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Advertising professional with experience in planning, account management, social media, event production, and art direction. Currently working with Meta Ads, responsible for developing, optimizing, and analyzing campaigns focused on lead generation.…

Flávia Morais

Social Media Manager, Content Creator, Brand Strategist, +2

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Advertising professional with experience in planning, account management, social media, event production, and art direction. Currently working with Meta Ads, responsible for developing, optimizing, and analyzing campaigns focused on lead generation.…

Available to hire

Advertising professional with experience in planning, account management, social media, event production, and art direction. Currently working with Meta Ads, responsible for developing, optimizing, and analyzing campaigns focused on lead generation.

Skills

Facebook Ads

Copywriting

Experience Level

Facebook Ads

Expert

Copywriting

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Meta Ads Strategist at Meta

January 1, 2024 - Present

Managed digital marketing campaigns for Belgium, Spain, Poland, France, and the USA. Implemented Meta campaigns (Facebook and Instagram) with a strong focus on lead quality, created ad creatives, conducted audience segmentation and targeting, developed and analyzed A/B tests, optimized campaigns based on performance data, and managed budgets with emphasis on lead revenue and margin.

Social Media & Meta Ads Strategist at Harland & Poston Group

January 1, 2023 - January 1, 2024

Created content for Facebook, Instagram, Twitter, and LinkedIn. Responsible for strategic planning, copywriting, developing and managing social media campaigns (Meta, X, and LinkedIn Ads). Oversaw social media channels and performed analytics to guide performance improvements.

Account Manager

January 1, 2021 - January 1, 2021

Worked as an Account Manager, transforming ideas into concrete projects, including strategic planning and social media management.

Content Creator & Art Director at Federal Public Ministry

January 1, 2017 - January 1, 2018

Worked in the Communications Office, developing internal campaigns and creating layouts for a wide range of formats, including websites, intranet pages, folders, and other institutional visual materials.