Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’ve spent the past 6 months building a music brand from the ground up. FWY started as an idea — a 100% female-led hip-hop community in Hong Kong — and grew into a live event series that sold out 5 shows at Shuffle Club (500 attendees), Migas, and Bamboo Club. We also brought international DJs to the city for the first time, and generated over 800K views across social platforms. That journey taught me exactly what this role is about: turning artist potential into real commercial outcomes. As founder, I booked and managed international artists, negotiated venue partnerships, analyzed ticket sales data, and produced content across Instagram and Douyin. I learned how to build campaigns that connect with audiences while delivering measurable results. What I didn’t expect was how much I’d enjoy the business side of music. Tracking streaming performance, identifying growth opportunities through data, and positioning artists in a crowded market — those are the parts that excite me most. I want to take that grassroots experience and apply it at scale, with a roster of artists who deserve to be heard globally.…I’ve spent the past 6 months building a music brand from the ground up. FWY started as an idea — a 100% female-led hip-hop community in Hong Kong — and grew into a live event series that sold out 5 shows at Shuffle Club (500 attendees), Migas, and Bamboo Club. We also brought international DJs to the city for the first time, and generated over 800K views across social platforms. That journey taught me exactly what this role is about: turning artist potential into real commercial outcomes. As founder, I booked and managed international artists, negotiated venue partnerships, analyzed ticket sales data, and produced content across Instagram and Douyin. I learned how to build campaigns that connect with audiences while delivering measurable results. What I didn’t expect was how much I’d enjoy the business side of music. Tracking streaming performance, identifying growth opportunities through data, and positioning artists in a crowded market — those are the parts that excite me most. I want to take that grassroots experience and apply it at scale, with a roster of artists who deserve to be heard globally.

Jiang Qianxun Frances





I’ve spent the past 6 months building a music brand from the ground up. FWY started as an idea — a 100% female-led hip-hop community in Hong Kong — and grew into a live event series that sold out 5 shows at Shuffle Club (500 attendees), Migas, and Bamboo Club. We also brought international DJs to the city for the first time, and generated over 800K views across social platforms. That journey taught me exactly what this role is about: turning artist potential into real commercial outcomes. As founder, I booked and managed international artists, negotiated venue partnerships, analyzed ticket sales data, and produced content across Instagram and Douyin. I learned how to build campaigns that connect with audiences while delivering measurable results. What I didn’t expect was how much I’d enjoy the business side of music. Tracking streaming performance, identifying growth opportunities through data, and positioning artists in a crowded market — those are the parts that excite me most. I want to take that grassroots experience and apply it at scale, with a roster of artists who deserve to be heard globally.…I’ve spent the past 6 months building a music brand from the ground up. FWY started as an idea — a 100% female-led hip-hop community in Hong Kong — and grew into a live event series that sold out 5 shows at Shuffle Club (500 attendees), Migas, and Bamboo Club. We also brought international DJs to the city for the first time, and generated over 800K views across social platforms. That journey taught me exactly what this role is about: turning artist potential into real commercial outcomes. As founder, I booked and managed international artists, negotiated venue partnerships, analyzed ticket sales data, and produced content across Instagram and Douyin. I learned how to build campaigns that connect with audiences while delivering measurable results. What I didn’t expect was how much I’d enjoy the business side of music. Tracking streaming performance, identifying growth opportunities through data, and positioning artists in a crowded market — those are the parts that excite me most. I want to take that grassroots experience and apply it at scale, with a roster of artists who deserve to be heard globally.

Available to hire

I’ve spent the past 6 months building a music brand from the ground up. FWY started as an idea — a 100% female-led hip-hop community in Hong Kong — and grew into a live event series that sold out 5 shows at Shuffle Club (500 attendees), Migas, and Bamboo Club. We also brought international DJs to the city for the first time, and generated over 800K views across social platforms.

That journey taught me exactly what this role is about: turning artist potential into real commercial outcomes.

As founder, I booked and managed international artists, negotiated venue partnerships, analyzed ticket sales data, and produced content across Instagram and Douyin. I learned how to build campaigns that connect with audiences while delivering measurable results.

What I didn’t expect was how much I’d enjoy the business side of music. Tracking streaming performance, identifying growth opportunities through data, and positioning artists in a crowded market — those are the parts that excite me most. I want to take that grassroots experience and apply it at scale, with a roster of artists who deserve to be heard globally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Fluent

Work Experience

Founder & Head Producer at FWY (Hip-Hop music community & event brand)

January 1, 2026 - Present

Partnership Development & Account Management – Built and managed strategic partnerships with 5+ brands and media partners such as T&C Magazine, Lulu Luxury street brand SHOE, Home Kong, Devil's Tea, IMP LY, and SoHo House; negotiated creative collaboration terms, deliverables, and promotional support to maximize mutual value. Artist and vendor coordination – Identified, booked, and managed international and local artists (UK DJs EJ, Australia DJs JX L, China YTS), including contract negotiation, travel logistics, and rider fulfillment; coordinated cross-functional teams to ensure seamless delivery. Data-driven performance tracking – Analyzed ticket sales, social engagement, and content performance metrics to optimize campaign execution; achieved 800K+ views and 100% financial reconciliation accuracy. Digital content strategy and management – Developed and executed brand content strategy across Instagram and Douyin, delivering 50+ bilingual posts and 10+ viral reels; grew Instag

Wine & Spirits Marketing Executive at Wines & Spirits SinoVantage Asia

August 1, 2024 - February 28, 2026

Digital Campaign Execution – Designed and executed 80+ email newsletters for a 7,000+ database, driving engagement and conversion; created 50+ promotional assets for seasonal campaigns. Data & Catalog Management – Maintained product data and website content for 300+ SKUs across e-commerce platforms and internal systems. Event Operations – Planned and executed 10+ corporate events, managing venue sourcing, vendor coordination, and on-site logistics to ensure seamless delivery.

Marketing & Events Coordinator at G Spot Production (Dragon-i, Tanzania Ballroom, Ten Feet Tall)

September 1, 2023 - April 30, 2024

Platform Content Strategy – Led Xiaohongshu content strategy, producing 30+ posts that grew Dragon-i's account to become the most-followed night club in Hong Kong on the platform. Creative Campaigns – Executed 2 integrated KOL campaigns with 25+ influencers; 10+ posts achieved 600+ engagements each. Cross-functional Support – Collaborated with PR, operations, and events teams to create content for major themed nights; ensured visual and messaging consistency across channels. Skills highlighted include WSET Level 2; Foundations of Digital Marketing and E-commerce; Microsoft Office; Website Management; Mail tooling such as iContact.