I am a UX/Product Designer with global experience turning complex problems into clear, intuitive digital experiences. I am naturally curious and analytical, always asking the right questions, spotting patterns early, and anticipating usability issues before they surface. I blend a refined creative eye with structured problem-solving to design scalable, user-centered solutions that align with business outcomes. I’ve delivered across mobile, SaaS and e-commerce, driving measurable impact like a 20% increase in engagement, improved onboarding flows, and more efficient interfaces through custom design systems. I’m resilient, self-motivated, and actively pursuing personal design projects alongside freelance work. I value integrity and a long-term mindset, and I’m excited to contribute to a forward-thinking product team on long-term roles.

Francis Herman Geo Rubin

I am a UX/Product Designer with global experience turning complex problems into clear, intuitive digital experiences. I am naturally curious and analytical, always asking the right questions, spotting patterns early, and anticipating usability issues before they surface. I blend a refined creative eye with structured problem-solving to design scalable, user-centered solutions that align with business outcomes. I’ve delivered across mobile, SaaS and e-commerce, driving measurable impact like a 20% increase in engagement, improved onboarding flows, and more efficient interfaces through custom design systems. I’m resilient, self-motivated, and actively pursuing personal design projects alongside freelance work. I value integrity and a long-term mindset, and I’m excited to contribute to a forward-thinking product team on long-term roles.

Available to hire

I am a UX/Product Designer with global experience turning complex problems into clear, intuitive digital experiences. I am naturally curious and analytical, always asking the right questions, spotting patterns early, and anticipating usability issues before they surface.

I blend a refined creative eye with structured problem-solving to design scalable, user-centered solutions that align with business outcomes. I’ve delivered across mobile, SaaS and e-commerce, driving measurable impact like a 20% increase in engagement, improved onboarding flows, and more efficient interfaces through custom design systems. I’m resilient, self-motivated, and actively pursuing personal design projects alongside freelance work. I value integrity and a long-term mindset, and I’m excited to contribute to a forward-thinking product team on long-term roles.

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Language

English
Advanced
Tamil
Fluent

Work Experience

UX Designer at Web Excel Technologies
June 1, 2021 - March 31, 2023
Designed end-to-end responsive interfaces for multiple web and mobile applications, contributing to uplift in user satisfaction and 40% improvement in mobile retention across key products. Led usability testing with 50+ users, analysing behavioural patterns and translating insights into actionable design improvements, increasing task completion rates by 15%. Developed and maintained a comprehensive UI style guide used across five digital products, strengthening brand consistency, accessibility standards and design scalability. Collaborated with product managers and developers to refine user journeys, streamline workflows and reduce project delivery timelines through clearer communication and improved design documentation.
UX Designer at Freelance
October 1, 2021 - Present
Delivered end-to-end UX/UI design for clients across e-commerce, SaaS, and mobile apps — covering research, wireframing, prototyping and UI development in Figma. Conducted user interviews, surveys and usability testing, proactively identifying workflow bottlenecks and potential usability risks, leading to a 20% improvement in task efficiency and strengthened onboarding flows across multiple client projects. Designed responsive websites and mobile-first interfaces that increased client conversion rates by using evidence-based layout and interaction improvements. Built scalable design systems and component libraries, improving visual consistency and reducing design-to-dev alignment issues. Created interactive prototypes (Figma/XD) that accelerated stakeholder decision-making, improved design clarity and secured faster project approval cycles. Streamlined client collaboration by introducing updated design tools and workflows, reducing project development time by 25% without sacrificing

Education

MSc User Experience Design at Birmingham City University
January 1, 2024 - January 1, 2024
Bachelor of Engineering in Electronics & Communication Engineering at Anna University
January 1, 2021 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Retail, Professional Services