Led Global Digital Design team for luxury haircare brand; managed up to 5 designers; strategized and directed integrated campaign creative for eCommerce across email, brand/retailer sites, paid/organic social, and ads; art directed editorial product photography; preserved brand guidelines while innovating; created custom artwork; leveraged data to optimize content; launched brand on Amazon with 30%+ sales above projection; built modular component library; deployed Figma across team; collaborated with internal and external partners.

Senior Designer, Global Digital Design at The Estée Lauder Companies (Bumble and Bumble)

January 1, 2022 - January 1, 2023

Contributed to integrated digital campaigns for eCommerce; maintained brand guidelines; developed custom artwork including illustrations and logos; supported Amazon storefront post-launch; collaborated with photographers, retouchers, and cross-functional teams.

Senior Experience Designer at DIGITAS

September 1, 2021 - January 1, 2022

Designed web pages, ads, branded content, design systems, and a customer loyalty program; built, modified, and utilized modular design systems in Sketch and Figma; developed interactive prototypes and conducted user tests; partnered with Project Management, Account Management, Business Analysts, Developers, and Copywriters.

Senior Experience Designer at Digitas

September 1, 2019 - January 31, 2022

Designed web pages, branded content, design systems, and a customer loyalty program for global and national brands. Built and maintained modular design systems, developed interactive prototypes, and led user testing to refine UX. Partnered with project management, account management, business analysts, developers, and copywriters.

Experience Designer at DIGITAS

August 1, 2019 - January 1, 2021

Designed web pages, ads, branded content, design systems; built modular design systems; user testing; cross-functional collaboration.

Art Director at FUZE, INC. (ACQUIRED BY 8X8)

May 1, 2019 - August 1, 2019

Designed eCommerce and print marketing assets translating complex tech and communications software concepts; led strategy, brand and event design for Flex Summit, a 2-day summit for leaders exploring the future of flexible work.

Integrated Brand Designer at FUZE, INC. (ACQUIRED BY 8X8)

April 1, 2018 - May 1, 2019

Designed eCommerce and print marketing assets; led brand and event design for Flex Summit.

Freelance Design and Art Director at Francesca Maida

May 1, 2016 - Present

Specialize in digital marketing assets (websites, emails, social, ads) and branded content for Amazon storefronts, PDPs, A+ content; designs brand packaging, apparel, and custom wedding invitations; partners with beauty, lifestyle, and CPG clients to create scalable design systems and solutions.