strategic business decisions. Led global rebranding initiatives including website redevelopment and brand positioning. Managed marketing execution to support growth and improve brand presence, collaborating with stakeholders to deliver outcomes across business and marketing priorities.

Marketing Executive at CityPost

January 1, 2017 - July 1, 2017

Planned and executed integrated marketing campaigns across ATL, BTL, and TTL. Tracked and analysed campaign performance to optimise results and generate sales leads through events and targeted initiatives. Managed agency and supplier relationships and contributed to improvements in the website and social media strategy.

Marketing Executive at Elemidia

October 1, 2013 - August 1, 2016

Delivered integrated digital marketing campaigns for key clients and coordinated production of award-winning advertising campaigns. Developed annual marketing plans aligned with client objectives and conducted SEO analysis and market research to identify growth opportunities.

Account Executive at Verbo (Advertising Agency)

February 1, 2012 - October 1, 2013

Managed multi-sector client accounts and coordinated integrated campaign delivery across online and offline channels. Led campaign planning, execution, and performance reporting, and developed SEO and social media strategies to enhance brand visibility.