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Marketing leader with 20+ years of experience in digital marketing, email marketing strategy, and marketing automation. Proven success driving measurable results through lead generation, pipeline acceleration, and performance reporting across corporate, nonprofit, and government audiences. Founder of Catherine Fonk Freelance Marketing/ Fractional CMO delivering end-to-end digital and email marketing strategy, content and collateral development, and campaign automation. Skilled in compliance-first permission-based marketing, cross-functional collaboration, vendor/agency management, and analytics to optimize ROI, engagement, and effectiveness.…Marketing leader with 20+ years of experience in digital marketing, email marketing strategy, and marketing automation. Proven success driving measurable results through lead generation, pipeline acceleration, and performance reporting across corporate, nonprofit, and government audiences. Founder of Catherine Fonk Freelance Marketing/ Fractional CMO delivering end-to-end digital and email marketing strategy, content and collateral development, and campaign automation. Skilled in compliance-first permission-based marketing, cross-functional collaboration, vendor/agency management, and analytics to optimize ROI, engagement, and effectiveness.

Catherine Fonk

Digital Marketer, Fractional CMO, Marketing Automation Specialist, +2

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Marketing leader with 20+ years of experience in digital marketing, email marketing strategy, and marketing automation. Proven success driving measurable results through lead generation, pipeline acceleration, and performance reporting across corporate, nonprofit, and government audiences. Founder of Catherine Fonk Freelance Marketing/ Fractional CMO delivering end-to-end digital and email marketing strategy, content and collateral development, and campaign automation. Skilled in compliance-first permission-based marketing, cross-functional collaboration, vendor/agency management, and analytics to optimize ROI, engagement, and effectiveness.…Marketing leader with 20+ years of experience in digital marketing, email marketing strategy, and marketing automation. Proven success driving measurable results through lead generation, pipeline acceleration, and performance reporting across corporate, nonprofit, and government audiences. Founder of Catherine Fonk Freelance Marketing/ Fractional CMO delivering end-to-end digital and email marketing strategy, content and collateral development, and campaign automation. Skilled in compliance-first permission-based marketing, cross-functional collaboration, vendor/agency management, and analytics to optimize ROI, engagement, and effectiveness.

Available to hire

Marketing leader with 20+ years of experience in digital marketing, email marketing strategy, and marketing automation. Proven success driving measurable results through lead generation, pipeline acceleration, and performance reporting across corporate, nonprofit, and government audiences.

Founder of Catherine Fonk Freelance Marketing/ Fractional CMO delivering end-to-end digital and email marketing strategy, content and collateral development, and campaign automation. Skilled in compliance-first permission-based marketing, cross-functional collaboration, vendor/agency management, and analytics to optimize ROI, engagement, and effectiveness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Founder, Freelance Marketing / Fractional CMO at Catherine Fonk Freelance Marketing

January 1, 2015 - Present

Delivered digital and email marketing strategies for corporate, nonprofit, and government organizations. Created and optimized marketing collateral including decks, one-pagers, presentations, newsletters, and blogs. Managed global campaigns with multi-country localization and policy/legal compliance. Collaborated with product, policy/legal, and sales teams to align messaging and ensure execution. Implemented workflows and automation to increase lead generation and client retention; tracked and reported performance metrics to measure ROI, engagement, and campaign effectiveness.

Senior Digital Marketing Strategist at DirectConnection Group

November 1, 2002 - August 1, 2015

Led multi-channel digital campaigns for a national trade association representing 700+ companies across the U.S. and Canada. Directed cross-platform marketing strategies integrating digital, direct mail, and social media. Partnered with executives and IT to develop data-driven workflows, testing systems, and analytics reporting. Ensured compliance with national/state data privacy and permission-based marketing regulations; represented the company at conferences and industry events to elevate brand visibility.

Senior Digital Marketing Strategist at DirectConnect Group

November 1, 2002 - August 1, 2015

Led multi-channel digital campaigns for a national trade association representing 700+ companies across the U.S. and Canada. Directed cross-platform strategies integrating digital, direct mail, and social media. Partnered with executives and IT to develop data-driven workflows, testing systems, and analytics reporting, while ensuring compliance with national/state data privacy and permission-based marketing regulations. Represented the company at national conferences and industry events to increase brand visibility.

Business Development, Data Processing Sciences (CRM & lead nurturing; outside sales enablement)

August 1, 2001 - November 1, 2002

Implemented CRM strategies to identify, qualify, and nurture leads, strengthening the pipeline and accelerating revenue growth. Expanded company sales and market presence by leveraging insights to enhance brand visibility. Enabled improved lead management and sales effectiveness.

Business Development, Data Processing Sciences Implemented CRM strategies to identify, qualify, and nurture leads at Expande[d] company (name not specified)

August 1, 2001 - November 1, 2002

Implemented CRM strategies to identify, qualify, and nurture leads, equipping the outside sales team with a stronger pipeline and accelerating revenue growth. Expanded company sales and market presence by leveraging insights into sales and enhancing overall brand visibility.

Founder & Freelance Marketing Consultant / Fractional CMO at Catherine Fonk

January 1, 2001 - Present

Delivered digital and email marketing strategies for corporate, non-profit, and government organizations. Created and optimized marketing collateral including decks, one-pagers, presentations, newsletters, and blogs. Managed global campaigns with multi-country localization and compliance with policy/legal requirements. Collaborated cross-functionally (product, policy/legal, and sales) to align messaging and ensure execution, and implemented workflows/automation to increase lead generation and client retention. Tracked and reported performance metrics to measure ROI, engagement, and campaign effectiveness.