Florencia Spano

Managed PR, promotions and content creation; produced photos for social media campaigns; coordinated events and hotel suites; supported branding for properties.

Led multi-channel marketing and communications strategy; created content calendars; managed influencer collaborations with creators; built and optimized online presence; integrated social media analytics for performance.

Co-founded a successful social media agency with a focus on content creation, strategy, and design. Executed performance marketing campaigns with a focus on measurable outcomes. Managed CMS for content publishing, ensuring accuracy and adherence to brand voice. Led development and execution of bespoke social media strategies to elevate client brand narratives and digital presence. Designed content and promotional materials, coordinated with Sales and Product teams, and optimized go-to-market strategies. Implemented a multi-platform social media strategy to broaden audience reach. Monitored and reported on campaign performance and used data-driven optimization to continuously improve results.