This Instagram post surpassed one million views in less than a week, earning a spot in the brand’s exclusive “Million View Club.”

This refresh focused on creating a high-energy, tech-oriented aesthetic that bridges the gap between traditional radio and modern digital culture.

3D Visual Identity: I designed a bespoke 3D typographic logo using yellow, circuit-inspired textures to reflect the show’s electronic and house music foundations.

Dynamic Artist Promotion: I developed a flexible template system for international guests, such as DJ Mike Márquez, ensuring consistent branding across multiple social media formats including stories and feed posts.

Cross-Continental Strategy: The creative direction successfully promotes the show’s international reach, synchronising broadcast times and details for audiences from Johannesburg to New York.

Multimedia Integration: By combining advanced motion design principles with high-end typography, the refresh provides a polished, professional look that reinforces 919fm’s status as a premium broadcaster.

Logo, artwork, and design explorations behind the brand

Project Overview: John Pridgen Brand Identity
The objective of this project was to develop a comprehensive visual ecosystem for John Pridgen, a DJ and producer hailing from San Antonio, Texas. Known for his signature sound across Jackin’ House, Deep House, and Funky House, the brand needed to reflect both the rhythmic energy of his music and a sophisticated, professional persona.

The Design Process
The project began with a deep dive into Logo Development, exploring early hand-drawn sketches and typographic variations. The goal was to create a mark that felt timeless yet energetic. The final design features a custom, high-detail filigree monogram and wordmark that balances ornate scrollwork with bold, legible letterforms.

Visual Language & Assets
The Primary Mark: A decorative “JP” monogram provided in a flat black-and-white format for maximum versatility.

3D Evolution: The brand was elevated through a Final 3D Version and a sleek “Black-on-Black” treatment, adding depth and a premium feel to digital assets.

Illustrated Portraits: To add a personal touch to promotional materials, I created custom illustrated portraits used for promotional artwork and social media.

Motion & Light: The identity expands into motion with an animated logo and a specialized neon tubing concept designed for studio installations and live event backdrops.

Brand Applications
The versatility of the identity is demonstrated through various touchpoints, including Merch Concepts for caps and T-shirts, as well as high-fidelity studio mock-ups that visualize the brand in a physical environment.