Digital Marketing Specialist at AgriEuro

Planned, launched, and optimized Meta Ads and Google Ads campaigns across the Italian, French, German, and Spanish markets, managing an average monthly advertising budget of €50K in collaboration with international teams and stakeholders. Developed and managed audience segments based on customer databases and website tracking events. Monitored and analyzed campaign KPIs, prepared performance reports, and conducted attribution analyses on a bi-monthly basis. Produced creative assets and video content for paid campaigns and organic social media posts. Managed the company’s social media channels and oversaw day-to-day community management. Planned and managed co-marketing initiatives with suppliers, defining strategies and ensuring smooth execution, including creation and management of interactive digital flyers with monthly offers and promotions using Flipsnack.

Digital Marketing & Communication Intern at Studio Magda - Comunicazione & Marketing

Supported the development and execution of marketing strategies for the agency’s clients. Managed social media channels and planned editorial calendars. Set up and managed paid social media campaigns on Meta Ads and produced content for organic social media posts. Coordinated the creative team during on-set shoots, supporting the organization and execution of visual content production.