Cherisse

Cherisse was a new premium accessories brand entering the market with a collection of digitally printed silk scarves created from original paintings by the founder.
The challenge was to build a brand that felt luxurious without becoming exclusive, artistic without appearing overly niche, and timeless while appealing to modern women seeking wearable art.
Building the Brand:
I developed the brand strategy, positioning, mission, values, personality, communication style and customer profile to create a clear strategic direction before moving into design.
Creative Direction:
Once the strategic foundations were established, I developed a complete creative direction that translated the brand values into a recognizable visual language. Inspired by the effortless elegance of the French Riviera, the identity combines premium minimalism, artistic storytelling and timeless femininity. Every visual decision, from color palette to photography, was designed to reinforce that positioning.
Rather than positioning Cherisse as a fashion accessories label, I developed a lifestyle-oriented visual language where silk scarves become wearable works of art.