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Hi, I'm Francine Naves. I'm a data-driven Marketing Analyst with experience supporting acquisition, conversion optimisation, and pipeline growth across B2B and B2C environments. I love turning data into actionable insights that drive traffic, lead volume, and conversions. I recently completed a Master’s in Digital Marketing Strategy in Ireland, relocated to advance my career, and am focused on analytics, growth marketing, and data-driven decision making to support long-term business growth.…Hi, I'm Francine Naves. I'm a data-driven Marketing Analyst with experience supporting acquisition, conversion optimisation, and pipeline growth across B2B and B2C environments. I love turning data into actionable insights that drive traffic, lead volume, and conversions. I recently completed a Master’s in Digital Marketing Strategy in Ireland, relocated to advance my career, and am focused on analytics, growth marketing, and data-driven decision making to support long-term business growth.

Francine Naves

Marketing Analyst, Growth Marketer, Performance Marketer, +2

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Hi, I'm Francine Naves. I'm a data-driven Marketing Analyst with experience supporting acquisition, conversion optimisation, and pipeline growth across B2B and B2C environments. I love turning data into actionable insights that drive traffic, lead volume, and conversions. I recently completed a Master’s in Digital Marketing Strategy in Ireland, relocated to advance my career, and am focused on analytics, growth marketing, and data-driven decision making to support long-term business growth.…Hi, I'm Francine Naves. I'm a data-driven Marketing Analyst with experience supporting acquisition, conversion optimisation, and pipeline growth across B2B and B2C environments. I love turning data into actionable insights that drive traffic, lead volume, and conversions. I recently completed a Master’s in Digital Marketing Strategy in Ireland, relocated to advance my career, and am focused on analytics, growth marketing, and data-driven decision making to support long-term business growth.

Available to hire

Hi, I’m Francine Naves. I’m a data-driven Marketing Analyst with experience supporting acquisition, conversion optimisation, and pipeline growth across B2B and B2C environments. I love turning data into actionable insights that drive traffic, lead volume, and conversions.

I recently completed a Master’s in Digital Marketing Strategy in Ireland, relocated to advance my career, and am focused on analytics, growth marketing, and data-driven decision making to support long-term business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Analyst at Ipe Digital

June 1, 2021 - April 1, 2023

Delivered data-driven content and lead generation strategies to support inbound marketing, pipeline growth, and customer acquisition across B2B and B2C accounts. Executed SEO-led content optimisation (keyword research, on-page optimisation, internal linking, metadata improvement, and conversion-focused content enhancements). Achieved ~60% increase in blog downloads by optimising landing pages, forms, CTAs, and banner placements, directly improving lead capture rates. Supported the planning of email newsletters and top-of-funnel nurture. Conducted continuous performance analysis across owned channels, identifying traffic, engagement, and conversion trends to inform optimisation actions. Monitored KPIs including traffic growth, conversion rates, lead volume, content performance, and funnel progression, ensuring alignment with commercial objectives.

Account Manager at One Doctor Education

October 1, 2020 - January 1, 2021

Managed 5+ client accounts, delivering data-led digital positioning and content strategies for medical professionals, aligned with audience segmentation and funnel stages. Drove a 20% increase in appointment bookings from digital acquisition channels through optimisation of paid and organic acquisition channels. Implemented, monitored, and optimised Facebook Ads campaigns, focusing on lead acquisition, cost-per-lead (CPL), and ROI. Coordinated cross-functional teams across content, design, paid media, and performance marketing, ensuring timely and KPI-aligned delivery. Produced and presented performance reports with KPIs, conversion metrics, campaign insights, and actionable optimisation recommendations. Reduced delivery turnaround time by 30% through workflow optimisation and prioritisation improvements.

Account Manager at WHF Design Company

October 1, 2019 - September 1, 2020

Supported the planning and execution of Facebook Ads and Google Ads campaigns focused on lead generation, customer acquisition, and sales performance across multiple industries. Designed and managed email marketing campaigns, including automated journeys and lead nurturing workflows. Conducted daily performance monitoring and marketing analytics, analysing traffic sources, conversion rates, and campaign ROI. Managed the delivery of 15+ paid media campaigns per month, coordinating designers and social media specialists to ensure alignment with KPIs. Delivered data-driven performance reports, translating analytics into insights and optimisation recommendations for clients.