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I’m Francesca Piano, a Creative Art Director with a strong background in digital and 360° integrated campaigns. I lead cross-functional creative teams from concept to final execution across digital, social, and print, and I’m especially driven by bold ideas that stand out in competitive pitches. I’ve directed photo and video productions with photographers and multidisciplinary partners, ensuring visual consistency and creative excellence from briefing through delivery. I’m also currently helping the agency develop and test new AI tools to enhance creative workflows, combining strong design fundamentals with emerging technology.…I’m Francesca Piano, a Creative Art Director with a strong background in digital and 360° integrated campaigns. I lead cross-functional creative teams from concept to final execution across digital, social, and print, and I’m especially driven by bold ideas that stand out in competitive pitches. I’ve directed photo and video productions with photographers and multidisciplinary partners, ensuring visual consistency and creative excellence from briefing through delivery. I’m also currently helping the agency develop and test new AI tools to enhance creative workflows, combining strong design fundamentals with emerging technology.

Francesca Piano

Art Director, Creative Director, Graphic Designer, +2

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I’m Francesca Piano, a Creative Art Director with a strong background in digital and 360° integrated campaigns. I lead cross-functional creative teams from concept to final execution across digital, social, and print, and I’m especially driven by bold ideas that stand out in competitive pitches. I’ve directed photo and video productions with photographers and multidisciplinary partners, ensuring visual consistency and creative excellence from briefing through delivery. I’m also currently helping the agency develop and test new AI tools to enhance creative workflows, combining strong design fundamentals with emerging technology.…I’m Francesca Piano, a Creative Art Director with a strong background in digital and 360° integrated campaigns. I lead cross-functional creative teams from concept to final execution across digital, social, and print, and I’m especially driven by bold ideas that stand out in competitive pitches. I’ve directed photo and video productions with photographers and multidisciplinary partners, ensuring visual consistency and creative excellence from briefing through delivery. I’m also currently helping the agency develop and test new AI tools to enhance creative workflows, combining strong design fundamentals with emerging technology.

Available to hire

I’m Francesca Piano, a Creative Art Director with a strong background in digital and 360° integrated campaigns. I lead cross-functional creative teams from concept to final execution across digital, social, and print, and I’m especially driven by bold ideas that stand out in competitive pitches.

I’ve directed photo and video productions with photographers and multidisciplinary partners, ensuring visual consistency and creative excellence from briefing through delivery. I’m also currently helping the agency develop and test new AI tools to enhance creative workflows, combining strong design fundamentals with emerging technology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

Italian

Fluent

English

Advanced

French

Intermediate

Work Experience

Camera Assistant & Video Editor at SGI - Società Generale dell'Immagine

January 1, 2023 - December 31, 2023

Supported video productions on set and in post-production for editorial and broadcast clients. Edited and post-produced video content, often on-site for National News channels. Produced fast-turnaround edits and motion graphics with Adobe Premiere and After Effects under tight deadlines.

Independent Ideas Art Director at Independent Ideas

January 1, 2023 - Present

Led concept development and art direction for integrated communication campaigns in the automotive, beauty and beverage sectors, from briefing to final execution across digital, social and print. Directed photo and video productions with cross-disciplinary teams (copywriters, stylists, photographers) to ensure visual consistency and creative excellence. Contributed to award-winning projects and supported pitch success through bold creative ideas. Leading the development and testing of new AI tools for the agency, integrating emerging technologies into creative workflows.

Graphic Design Intern at WhyTech

January 1, 2019 - December 31, 2019

Designed visual assets (digital and print) aligned with brand guidelines and tone of voice. Supported the team in developing visual identities and communication materials. Conducted trend research and competitor benchmarking to inform new design direction.