Frederik Mels

Available to hire

Senior multi-stack creative specialist with 20 years of experience across high-end visual design and professional broadcast audio.

About

Senior multi-stack creative specialist with 20 years of experience across high-end visual design and professional broadcast audio. Over two decades delivering motion graphics, multimedia strategies, and automation solutions for global brands across automotive, finance, telecommunications, and global luxury—combining traditional craft with advanced AI workflows to produce broadcast-ready content.

As an audio professional and 32-year dance music veteran (label owner of Enamoured Recordings; weekly radio show host in Los Angeles and Johannesburg; executive producer for multiple broadcast/podcast series), Frederik drives end-to-end pipelines from storyboarding and motion design through sound engineering and international distribution.

  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Financial Services
  • Telecommunications
  • Consumer Goods
  • Professional Services
  • Media & Entertainment

Projects · 7

Conceptualising, scripting & storyboarding

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https://ccs.equipment - Your Partner in Financial Growth and Success.

  • 2D Animator
  • Designer
  • Sound Designer

This refresh focused on creating a high-energy, tech-oriented aesthetic that bridges the gap between traditional radio and modern digital culture.

3D Visual Identity: I designed a bespoke 3D typographic logo using yellow, circuit-inspired textures to reflect the show’s electronic and house music foundations.

Dynamic Artist Promotion: I developed a flexible template system for international guests, such as DJ Mike Márquez, ensuring consistent branding across multiple social media formats including stories and feed posts.

Cross-Continental Strategy: The creative direction successfully promotes the show’s international reach, synchronising broadcast times and details for audiences from Johannesburg to New York.

Multimedia Integration: By combining advanced motion design principles with high-end typography, the refresh provides a polished, professional look that reinforces 919fm’s status as a premium broadcaster.

  • 3D Designer
  • Content Creator
  • Content Designer
  • +1

Logo, artwork, and design explorations behind the brand

Project Overview: John Pridgen Brand Identity
The objective of this project was to develop a comprehensive visual ecosystem for John Pridgen, a DJ and producer hailing from San Antonio, Texas. Known for his signature sound across Jackin’ House, Deep House, and Funky House, the brand needed to reflect both the rhythmic energy of his music and a sophisticated, professional persona.

The Design Process
The project began with a deep dive into Logo Development, exploring early hand-drawn sketches and typographic variations. The goal was to create a mark that felt timeless yet energetic. The final design features a custom, high-detail filigree monogram and wordmark that balances ornate scrollwork with bold, legible letterforms.

Visual Language & Assets
The Primary Mark: A decorative “JP” monogram provided in a flat black-and-white format for maximum versatility.

3D Evolution: The brand was elevated through a Final 3D Version and a sleek “Black-on-Black” treatment, adding depth and a premium feel to digital assets.

Illustrated Portraits: To add a personal touch to promotional materials, I created custom illustrated portraits used for promotional artwork and social media.

Motion & Light: The identity expands into motion with an animated logo and a specialized neon tubing concept designed for studio installations and live event backdrops.

Brand Applications
The versatility of the identity is demonstrated through various touchpoints, including Merch Concepts for caps and T-shirts, as well as high-fidelity studio mock-ups that visualize the brand in a physical environment.

  • 2D Animator
  • Content Creator
  • Content Designer
  • +1

Work experience· 7 roles

Automation Engineer · Oliver + More (Brand: H&M)Nov 2023 – Present · 3 yrs 1 mo

Built and automated content creation pipelines using After Effects, Google Sheets, and DataClay Templater for broadcast and in-store screens. Produced multi-market assets and supported global marketing production across social media and web platforms. Provided motion graphics and multimedia design services via freelancing platforms; delivered bespoke creatives including branding, social content, explainer video, and broadcast assets.

Pitch Deck Designer · TMF GroupNov 2023 – Nov 2024 · 1 yr 1 mo

Designed engaging PowerPoint presentations to simplify complex business concepts for global stakeholders. Developed a pitch deck library to support client engagement and business development. Collaborated with senior stakeholders to produce high-quality materials aligned to global value propositions. Worked across markets including Norway, Russia, Denmark, Ireland, and Sweden, and produced branded assets for pitches and stakeholder communications.

Senior Motion Graphic Designer · Oliver + More (Brand: Hennessy)Aug 2021 – Mar 2022 · 8 mos

Produced motion graphics, multimedia design, and campaign assets for Hennessy. Delivered custom creatives across branding, social media content, explainer videos, and broadcast promotions. Developed channel identities and content for Transit TV, airport TV, and related broadcast platforms while ensuring high-quality visual consistency across deliverables.

Freelance Motion Graphics & Multimedia Designer · Various clients & agenciesApr 2018 – Present · 8 yrs 8 mos
Senior Motion Graphics & Multimedia Designer · Provantage Media GroupAug 2013 – Feb 2018 · 4 yrs 7 mos
Motion Graphics Designer · Aquaonline / Wunderman / BasetwoApr 2008 – Jun 2008 · 3 mos
Digital Designer · HKLMJan 2004 – Mar 2008 · 4 yrs 3 mos

Education

B.A. Graphic Design (Honours) · North-West University (Potchefstroom)2000 – 2003
Web Design · North-West University (Potchefstroom)2002
Basic Photography · North-West University (Potchefstroom)1995 – 1999
Senior Certificate · Potchefstroom Gimnasium1995 – 1999

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