Frederic Carpenter is a creative director who turns commercial strategy into category-disrupting packaging and brand systems across retail and e-commerce. He challenges shelf conventions, accelerates brand launches, and re-energizes legacy portfolios with bold, instinct-driven ideas that convert. Known for building seamless brand flow—from boardroom narrative to shelf impact—he bridges brand, structure, and shopper behavior to create packaging that performs. He leads collaborations across disciplines, delivers award-winning design with sustainable solutions, and brings hands-on production expertise and measurable cost impact.…

Frederic Carpenter

Frederic Carpenter is a creative director who turns commercial strategy into category-disrupting packaging and brand systems across retail and e-commerce. He challenges shelf conventions, accelerates brand launches, and re-energizes legacy portfolios with bold, instinct-driven ideas that convert. Known for building seamless brand flow—from boardroom narrative to shelf impact—he bridges brand, structure, and shopper behavior to create packaging that performs. He leads collaborations across disciplines, delivers award-winning design with sustainable solutions, and brings hands-on production expertise and measurable cost impact.…

Available to hire

Frederic Carpenter is a creative director who turns commercial strategy into category-disrupting packaging and brand systems across retail and e-commerce. He challenges shelf conventions, accelerates brand launches, and re-energizes legacy portfolios with bold, instinct-driven ideas that convert.

Known for building seamless brand flow—from boardroom narrative to shelf impact—he bridges brand, structure, and shopper behavior to create packaging that performs. He leads collaborations across disciplines, delivers award-winning design with sustainable solutions, and brings hands-on production expertise and measurable cost impact.

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Language

English
Fluent

Work Experience

Creative Director - Packaging at FREDERIC CARPENTER CPG
March 1, 2018 - March 1, 2026
Creative director focused on category-disrupting packaging and brand systems across retail and e-commerce. Repositioned Focus Factor from legacy supplement to high-velocity retail brand across Costco, Walmart, and Walgreens. Built scalable packaging systems and workflows to improve speed, consistency, and cost efficiency. Designed disruptive in-store displays that elevated perceived value and increased conversion in FMCG environments. Equipped global sales teams with brand-forward 3D visualization tools to accelerate sell-in and storytelling.
Creative Director - Packaging at FREDERIC CARPENTER (Freelance/Independent, implied by personal brand and CPG work)
March 1, 2018 - March 1, 2026
Develops category-disrupting packaging and brand systems across retail and e-commerce for Health & Wellness, Food & Beverage, and Personal Care. Repositions legacy products into high-velocity retail brands, builds scalable packaging workflows, and designs in-store displays to elevate perceived value and drive conversion. Creates brand-forward 3D visualization tools that accelerate global sales storytelling and sell-in. Focused on turning strategy into shelf impact with measurable cost and sustainability outcomes.
Creative Director at Theory House
August 1, 2016 - May 1, 2017
Led end-to-end creative for Pepsi Super Bowl 2017 Halftime VIP program, including design, integrated campaign work, and retail activation. Drove retail disruption for Google Android smartwatch at Best Buy, contributing to a 14% sales lift. Embedded brand strategy into retail programs and won new business through concept-driven pitches. Launched a new battery power tool brand for Lowe’s Canada, delivering a full ecosystem from identity and packaging to campaign.
Creative Director at Performix
December 1, 2013 - August 1, 2016
Directed multi-channel design across packaging, industrial design, POP, video, mobile, and experiential. Helped drive record new product growth through standout design and retail presence at GNC, Vitamin Shoppe, and Costco. Led cross-functional teams to engineer complex container solutions while navigating advanced decoration and manufacturing constraints.
Senior Packaging Designer at Colgate-Palmolive
March 1, 2007 - December 31, 2012
Set design direction for global sub-brands, supporting alignment across senior leadership and cross-market execution. Led global packaging design for innovation pipelines and the EU relaunch of a kids’ portfolio. Contributed key creative to Optic White packaging as part of a rapid-development team focused on speed to market.

Education

BFA, Communication Design at Parsons School of Design
September 8, 1980 - July 9, 1984

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Healthcare, Manufacturing, Wholesale & Distribution, Other
    Thinkfuel Nootropics
    I created this dynamic brand and packaging system for Focus Factor. The concept was to launch a new line of targeted nootropics to an audience that identifies form factor with efficacy.…
    Focus Factor Energy RTD
    I was the Creative Director and principal designer for the Focus Factor Focus + Energy RTD line for the US and Canada. Targeted as a main Costco offering.…
    One Body Personal Care Line
    One Body was a brand and packaging design that was both Creative Director and lead designer. I was responsible for the overall look as well as the industrial design components of the line.…