Marketing Coordinator at Neighborhood House

Planned, created, scheduled, and published content across Instagram and TikTok, maintaining a consistent brand voice and posting cadence. Drove engagement and growth through strategic short-form video during the \"Fierce Urgency of Now\" campaign, resulting in a 198% increase in Instagram engagement and a 180% increase in Instagram views. Actively managed comments, messages, and community engagement. Implemented market research and algorithmic strategies that optimized content performance and drove a 135% growth in TikTok following. Initiated and led the organization’s first influencer engagement program, overseeing research, outreach, moderation, and co-creation opportunities.

Social Media Intern at The Church of Jesus Christ of Latter-day Saints

Managed the enterprise social media account using Sprinklr for 1.2 million followers. Served as acting social media publisher during a 12-week supervisor absence. Facilitated collaboration among three groups to advance the content calendar by 6 weeks. Produced high-performing social media content with Premiere Pro and Adobe Creative Cloud, with posts garnering up to 55,000 likes. Generated weekly analytics reports and translated data into actionable insights. Managed daily Facebook community interactions, moderating discussions and approving user-submitted posts to support a positive customer experience.