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I'm Fola Williams, a senior marketing strategy leader with 20+ years of experience guiding integrated campaigns, brand building, and customer experiences for global brands, startups and scale-ups. I build cross-functional teams across branding, performance, content, media, PR, CRM, commerce, in-store, experiential and service design to deliver end-to-end journeys that connect with people. I also advise startups and incubators on go-to-market strategy, growth, and CX innovation. I've led regional and global transformation programs at Publicis Groupe, championed innovation in media and CX, co-founded Büro, and teach integrated communications planning at ISCOM Paris. I'm fluent in French and English and based in Aubervilliers, France.…I'm Fola Williams, a senior marketing strategy leader with 20+ years of experience guiding integrated campaigns, brand building, and customer experiences for global brands, startups and scale-ups. I build cross-functional teams across branding, performance, content, media, PR, CRM, commerce, in-store, experiential and service design to deliver end-to-end journeys that connect with people. I also advise startups and incubators on go-to-market strategy, growth, and CX innovation. I've led regional and global transformation programs at Publicis Groupe, championed innovation in media and CX, co-founded Büro, and teach integrated communications planning at ISCOM Paris. I'm fluent in French and English and based in Aubervilliers, France.

Fola Williams

Marketing Strategist, Brand Strategist, Growth Marketer, +6

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I'm Fola Williams, a senior marketing strategy leader with 20+ years of experience guiding integrated campaigns, brand building, and customer experiences for global brands, startups and scale-ups. I build cross-functional teams across branding, performance, content, media, PR, CRM, commerce, in-store, experiential and service design to deliver end-to-end journeys that connect with people. I also advise startups and incubators on go-to-market strategy, growth, and CX innovation. I've led regional and global transformation programs at Publicis Groupe, championed innovation in media and CX, co-founded Büro, and teach integrated communications planning at ISCOM Paris. I'm fluent in French and English and based in Aubervilliers, France.…I'm Fola Williams, a senior marketing strategy leader with 20+ years of experience guiding integrated campaigns, brand building, and customer experiences for global brands, startups and scale-ups. I build cross-functional teams across branding, performance, content, media, PR, CRM, commerce, in-store, experiential and service design to deliver end-to-end journeys that connect with people. I also advise startups and incubators on go-to-market strategy, growth, and CX innovation. I've led regional and global transformation programs at Publicis Groupe, championed innovation in media and CX, co-founded Büro, and teach integrated communications planning at ISCOM Paris. I'm fluent in French and English and based in Aubervilliers, France.

Available to hire

I’m Fola Williams, a senior marketing strategy leader with 20+ years of experience guiding integrated campaigns, brand building, and customer experiences for global brands, startups and scale-ups. I build cross-functional teams across branding, performance, content, media, PR, CRM, commerce, in-store, experiential and service design to deliver end-to-end journeys that connect with people.

I also advise startups and incubators on go-to-market strategy, growth, and CX innovation. I’ve led regional and global transformation programs at Publicis Groupe, championed innovation in media and CX, co-founded Büro, and teach integrated communications planning at ISCOM Paris. I’m fluent in French and English and based in Aubervilliers, France.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Freelance Strategist: Marketing, Brand, Comms, Media, CX, Innovation at Self-employed (Freelance)

January 1, 2025 - Present

Independent strategic consultant delivering marketing, brand, communications, media planning, customer experience (CX) and innovation projects for clients and startups, aligning business goals with integrated marketing plans.

Chief Strategy Officer, Central & Eastern Europe at Publicis Groupe

January 1, 2025 - January 1, 2025

Led the management, integration, coordination and implementation of strategic planning, content, media, commerce, CRM, PR, innovation, research, analytics & capability teams across 27 countries to form one regional, unified marketing transformation platform.

Freelance Strategist: Marketing, Brand, Comms, Media, CX, Innovation at Freelance

January 1, 2025 - November 26, 2025

Provided end-to-end marketing strategy, branding, communications, media planning, CX initiatives and innovation consulting for diverse clients, coordinating cross-functional teams across global markets.

Chief Strategy Officer at Publicis Groupe (Central & Eastern Europe)

January 1, 2023 - January 1, 2025

Led the management, integration and implementation of strategic planning, content, media, commerce, CRM, PR, innovation, research, analytics & capability teams across 27 countries to form one regional, unified marketing transformation platform.

Chief Strategy Officer, Central & Eastern Europe at Publicis Groupe

January 1, 2023 - December 31, 2025

Led a regional strategic planning platform, coordinating planning, content, media, CRM, PR, innovation, research, analytics and capability teams across 27 countries to drive transformation into a unified marketing platform.

Chief Strategy Officer at Wavemaker France

January 1, 2023 - January 1, 2023

Built and managed a new integrated media strategy, insights and analytics unit of strategic planners, researchers, data analysts and data scientists. Led media strategy for global integrated pitches for WPP, including wins for AXA, Citroën, Total and Kingfisher; Global media strategy lead for Citroën; led WPP France innovation projects.

Chief Strategy Officer at Wavemaker France

January 1, 2017 - December 31, 2023

Built and managed a new integrated media strategy, insights and analytics unit; led global integrated comms pitches for WPP, including AXA, Citroën, Total and Kingfisher; served as global media strategy lead for Citroën; led innovation projects for the agency.

Co-founder & Chief Marketing Officer at BÜRO

January 1, 2017 - January 1, 2017

Led all marketing activities, managed service design, UX strategy & CX teams; developed an innovation framework leveraging insights from popular culture, technology and the customer journey; key clients JCDecaux Innovate, The Guardian & Warner Brothers Music.

Marketing & CX Consultant at Freelance

January 1, 2017 - January 1, 2017

Led marketing & CX consultancy for brand marketing teams, comms agencies, startups, scale-ups and VC-backed ventures; delivered projects for Publicis Conseil, McCann Paris, 909c, CGA, Mindshare, Malsherbe Design, Wunderman, McGarry Bowen Luxury, Naegi, Naeya.

Co-Founder & Chief Marketing Officer at Büro

January 1, 2013 - January 1, 2017

Led all marketing activities. Managed service design, user experience strategy & CX teams. Developed an innovation framework that focused on leveraging insights from popular-culture, technology and the customer experience journey. Key clients included JCDecaux Innovate, The Guardian & Warner Brothers Music.

Co-Founder & Chief Marketing Officer at BÜRO | CX Innovation Consultancy

January 1, 2013 - December 31, 2017

Led all marketing activities; managed service design, UX strategy and CX teams; developed an innovation framework leveraging insights from popular culture, technology and the customer journey.

Marketing & CX Consultant at Freelance

January 1, 2013 - December 31, 2017

Delivered marketing and CX consultancy for brand marketing teams, communications agencies, startups and VC-backed ventures; supported digital transformation, customer experience design and go-to-market strategies.

Innovation Director at GAD/M&C Saatchi

January 1, 2013 - January 1, 2013

Designed, launched and managed an innovation unit of strategists, developers, CX/UX designers and marcomms experts to monetize an innovation offer; led delivery of innovation projects.

Innovation Director at GAD/M&C Saatchi

January 1, 2011 - January 1, 2013

Designed, launched and managed an innovation unit of business strategists, developers, CX/UX designers, marcomms experts to monetize an innovation offer. Led delivery of innovation projects for clients including Orange, Havana Club, Heineken, Yves Rocher & La Banque Postale.

Innovation Director at GAD/M&C Saatchi | Integrated Comms Agency

January 1, 2011 - December 31, 2013

Designed, launched and managed an innovation unit of business strategists, developers, CX/UX designers and marcomms experts to monetize an innovation offer; delivered innovation projects across multiple clients such as Orange, Havana Club, Heineken, Yves Rocher & La Banque Postale.

European Strategy Director at Digitas France

January 1, 2011 - January 1, 2011

Led European digital team & strategy for Nissan Europe: brand/performance marketing, brand site, content marketing, social media and in-store digital marketing; piloted the first European social media strategy framework for Nissan Europe.

European Strategy Director at Digitas France

January 1, 2009 - December 31, 2011

Led the European digital team & strategy for Nissan Europe: brand/performance marketing, brand site, content marketing, social media; piloted the first European social media strategy framework for Nissan Europe.

Head of Comms Strategy, Europe at ACT/CARAT

January 1, 2009 - January 1, 2009

Launched and deployed a new integrated, comms planning strategic framework in over 20 markets across Europe for General Motors.

Head of Comms Strategy, Europe at Act/CARAT

January 1, 2007 - January 1, 2009

Launched and deployed new integrated, comms planning strategic framework in over 20 markets across Europe for General Motors.

Head of Comms Strategy, Europe at ACT/CARAT | Carat

January 1, 2007 - December 31, 2009

Launched and deployed a new integrated communications planning framework in over 20 markets across Europe for General Motors; key clients included Saab, Hummer, Cadillac, Opel and Chevrolet.

Senior Strategist, Europe at NAKED

January 1, 2007 - January 1, 2007

Key clients included Sony TV & Home Entertainment Europe, Sony Bravia & Gap Europe.

Senior Strategist, Europe at Naked

January 1, 2005 - January 1, 2007

Senior Strategist, Europe, Comms Planning Agency; key clients included Sony TV & Home Entertainment Europe, Sony Bravia & Gap Europe.

Senior Strategist, Europe at NAKED | Comms Planning Agency

January 1, 2005 - December 31, 2007

Strategist for European accounts including Sony TV & Home Entertainment Europe, Sony Bravia & Gap Europe; developed planning and communication strategies.