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I’m Fabiana Loreti, a marketing professional with 10+ years of experience across global fashion, luxury, and telecommunications brands. I specialize in CRM and omnichannel communication, designing customer journeys that feel consistent and personalized across email, SMS, clienteling, automations, and direct mailing. Based in Milan, I’ve led global and regional CRM campaigns for iconic brands, coordinating cross-functional teams and external agencies to drive acquisition, retention, and improved lifetime value. I genuinely enjoy building customer experiences that delight—through initiatives like early access, gifting, limited editions, loyalty programs, NPS automations, and in-store service innovations—always using data and performance insights to keep improving results.…I’m Fabiana Loreti, a marketing professional with 10+ years of experience across global fashion, luxury, and telecommunications brands. I specialize in CRM and omnichannel communication, designing customer journeys that feel consistent and personalized across email, SMS, clienteling, automations, and direct mailing. Based in Milan, I’ve led global and regional CRM campaigns for iconic brands, coordinating cross-functional teams and external agencies to drive acquisition, retention, and improved lifetime value. I genuinely enjoy building customer experiences that delight—through initiatives like early access, gifting, limited editions, loyalty programs, NPS automations, and in-store service innovations—always using data and performance insights to keep improving results.

Fabiana Loreti

Marketing Strategist, Marketing Automation Specialist, Community Manager

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I’m Fabiana Loreti, a marketing professional with 10+ years of experience across global fashion, luxury, and telecommunications brands. I specialize in CRM and omnichannel communication, designing customer journeys that feel consistent and personalized across email, SMS, clienteling, automations, and direct mailing. Based in Milan, I’ve led global and regional CRM campaigns for iconic brands, coordinating cross-functional teams and external agencies to drive acquisition, retention, and improved lifetime value. I genuinely enjoy building customer experiences that delight—through initiatives like early access, gifting, limited editions, loyalty programs, NPS automations, and in-store service innovations—always using data and performance insights to keep improving results.…I’m Fabiana Loreti, a marketing professional with 10+ years of experience across global fashion, luxury, and telecommunications brands. I specialize in CRM and omnichannel communication, designing customer journeys that feel consistent and personalized across email, SMS, clienteling, automations, and direct mailing. Based in Milan, I’ve led global and regional CRM campaigns for iconic brands, coordinating cross-functional teams and external agencies to drive acquisition, retention, and improved lifetime value. I genuinely enjoy building customer experiences that delight—through initiatives like early access, gifting, limited editions, loyalty programs, NPS automations, and in-store service innovations—always using data and performance insights to keep improving results.

Available to hire

I’m Fabiana Loreti, a marketing professional with 10+ years of experience across global fashion, luxury, and telecommunications brands. I specialize in CRM and omnichannel communication, designing customer journeys that feel consistent and personalized across email, SMS, clienteling, automations, and direct mailing.

Based in Milan, I’ve led global and regional CRM campaigns for iconic brands, coordinating cross-functional teams and external agencies to drive acquisition, retention, and improved lifetime value. I genuinely enjoy building customer experiences that delight—through initiatives like early access, gifting, limited editions, loyalty programs, NPS automations, and in-store service innovations—always using data and performance insights to keep improving results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Advanced

Work Experience

CRM Campaign Specialist – SUN Department (Oakley, Costa del Mar, Native) at Luxottica (HQ Global)

September 1, 2022 - Present

Manage the global CRM strategy for sports sunglasses brands to support business online and in-store. Coordinate consumer communications across email, SMS, clienteling, automations, and direct mailing for brand campaigns, new launches, commercial moments, and local activations. Manage customer communications for sports events and product campaigns, and improve customer attraction and delight through CRM database solutions such as product early access, holiday gifting, limited editions, and loyalty programs. Ensure collaboration between internal teams (e-commerce, brand, merchandising, performance marketing, social media) and external partners to maintain consistent strategy and messaging.

CRM Campaign Specialist – OPTICAL Department (HQ Global) at Luxottica

September 1, 2021 - September 1, 2022

Coordinate global CRM omni-channel projects for optical brands across APAC, UK, and LATAM to drive growth in acquisition, retention, and lifetime value. Act as project coordinator during migration of CRM activities from local to central systems, aligning communication across stakeholders. Introduce market solutions such as one-to-many journeys in Australia based on buying behavior, managing contact strategies via email, phone, and direct mail. Drive global marketing projects including in-store appointment booking, NPS automations, referral programs, and exclusive CRM promotional moments in close collaboration with all involved channels.

Omnichannel Email Marketing Coordinator (HQ Global Omnichannel Department) at Bally

January 1, 2020 - September 1, 2021

Manage the global email marketing strategy and execution to drive traffic to websites and retail channels. Plan and execute email marketing strategy according to the digital production calendar. Maintain the production schedule with multiple stakeholders including external agencies, CRM, and regional teams, ensuring precise global timings and retro-timings. Analyze campaign performance and provide weekly, monthly, and seasonal reporting and recommendations.

CRM Specialist (HQ Marketing Department EMEA) at Guess Europe Sagl

January 1, 2017 - December 1, 2019

Deliver a 360° CRM role across Europe, supporting development and implementation of CRM strategies and loyalty programs. Handle CRM operations and analysis for end-to-end activities for direct marketing campaigns in close coordination with external agencies and internal departments. Roll out data capture solutions such as digital sign-up through iPad in store and train local teams to ensure correct implementation. Coordinate paid social media campaigns on the official Facebook EU page and define and execute content calendar activities.

Retail Customer Experience Specialist (Consumer Sales Department) at Vodafone Italy

May 1, 2015 - December 1, 2016

Contribute to retail customer experience in the direct channel. Study and redesign the in-store customer journey using in-store analytics and customer insight solutions. Redesign store layout and coordinate vendors for new layout implementation. Support the launch of new store window concepts including brief definition and creative agency engagement. Coordinate in-store digital ticketing and digital receipts projects and improve and extend services across retail, call center, and online/mobile app touchpoints. Participate in improvement initiatives aligned across channels.

Marketing and Innovation Project Manager (Consumer Marketing Department) at Vodafone Italy

December 1, 2014 - April 1, 2015

Develop innovative apps and services in cooperation with Vodafone Global HQ in London, managing push notification campaigns. Gain experience with key digital performance indicators including new activations, visits, clicks, and lifetime value.

Digital CRM Project Manager (Consumer Online) at Vodafone Italy

August 1, 2014 - December 1, 2014

Improve communication and UX on Vodafone Web Self Care and the mobile app. Analyze digital customer journeys and simplify information research to enhance user experience and flow through self-care touchpoints.

Store Specialist and Customer Care at Vodafone Italy

March 1, 2014 - July 1, 2014

Work across two front-office roles to gain direct sales techniques and deepen knowledge of corporate call center processes, supporting customer care and store operations.