Diego Fernández-Maldonado

Senior Copywriter at TBWA Peru

Lead the creative development of mass communication campaigns and content for a mass-market brand, working across digital, social and mass media platforms; focused on strategic consistency, creative quality, message clarity and achievement of business objectives.

Instructor / Professor at Toulouse Lautrec

Instructor of specialized courses and workshops in digital communication and content, focusing on strategic thinking, creative conceptualization and campaign planning with emphasis on effective execution of content across digital platforms.

Social Communications Analyst at Lima Airport Partners

Member of the Corporate Communications team, responsible for institutional content across digital environments, with a strong focus on sustainability, environmental management and social responsibility; ensured strategic coherence and proper messaging for key audiences and stakeholders.

Senior Copywriter at McCann Lima

Responsible for creative development of mass communication campaigns and integrated advertising for a nationally recognized educational institution; ensured strategic consistency, conceptual clarity and alignment with brand objectives; led multi-disciplinary teams.

Senior Copywriter at Yolp anqui BBDO

Creative lead in developing mass communication campaigns and digital content across multiple Latin American markets; led creative and multi-disciplinary teams, coordinated with clients and internal teams, and presented campaigns to stakeholders.

Senior Copywriter at Belcorp

Created copy and led campaigns for Belcorp brands; developed messaging aligned with brand identity and tone of voice; collaborated with design and marketing teams to ensure cohesive execution.

Junior–Middle Copywriter at Wunderman Phantasia

Developed mass communication campaigns and digital content for a national education institution; contributed to brand platform development, messaging and cross-channel execution.

Graphic Designer at Primark

Developed graphic assets for mass communication campaigns across traditional media; ensured alignment with brand guidelines and campaign requirements.

Copywriter at Tribal 121

Supported development of editorial and marketing content for telecom campaigns across traditional and digital media; contributed to creative and production processes.

Socioal Communications Analyst at Lima Airport Partners

Member of the Corporate Communications team, responsible for the management and writing of institutional content across digital environments, with a strong focus on sustainability, environmental management and social responsibility. Ensures strategic coherence, information rigor and proper messaging for key audiences and stakeholders. Development of institutional content aligned with the organization’s strategic and reputational objectives. Ongoing coordination with technical areas and multidisciplinary teams to ensure message accuracy and consistency. End-to-end development of a documentary series (6 episodes) from concept to production, filming and editing, serving as a key institutional communication piece during terminal closure.

Communications Consultant at Ingenia LatAm

Creative and strategic consultant responsible for the design and execution of digital communication strategies for public and private organizations, with a focus on corporate, institutional and B2B communications. Led campaigns, brand platforms and digital content across multiple Latin American markets, aligning organizational, commercial and reputational objectives.

Senior Copywriter at Wunderman Phantasia

Creative leadership in the development of mass communications campaigns, commercial initiatives and digital content for automotive and financial sector brands. Led creative and multidisciplinary teams, with emphasis on strategic concepting and execution. Brand examples include Hyundai, LanD Rover, Volvo, Mini and related campaigns.

Junior-Middle Copywriter at Wunderman Phantasia

Responsible for the development of campaigns and digital content across digital, social and traditional media for FMCG and corporate brands; contributed to concept development and creative execution.