Fashion and textile designer with over 10 years of experience in the fashion industry. I run my print design studio and I’m focused on forecasting trends, organizing and producing collections with a strong business orientation—so I can deliver to strict deadlines and within budget.…

Florencia Ponce de León

Fashion and textile designer with over 10 years of experience in the fashion industry. I run my print design studio and I’m focused on forecasting trends, organizing and producing collections with a strong business orientation—so I can deliver to strict deadlines and within budget.…

Available to hire

Fashion and textile designer with over 10 years of experience in the fashion industry. I run my print design studio and I’m focused on forecasting trends, organizing and producing collections with a strong business orientation—so I can deliver to strict deadlines and within budget.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Intermediate

Work Experience

Senior Designer at Rosa Rosa (Uru)
March 1, 2026 - Present
Footwear, accessories and garment designer for the Uruguayan footwear brand Rosa Rosa. Responsibilities include sourcing suppliers in China, developing prints, performing trend research, creating collections, designing products, correcting samples, managing suppliers, and handling planning and strategy.
Senior Designer at Milo (Uru)
March 1, 2026 - Present
Swimwear, prints, and knit designer for the Milo resortwear brand across Uruguay, Chile, Argentina, and US markets. Responsibilities include sourcing suppliers in China, conducting trend research, developing prints, creating collections, designing products, planning and strategy, and correcting samples.
Co-founder / Creative Director at Annie & Clemmie (Uru-USA)
March 1, 2023 - April 30, 2024
Co-founded and led Annie & Clemmie, a printed women’s resortwear brand marketed in the U.S. Work included sourcing suppliers in China, print development, collection creation, product design, sample corrections, planning and strategy, communication, and social media/influencer marketing.
Senior Designer at Andrea Barbuto Studio (Arg)
January 1, 2020 - April 30, 2022
Designed prints and products for leading Argentine brands including Jazmín Chebar, Ginebra, Doma, Millie, Las Sureñas, Salsipuedes, and more.
Founder & C.E.O. at Ponce Studio (Uru-USA)
February 1, 2017 - Present
Founder of Ponce Studio, developing and commercializing textile products through collection development and supervision of design teams and sales for the international market. Led collection development and commercial follow-up for Premiere Vision NY (July 2022), provided trend reporting for print and product development, designed prints and products for international brands (e.g., Gabriela Hearst, Jazmín Chebar, Lanhtropy, Verie, Uniqlo), managed sample and production quality control, and oversaw social media management.
Head of Design at Stadium Calzados (Uru)
August 1, 2012 - December 31, 2016
Created footwear collections up to 1.5 years in advance for children, women and men. Managed final product quality control and sales analysis for future collections. Responsibilities included trend reporting, sample purchasing, design and collection development, sample control, and sales analysis.
Intern at Candela NYC
January 1, 2012 - May 1, 2012
Sourced trims and fabric swatches, redesigned prints for SS 2013, created technical sketches and measured samples, and supported New York Fashion Week FW 2013.
Assistant Designer at Zingara Swimwear
June 1, 2011 - December 31, 2011
Produced technical sketches and tech packs for garments, swimwear, footwear and accessories; performed sample measurements; developed color variants for existing prints; conducted inspiration research for upcoming swimwear lines; and created product descriptions for e-store.

Education

BFA Fashion and Textile Design at ORT University Uruguay
July 15, 2026 - July 15, 2026
BFA in Fashion and Textile Design at ORT University Uruguay
March 1, 2008 - September 1, 2014
Fashion Design Exchange Program at Parsons The New School of Design
January 1, 2012 - May 1, 2012
Exchange Program at Royal Academy of Fine Arts, Antwerp
October 1, 2016 - December 31, 2016
BFA in Fashion and Textile Design at ORT University Uruguay Caliñcaciones sobresalientes
March 1, 2008 - September 1, 2014
Exchange Program (Intensive illustration courses) at Royal Academy of Fine Arts, Antwerp
October 1, 2016 - December 31, 2016
Fashion Design Exchange Program at Parsons The New School of Design
January 1, 2012 - May 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Consumer Goods, Retail, Media & Entertainment, Education, Wholesale & Distribution

Skills

Experience Level