Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m an SEO and editorial writer specialising in luxury fashion, beauty, and lifestyle. I create content that blends data-driven strategy with storytelling, from long-form brand dives and seasonal guides to evergreen SEO pieces that convert. I’ve worked across Frasers Group fascias including House of Fraser and FLANNELS, mastering distinct tones of voice while aligning editorial vision and SEO objectives.…I’m an SEO and editorial writer specialising in luxury fashion, beauty, and lifestyle. I create content that blends data-driven strategy with storytelling, from long-form brand dives and seasonal guides to evergreen SEO pieces that convert. I’ve worked across Frasers Group fascias including House of Fraser and FLANNELS, mastering distinct tones of voice while aligning editorial vision and SEO objectives.

Fajar Rajah





I’m an SEO and editorial writer specialising in luxury fashion, beauty, and lifestyle. I create content that blends data-driven strategy with storytelling, from long-form brand dives and seasonal guides to evergreen SEO pieces that convert. I’ve worked across Frasers Group fascias including House of Fraser and FLANNELS, mastering distinct tones of voice while aligning editorial vision and SEO objectives.…I’m an SEO and editorial writer specialising in luxury fashion, beauty, and lifestyle. I create content that blends data-driven strategy with storytelling, from long-form brand dives and seasonal guides to evergreen SEO pieces that convert. I’ve worked across Frasers Group fascias including House of Fraser and FLANNELS, mastering distinct tones of voice while aligning editorial vision and SEO objectives.

Available to hire

I’m an SEO and editorial writer specialising in luxury fashion, beauty, and lifestyle. I create content that blends data-driven strategy with storytelling, from long-form brand dives and seasonal guides to evergreen SEO pieces that convert. I’ve worked across Frasers Group fascias including House of Fraser and FLANNELS, mastering distinct tones of voice while aligning editorial vision and SEO objectives.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

SEO Content Writer at Frasers Group PLC

January 1, 2024 - Present

Create high-performing, search-optimised content across multiple premium fashion and beauty fascias, including House of Fraser and Flannels. Plan, write, and optimise long-form editorial and product-focused articles that align with seasonal campaigns and SEO goals. Integrate AI-assisted research and workflow tools to improve efficiency, enhance content ideation, and support keyword and trend analysis across projects. Manage and edit content produced by other writers, ensuring consistency with brand tone, SEO best practice, and editorial standards. Develop and maintain multi-site content calendars, coordinating with wider teams to align priorities across SEO, brand, and trade. Use SEO tools such as Ahrefs, Google Search Console, SEMrush, Botify, and Pi Datametrics to conduct keyword research, track performance, and identify optimisation opportunities. Support technical SEO initiatives, including broken link reviews, and metadata updates. Build and publish blog content using Amplience CM