Francesca Biagini

Available to hire

I'm Francesca Biagini, a graphic designer with over seven years of experience in branding and packaging.

About

I’m Francesca Biagini, a graphic designer with over seven years of experience in branding and packaging. I specialize in brand development and creative direction, delivering projects from concept to execution under tight deadlines.

I’ve led design teams as Head of Design for international Formula 1 events, coordinating end-to-end production.

Today I collaborate with global clients across food & beverage, wellness, retail, and technology to shape distinctive brands.

  • 8 years' experience
  • Joined January 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Other
  • Consumer Goods
  • Software & Internet
  • Manufacturing
  • Travel & Hospitality

Work experience

Independent Graphic Designer · 1990 DesignMay 2020 – Present · 6 yrs 7 mos

Completed over 400 design projects across packaging, branding, print, and digital media for more than 150 clients worldwide. Develop comprehensive brand identities from concept to execution, including logos, packaging systems, and marketing collaterals. Collaborate directly with clients across food & beverage, wellness, retail, and technology sectors.

Head of Design · Pimp My Brand / Sport CreativeOct 2018 – Sep 2019 · 1 yr

Led a multidisciplinary team of 8 specialists on Formula 1 Grand Prix event design projects, collaborating with Sport Creative and Pimp My Brand. Managed end-to-end creative direction for F1 events, including Fan Zones, Paddock Lounges, Cool Down Rooms, wayfinding systems, and F1 Stores. Coordinated with F1 stakeholders, sponsors, architects, and engineers to deliver installations across international Grand Prix events. Oversaw project planning, budget management, and on-site installation supervision, ensuring timely delivery under high-pressure environments. Created animated content and broadcast graphics. Recruited, trained, and mentored new design team members. Completed 400+ design projects across packaging, branding, print, and digital media for 150+ clients worldwide. Developed brand identities from concept to execution, including logos, brand guidelines, packaging systems, and marketing collateral.

Graphic Designer · Pimp My BrandOct 2017 – Sep 2018 · 1 yr

Produced visual content for social media advertising campaigns for SocialCom communication agency. Managed projects from concept to final design, coordinating with account managers, social media managers, copywriters, and design teams. Developed creatives for internal clients across digital and print platforms. Participated in management meetings and contributed to the development of creative strategies.

Education

Bachelor Degree in Advertising & Graphic Design · UED Università Europea del Design2009 – 2013
High School Degree in Applied Arts - Printing Techniques · Applied Arts High School - Printing Techniques2004 – 2009

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