Hi, I’m Mohammed Foysol, a graphic designer based in Dhaka, Bangladesh. I’ve spent the last 12 years helping brands craft strong visual identities across digital and print, from logos and brochures to websites and social media assets.
I mentor aspiring designers and run design trainings since 2014, with 2800+ students and involvement in government projects like BBB, SEIP, World Vision, CARE Bangladesh, HerPower, and Imagin.
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This project involved the creation of a comprehensive brand guideline document for Beautice, a beauty brand rooted in self-love, authenticity, and unapologetic self-expression. The guidelines were designed to establish a cohesive visual identity and ensure consistency across all brand touchpoints, from digital platforms to physical merchandise.
Objectives
• Define Beautice’s brand strategy (vision, mission, values, and tone of voice).
• Develop a visual identity system that reflects elegance, nature, and radiance.
• Provide clear rules for logo usage, typography, and color palette.
• Create adaptable brand applications for stationery, merchandise, social media, and signage.
• Deliver a professional, easy-to-follow document that empowers the client’s team to maintain brand consistency.
Key Deliverables
• Brand Strategy: Articulated “Who We Are,” vision, mission, values, and tone of voice.
• Logo System: Explained logo meaning, structure, exclusion zones, scaling, and approved backgrounds.
• Color Palette: Defined official colors (Velvet Plum, Blush Coral, Midnight Black, Smoke Grey, Soft Petal) with HEX, RGB, and Pantone references.
• Typography: Established Reina Neue as the primary typeface and Poppins as the secondary typeface.
• Applications: Designed templates for business cards, ID cards, letterheads, envelopes, apparel, merchandise, social media posts, posters, and signage.
• Digital Assets: Created app icon and web interface guidelines to ensure seamless digital branding.
Impact
The Beautice Brand Guidelines provide a strategic foundation and creative toolkit for the client’s marketing, design, and communication teams. By codifying the brand’s identity, the document ensures that Beautice’s message of confidence, elegance, and self-love is consistently expressed across all platforms and customer experiences.
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