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I am a NYC-based freelance design and art director with 10+ years of experience focusing on branding and digital for beauty, lifestyle, and luxury CPG brands, both in-house and at agencies. I craft immersive experiences for eCommerce, social, and brand identity through design and art direction. I’m a creative storyteller, team leader, independent contributor, and data-driven strategist who thrives in fast-paced environments. I collaborate with clients to build scalable design systems, elevate brand narratives, and deliver outcomes that drive growth. francescamaida.com…I am a NYC-based freelance design and art director with 10+ years of experience focusing on branding and digital for beauty, lifestyle, and luxury CPG brands, both in-house and at agencies. I craft immersive experiences for eCommerce, social, and brand identity through design and art direction. I’m a creative storyteller, team leader, independent contributor, and data-driven strategist who thrives in fast-paced environments. I collaborate with clients to build scalable design systems, elevate brand narratives, and deliver outcomes that drive growth. francescamaida.com

Francesca Maida

Brand Designer, Graphic Designer, Art Director, +2

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I am a NYC-based freelance design and art director with 10+ years of experience focusing on branding and digital for beauty, lifestyle, and luxury CPG brands, both in-house and at agencies. I craft immersive experiences for eCommerce, social, and brand identity through design and art direction. I’m a creative storyteller, team leader, independent contributor, and data-driven strategist who thrives in fast-paced environments. I collaborate with clients to build scalable design systems, elevate brand narratives, and deliver outcomes that drive growth. francescamaida.com…I am a NYC-based freelance design and art director with 10+ years of experience focusing on branding and digital for beauty, lifestyle, and luxury CPG brands, both in-house and at agencies. I craft immersive experiences for eCommerce, social, and brand identity through design and art direction. I’m a creative storyteller, team leader, independent contributor, and data-driven strategist who thrives in fast-paced environments. I collaborate with clients to build scalable design systems, elevate brand narratives, and deliver outcomes that drive growth. francescamaida.com

Available to hire

I am a NYC-based freelance design and art director with 10+ years of experience focusing on branding and digital for beauty, lifestyle, and luxury CPG brands, both in-house and at agencies. I craft immersive experiences for eCommerce, social, and brand identity through design and art direction.

I’m a creative storyteller, team leader, independent contributor, and data-driven strategist who thrives in fast-paced environments. I collaborate with clients to build scalable design systems, elevate brand narratives, and deliver outcomes that drive growth.

francescamaida.com

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Fluent

Spanish; Castilian

Intermediate

Work Experience

Associate Design Director, Global Digital Design at The Estée Lauder Companies (Bumble and Bumble)

January 1, 2023 - April 1, 2025

Led Global Digital Design team for luxury haircare brand; managed up to 5 designers; strategized and directed integrated campaign creative for eCommerce across email, brand/retailer sites, paid/organic social, and ads; art directed editorial product photography; preserved brand guidelines while innovating; created custom artwork; leveraged data to optimize content; launched brand on Amazon with 30%+ sales above projection; built modular component library; deployed Figma across team; collaborated with internal and external partners.

Senior Designer, Global Digital Design at The Estée Lauder Companies (Bumble and Bumble)

January 1, 2022 - January 1, 2023

Contributed to integrated digital campaigns for eCommerce; maintained brand guidelines; developed custom artwork including illustrations and logos; supported Amazon storefront post-launch; collaborated with photographers, retouchers, and cross-functional teams.

Senior Experience Designer at DIGITAS

September 1, 2021 - January 1, 2022

Designed web pages, ads, branded content, design systems, and a customer loyalty program; built, modified, and utilized modular design systems in Sketch and Figma; developed interactive prototypes and conducted user tests; partnered with Project Management, Account Management, Business Analysts, Developers, and Copywriters.

Experience Designer at DIGITAS

August 1, 2019 - January 1, 2021

Designed web pages, ads, branded content, design systems; built modular design systems; user testing; cross-functional collaboration.

Art Director at FUZE, INC. (ACQUIRED BY 8X8)

May 1, 2019 - August 1, 2019

Designed eCommerce and print marketing assets translating complex tech and communications software concepts; led strategy, brand and event design for Flex Summit, a 2-day summit for leaders exploring the future of flexible work.

Integrated Brand Designer at FUZE, INC. (ACQUIRED BY 8X8)

April 1, 2018 - May 1, 2019

Designed eCommerce and print marketing assets; led brand and event design for Flex Summit.

Freelance Design and Art Director at Francesca Maida

May 1, 2016 - Present

Specialize in digital marketing assets (websites, emails, social, ads) and branded content for Amazon storefronts, PDPs, A+ content; designs brand packaging, apparel, and custom wedding invitations; partners with beauty, lifestyle, and CPG clients to create scalable design systems and solutions.