Graphic designer with over 10 years of experience creating visual identity and strategic content for brands. I specialize in branding and digital communication, helping businesses build clear, consistent and engaging visual identities. My approach combines design, strategy and communication goals to create solutions that not only look good, but also connect with the right audience. I have worked both in design studios and as a freelancer, managing projects from concept to final implementation. Additionally, my experience as a teacher strengthens my analytical and conceptual approach to design.

Florencia Pecorari

Graphic designer with over 10 years of experience creating visual identity and strategic content for brands. I specialize in branding and digital communication, helping businesses build clear, consistent and engaging visual identities. My approach combines design, strategy and communication goals to create solutions that not only look good, but also connect with the right audience. I have worked both in design studios and as a freelancer, managing projects from concept to final implementation. Additionally, my experience as a teacher strengthens my analytical and conceptual approach to design.

Available to hire

Graphic designer with over 10 years of experience creating visual identity and strategic content for brands. I specialize in branding and digital communication, helping businesses build clear, consistent and engaging visual identities.

My approach combines design, strategy and communication goals to create solutions that not only look good, but also connect with the right audience. I have worked both in design studios and as a freelancer, managing projects from concept to final implementation. Additionally, my experience as a teacher strengthens my analytical and conceptual approach to design.

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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Freelance Graphic Designer at Self-Employed
January 1, 2019 - Present
Development of visual identities for brands with a focus on strategic content design for social media, editorial, web, and packaging projects. End-to-end project management from concept to delivery.
Graphic Designer & Community Manager at QBO Studio
January 1, 2017 - January 1, 2019
Branding, packaging, and visual communication design. Managed visual communication for multiple clients and collaborated within multidisciplinary teams.
Graphic Designer at Yac Sport
January 1, 2015 - January 1, 2017
Developed visual identity for a sportswear brand, contributed to brand image and communication, and designed campaign and point-of-sale materials.
University Lecturer at University of Mendoza
January 1, 2023 - Present
Lecturer in Psychology and Design Workshop courses, teaching creative and conceptual design processes.
Typography Lecturer at J. J. de Urquiza Higher Education School
January 1, 2023 - Present
Typography teacher focusing on typographic systems, criteria, and application for second-year students.
Graphic Designer at QBO Studio
January 1, 2017 - December 31, 2019
Diseñadora gráfica en estudio con más de 15 años de trayectoria; desarrollo de identidad y comunicación gráfica, con énfasis en community management y atención a clientes.
Freelance Graphic Designer at Freelance / Self-employed
January 1, 2019 - Present
Desarrollo de identidades visuales para marcas; diseño de contenido estratégico para redes sociales; diseño editorial, web y packaging; gestión de proyectos de punta a punta.
Lecturer at Universidad de Mendoza
January 1, 2023 - Present
Dictado de clases a nivel superior en áreas de psicología y taller de diseño.

Education

Bachelor's Degree at University of Mendoza
January 1, 2014 - January 1, 2018
Certification in Digital Marketing at Coderhouse
January 11, 2030 - April 8, 2026
Certification in English Studies at Cambridge Institute
January 1, 2010 - January 1, 2012
Licenciatura en Diseño, Especialidad en Diseño Gráfico at Universidad de Mendoza
January 1, 2010 - December 31, 2012
Bachelor’s Degree in Graphic Design at Coderhouse; Cambridge Institute
January 11, 2030 - April 15, 2026

Qualifications

Community Manager Certification
January 11, 2030 - April 8, 2026
Italian Language and Culture Course
January 1, 2022 - April 8, 2026
Lengua y Cultura Italiana (Dante Alighieri)
January 1, 2022 - April 15, 2026
Curso Superior de Inglés
January 1, 2010 - December 31, 2012

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet