I'm Francesca Biagini, a graphic designer with over seven years of experience in branding and packaging. I specialize in brand development and creative direction, delivering projects from concept to execution under tight deadlines. I’ve led design teams as Head of Design for international Formula 1 events, coordinating end-to-end production. Today I collaborate with global clients across food & beverage, wellness, retail, and technology to shape distinctive brands.…

Francesca Biagini

I'm Francesca Biagini, a graphic designer with over seven years of experience in branding and packaging. I specialize in brand development and creative direction, delivering projects from concept to execution under tight deadlines. I’ve led design teams as Head of Design for international Formula 1 events, coordinating end-to-end production. Today I collaborate with global clients across food & beverage, wellness, retail, and technology to shape distinctive brands.…

Available to hire

I’m Francesca Biagini, a graphic designer with over seven years of experience in branding and packaging. I specialize in brand development and creative direction, delivering projects from concept to execution under tight deadlines.

I’ve led design teams as Head of Design for international Formula 1 events, coordinating end-to-end production.

Today I collaborate with global clients across food & beverage, wellness, retail, and technology to shape distinctive brands.

See more

Skills

Experience Level

Language

Italian
Fluent
French
Fluent
English
Fluent

Work Experience

Independent Graphic Designer at 1990 Design
May 7, 2020 - Present
Completed over 400 design projects across packaging, branding, print, and digital media for more than 150 clients worldwide. Develop comprehensive brand identities from concept to execution, including logos, packaging systems, and marketing collaterals. Collaborate directly with clients across food & beverage, wellness, retail, and technology sectors.
Head of Design at Pimp My Brand / Sport Creative
October 1, 2018 - September 23, 2019
Led a multidisciplinary team of 8 specialists on Formula 1 Grand Prix event design projects, collaborating with Sport Creative and Pimp My Brand. Managed end-to-end creative direction for F1 events, including Fan Zones, Paddock Lounges, Cool Down Rooms, wayfinding systems, and F1 Stores. Coordinated with F1 stakeholders, sponsors, architects, and engineers to deliver installations across international Grand Prix events. Oversaw project planning, budget management, and on-site installation supervision, ensuring timely delivery under high-pressure environments. Created animated content and broadcast graphics. Recruited, trained, and mentored new design team members. Completed 400+ design projects across packaging, branding, print, and digital media for 150+ clients worldwide. Developed brand identities from concept to execution, including logos, brand guidelines, packaging systems, and marketing collateral.
Graphic Designer at Pimp My Brand
October 16, 2017 - September 30, 2018
Produced visual content for social media advertising campaigns for SocialCom communication agency. Managed projects from concept to final design, coordinating with account managers, social media managers, copywriters, and design teams. Developed creatives for internal clients across digital and print platforms. Participated in management meetings and contributed to the development of creative strategies.

Education

Bachelor Degree in Advertising & Graphic Design at UED Università Europea del Design
January 1, 2009 - January 1, 2013
High School Degree in Applied Arts - Printing Techniques at Applied Arts High School - Printing Techniques
January 1, 2004 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Other, Consumer Goods, Software & Internet, Manufacturing, Travel & Hospitality

Skills

Experience Level