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I offer a unique combination of creative and design thinking, balancing aesthetic appeal with commercial objectives to deliver cost-effective digital solutions for stakeholders. With over 15 years of experience spanning telecommunications, fintech, SaaS, and agency environments, I am a self-motivated and results-oriented professional passionate about product strategy, UI/UX execution, and leading cross-functional design teams. My expertise includes product and UX strategy, design system creation and governance, stakeholder communication, and coaching. I take pride in executing user-centered design thinking, wireframing, prototyping, usability testing, and mentoring design operations while collaborating closely with technical and executive teams to align designs with business goals.…I offer a unique combination of creative and design thinking, balancing aesthetic appeal with commercial objectives to deliver cost-effective digital solutions for stakeholders. With over 15 years of experience spanning telecommunications, fintech, SaaS, and agency environments, I am a self-motivated and results-oriented professional passionate about product strategy, UI/UX execution, and leading cross-functional design teams. My expertise includes product and UX strategy, design system creation and governance, stakeholder communication, and coaching. I take pride in executing user-centered design thinking, wireframing, prototyping, usability testing, and mentoring design operations while collaborating closely with technical and executive teams to align designs with business goals.

Ling Liang

Web Designer, Art Director, UX Designer, +3

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I offer a unique combination of creative and design thinking, balancing aesthetic appeal with commercial objectives to deliver cost-effective digital solutions for stakeholders. With over 15 years of experience spanning telecommunications, fintech, SaaS, and agency environments, I am a self-motivated and results-oriented professional passionate about product strategy, UI/UX execution, and leading cross-functional design teams. My expertise includes product and UX strategy, design system creation and governance, stakeholder communication, and coaching. I take pride in executing user-centered design thinking, wireframing, prototyping, usability testing, and mentoring design operations while collaborating closely with technical and executive teams to align designs with business goals.…I offer a unique combination of creative and design thinking, balancing aesthetic appeal with commercial objectives to deliver cost-effective digital solutions for stakeholders. With over 15 years of experience spanning telecommunications, fintech, SaaS, and agency environments, I am a self-motivated and results-oriented professional passionate about product strategy, UI/UX execution, and leading cross-functional design teams. My expertise includes product and UX strategy, design system creation and governance, stakeholder communication, and coaching. I take pride in executing user-centered design thinking, wireframing, prototyping, usability testing, and mentoring design operations while collaborating closely with technical and executive teams to align designs with business goals.

Available to hire

I offer a unique combination of creative and design thinking, balancing aesthetic appeal with commercial objectives to deliver cost-effective digital solutions for stakeholders. With over 15 years of experience spanning telecommunications, fintech, SaaS, and agency environments, I am a self-motivated and results-oriented professional passionate about product strategy, UI/UX execution, and leading cross-functional design teams.

My expertise includes product and UX strategy, design system creation and governance, stakeholder communication, and coaching. I take pride in executing user-centered design thinking, wireframing, prototyping, usability testing, and mentoring design operations while collaborating closely with technical and executive teams to align designs with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior UI/UX Designer (Lead Designer) at Talentmesh

February 1, 2021 - Present

Led the design of Talentmesh’s first full-featured Applicant Tracking System (ATS), enabling recruiters to manage hiring in a unified platform. Conducted qualitative and quantitative research to uncover user needs and pain points and translated product data into actionable UX/UI designs. Created wireframes, user flows, and high-fidelity interactive prototypes using Figma. Maintained a scalable modular design system and ensured pixel-perfect handoffs with detailed specifications. Collaborated with co-founders and tech teams, participated actively in agile sprint planning and design reviews. Delivered a self-serve Career Page Builder and automated PDF candidate reports to improve recruitment workflows.

Senior UI/UX designer (Lead designer) at Talentmesh

February 1, 2021 - Present

Led design initiatives in HR tech recruitment, conducting user research and product data analysis to make informed UX/UI decisions. Designed wireframes, user flows, and high-fidelity interactive prototypes using Figma. Collaborated with co-founders and the tech team to align designs with business objectives, presenting and iterating on design concepts according to stakeholder feedback. Built a scalable design system with modular UI components, emphasizing visual hierarchy, typography, and responsive grids. Delivered pixel-perfect handoffs with detailed documentation. Actively participated in agile sprint planning and design reviews. Major achievements include designing Talentmesh’s first full-featured ATS platform, visualizing psychometric test data, creating a self-serve Career Page Builder, and implementing automated PDF candidate reports.

UI/UX Designer at Brayleino Splash

October 31, 2020 - August 12, 2025

Led UI/UX designs for websites and mobile apps across multiple client accounts including Bacha, BW Group, Epic Gas, and NTUC Income. Developed wireframes, prototypes, and high-fidelity mockups delivering user-centric, visually intuitive experiences. Provided creative direction and brand consistency, managed project timelines, budgets, and resources, and worked closely with clients to provide innovative solutions. Directed video and photography production aligning them with brand and marketing goals. Mentored design teams ensuring quality and timely project delivery.

UI/UX Designer at Brayleino Splash

October 31, 2020 - July 30, 2025

Led UI/UX design for websites and mobile apps across multiple client accounts, developing wireframes, prototypes, and high-fidelity mockups. Provided creative direction to designers and illustrators, maintaining brand consistency and user-centric designs. Managed timelines, budgets, and resources efficiently. Collaborated closely with clients to understand needs and present solutions. Major achievements include securing key accounts such as Bacha, BW Group, Epic Gas, and NTUC Income, directing end-to-end video and photography productions, and leading a multidisciplinary design team with creative mentorship.

Senior Art Director at Fjord

April 30, 2019 - August 12, 2025

Directed creative strategy and execution across digital platforms, overseeing cross-functional teams including designers, copywriters, illustrators, and vendors. Developed brand storytelling through typography and art direction, maintained creative quality and project governance. Streamlined design operations to enhance team efficiency and project outcomes, while inspiring and mentoring creative teams to align projects with business goals.

Senior Art Director at Fjord

April 30, 2019 - July 30, 2025

Directed creative strategy and execution across digital platforms, leading cross-functional teams including designers, copywriters, illustrators, and vendors. Developed brand storytelling elements through typography, art direction, and storyboarding. Oversaw project governance to ensure timeliness and quality, while streamlining design operations for efficiency and impact. Major accomplishments include maintaining cohesive brand and project creative vision, providing guidance and mentorship to creative teams, and aligning projects with business goals.

Senior Art Director at Madmen Studios (formerly Blackonblack)

April 30, 2015 - August 12, 2025

Co-developed campaign ideas across social, digital, film, and PR channels. Directed visual design, art direction, and production for large-scale campaigns including a major rebranding for Super Group supporting its acquisition. Led storyboarding and on-set production for national TV commercials. Played key roles in business wins through visual strategy and client pitching. Created a viral video generating 1.3 million views, and mentored creative teams.

Senior Art Director at Madmen Studios (formerly Blackonblack)

April 30, 2015 - July 30, 2025

Co-developed campaign ideas across social, digital, film, and PR channels. Directed visual design, art direction, and production for large-scale campaigns, elevating design aesthetics and brand voice consistency. Mentored creative teams and collaborated with cross-functional departments. Key achievements include leading the 2013 rebranding of Super Group, directing storyboarding and production for a national TV commercial, contributing to high-profile client pitches, and creating a viral video with 1.3 million views.

Art Director at Bates Asia

April 30, 2012 - August 12, 2025

Led digital-first campaigns for notable clients such as Disney and Singapore Polytechnic. Created interactive experiences including Facebook apps and microsites, optimizing user engagement on social and mobile platforms. Collaborated with creative and developer teams, and directed visual production across education, FMCG, and entertainment sectors.

Art Director at BatesAsia

April 30, 2012 - July 30, 2025

Led digital-first campaigns including web, social, and experiential projects. Created interactive experiences to boost user engagement, designing Facebook apps, microsites, and early mobile-optimized content. Collaborated with creative and development teams to deliver on-brand visuals and directed visual production for clients in education, FMCG, and entertainment sectors. Major achievements include leading initiatives for clients such as Disney and Singapore Polytechnic, revamping websites to improve engagement, and developing social gaming Facebook apps.

Graphic Designer at Creative Juice / KL

November 30, 2010 - August 12, 2025

Designed engaging visual communications aligned with brand strategies. Supported creative direction through layout, typography, and visuals. Created storyboards for television commercials.

Art Director at Grid Advertising

November 30, 2010 - August 12, 2025

Conceptualized and delivered branding and marketing assets across digital and print media. Directed storytelling using visual design and typography while collaborating with external vendors to uphold brand standards and visual quality.

Art Director at Toffee & Devs

November 30, 2010 - August 12, 2025

Developed creative concepts and cross-channel visual strategies including digital, print, and motion projects. Liaised directly with clients and project teams to deliver impactful designs supporting marketing objectives.

Graphic Designer at Creative Juice/ KL

November 30, 2010 - July 30, 2025

Designed engaging visual communications aligned with brand strategies and supported creative direction with layout, typography, and visuals. Created storyboards for TV commercials.

Art Director at Grid Advertising

November 30, 2010 - July 30, 2025

Conceptualized and executed branding and marketing assets for digital and print media. Directed storytelling through visual design and typography, ensuring brand standards and quality through collaboration with external vendors.

Art Director at Toffee & Devs

November 30, 2010 - July 30, 2025

Developed creative concepts and cross-channel visual strategies encompassing digital, print, and motion. Worked closely with clients and project teams to deliver high-impact designs.