Advertising professional with experience in planning, account management, social media, event production, and art direction. Currently working with Meta Ads, responsible for developing, optimizing, and analyzing campaigns focused on lead generation.

Flávia Morais

Advertising professional with experience in planning, account management, social media, event production, and art direction. Currently working with Meta Ads, responsible for developing, optimizing, and analyzing campaigns focused on lead generation.

Available to hire

Advertising professional with experience in planning, account management, social media, event production, and art direction. Currently working with Meta Ads, responsible for developing, optimizing, and analyzing campaigns focused on lead generation.

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Experience Level

Language

Portuguese
Fluent
English
Advanced

Work Experience

Meta Ads Strategist at Meta
January 1, 2024 - Present
Managed digital marketing campaigns for Belgium, Spain, Poland, France, and the USA. Implemented Meta campaigns (Facebook and Instagram) with a strong focus on lead quality, created ad creatives, conducted audience segmentation and targeting, developed and analyzed A/B tests, optimized campaigns based on performance data, and managed budgets with emphasis on lead revenue and margin.
Social Media & Meta Ads Strategist at Harland & Poston Group
January 1, 2023 - January 1, 2024
Created content for Facebook, Instagram, Twitter, and LinkedIn. Responsible for strategic planning, copywriting, developing and managing social media campaigns (Meta, X, and LinkedIn Ads). Oversaw social media channels and performed analytics to guide performance improvements.
Account Manager
January 1, 2021 - January 1, 2021
Worked as an Account Manager, transforming ideas into concrete projects, including strategic planning and social media management.
Content Creator & Art Director at Federal Public Ministry
January 1, 2017 - January 1, 2018
Worked in the Communications Office, developing internal campaigns and creating layouts for a wide range of formats, including websites, intranet pages, folders, and other institutional visual materials.

Education

Bachelor's Degree in Social Communication (Advertising) at Federal University of Rio Grande do Norte
January 1, 2015 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Government