Playtopia

So how was it building an entire universe from the ground up? Definitely one of my favorite projects.
Following a competitive concept development phase involving multiple creative proposals, my concept was selected as the foundation for the Playtopia brand and became the basis for the subsequent brand identity and communication strategy.

Playtopia was envisioned as Romania’s largest indoor amusement park, designed around an immersive space-inspired universe rather than a traditional playground.
My role focused on the creative concept, brand strategy and communication framework that would later guide the visual identity, customer experience and social media presence