Odyssee

Odyssee is a handcrafted home fragrance brand created to transform everyday rituals into meaningful moments.
From the very beginning, I partnered closely with the founder to shape every aspect of the brand, from its strategic foundation and visual identity to packaging, photography, digital communication and customer experience. Rather than delivering a single branding project, my role evolved alongside the business.

Romania’s home fragrance market has grown rapidly, with countless candle makers offering products that often look and feel remarkably similar. The challenge was to create a brand that would stand out through meaning rather than trends, building an emotional connection that extended beyond the product itself.
Together, we focused on creating objects that felt thoughtful, memorable and gift-worthy, elevating every detail from the packaging and printed materials to the online experience and in-person events. Every interaction with the brand was designed to feel intentional, reinforcing Odyssee’s belief that fragrance is more than a product, it is an experience.