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Social Media Manager with 4+ years of experience building content strategy, creator partnerships, and community programs for a consumer beauty brand from the ground up. Hands-on creator who films, edits, and appears on camera in short-form video, with individual pieces reaching as high as 1.7M views. Currently pursuing a Master’s degree in Integrated Marketing Communication. Skilled in building high-performing TikTok/short-form content, growing creator affiliate programs, and nurturing large brand ambassador communities through data-informed recruitment campaigns, partnerships, and consistent content execution.…Social Media Manager with 4+ years of experience building content strategy, creator partnerships, and community programs for a consumer beauty brand from the ground up. Hands-on creator who films, edits, and appears on camera in short-form video, with individual pieces reaching as high as 1.7M views. Currently pursuing a Master’s degree in Integrated Marketing Communication. Skilled in building high-performing TikTok/short-form content, growing creator affiliate programs, and nurturing large brand ambassador communities through data-informed recruitment campaigns, partnerships, and consistent content execution.

Felecia Trenhaile

Social Media Manager, Community Manager, Content Strategist, +2

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Social Media Manager with 4+ years of experience building content strategy, creator partnerships, and community programs for a consumer beauty brand from the ground up. Hands-on creator who films, edits, and appears on camera in short-form video, with individual pieces reaching as high as 1.7M views. Currently pursuing a Master’s degree in Integrated Marketing Communication. Skilled in building high-performing TikTok/short-form content, growing creator affiliate programs, and nurturing large brand ambassador communities through data-informed recruitment campaigns, partnerships, and consistent content execution.…Social Media Manager with 4+ years of experience building content strategy, creator partnerships, and community programs for a consumer beauty brand from the ground up. Hands-on creator who films, edits, and appears on camera in short-form video, with individual pieces reaching as high as 1.7M views. Currently pursuing a Master’s degree in Integrated Marketing Communication. Skilled in building high-performing TikTok/short-form content, growing creator affiliate programs, and nurturing large brand ambassador communities through data-informed recruitment campaigns, partnerships, and consistent content execution.

Available to hire

Social Media Manager with 4+ years of experience building content strategy, creator partnerships, and community programs for a consumer beauty brand from the ground up. Hands-on creator who films, edits, and appears on camera in short-form video, with individual pieces reaching as high as 1.7M views.

Currently pursuing a Master’s degree in Integrated Marketing Communication. Skilled in building high-performing TikTok/short-form content, growing creator affiliate programs, and nurturing large brand ambassador communities through data-informed recruitment campaigns, partnerships, and consistent content execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media and Logistics Manager at How to be a Redhead

May 1, 2022 - Present

Grew the brand’s primary TikTok presence from 45K to nearly 93K followers through content strategy, trend adoption, and consistent publishing. Concepted, filmed, edited, and published short-form videos across TikTok, Instagram, Facebook, and Pinterest, generating up to 1.7M views on individual pieces. Built and managed a tiered creator affiliate/influencer program with 50+ active creators, including sourcing, outreach, rate negotiation, and performance tracking. Developed a 7,000+ member brand ambassador community over two years, including recruitment campaigns driving spikes of 1,800+ applications from a single push. Wrote, edited, and published long-form articles on WordPress and collaborated with company cofounders to maintain authentic messaging. Increased posting cadence to 3x daily, trained day-to-day team operations, and coordinated product launches, inventory, and events including a pop-up for 1,000+ attendees.

Human Capital Intern at Charles Aris Executive Search

December 1, 2021 - April 1, 2022

Served as the first intern on the Human Resources team, working directly with interview processes and training support.