Jiang Qianxun Frances

Partnership Development & Account Management – Built and managed strategic partnerships with 5+ brands and media partners such as T&C Magazine, Lulu Luxury street brand SHOE, Home Kong, Devil's Tea, IMP LY, and SoHo House; negotiated creative collaboration terms, deliverables, and promotional support to maximize mutual value. Artist and vendor coordination – Identified, booked, and managed international and local artists (UK DJs EJ, Australia DJs JX L, China YTS), including contract negotiation, travel logistics, and rider fulfillment; coordinated cross-functional teams to ensure seamless delivery. Data-driven performance tracking – Analyzed ticket sales, social engagement, and content performance metrics to optimize campaign execution; achieved 800K+ views and 100% financial reconciliation accuracy. Digital content strategy and management – Developed and executed brand content strategy across Instagram and Douyin, delivering 50+ bilingual posts and 10+ viral reels; grew Instag

Digital Campaign Execution – Designed and executed 80+ email newsletters for a 7,000+ database, driving engagement and conversion; created 50+ promotional assets for seasonal campaigns. Data & Catalog Management – Maintained product data and website content for 300+ SKUs across e-commerce platforms and internal systems. Event Operations – Planned and executed 10+ corporate events, managing venue sourcing, vendor coordination, and on-site logistics to ensure seamless delivery.

Platform Content Strategy – Led Xiaohongshu content strategy, producing 30+ posts that grew Dragon-i's account to become the most-followed night club in Hong Kong on the platform. Creative Campaigns – Executed 2 integrated KOL campaigns with 25+ influencers; 10+ posts achieved 600+ engagements each. Cross-functional Support – Collaborated with PR, operations, and events teams to create content for major themed nights; ensured visual and messaging consistency across channels. Skills highlighted include WSET Level 2; Foundations of Digital Marketing and E-commerce; Microsoft Office; Website Management; Mail tooling such as iContact.