Francis Herman Geo Rubin

Delivered end-to-end UX/UI design for clients across e-commerce, SaaS, and mobile apps — covering research, wireframing, prototyping and UI development in Figma. Conducted user interviews, surveys and usability testing, proactively identifying workflow bottlenecks and potential usability risks, leading to a 20% improvement in task efficiency and strengthened onboarding flows across multiple client projects. Designed responsive websites and mobile-first interfaces that increased client conversion rates by using evidence-based layout and interaction improvements. Built scalable design systems and component libraries, improving visual consistency and reducing design-to-dev alignment issues. Created interactive prototypes (Figma/XD) that accelerated stakeholder decision-making, improved design clarity and secured faster project approval cycles. Streamlined client collaboration by introducing updated design tools and workflows, reducing project development time by 25% without sacrificing

Designed end-to-end responsive interfaces for multiple web and mobile applications, contributing to uplift in user satisfaction and 40% improvement in mobile retention across key products. Led usability testing with 50+ users, analysing behavioural patterns and translating insights into actionable design improvements, increasing task completion rates by 15%. Developed and maintained a comprehensive UI style guide used across five digital products, strengthening brand consistency, accessibility standards and design scalability. Collaborated with product managers and developers to refine user journeys, streamline workflows and reduce project delivery timelines through clearer communication and improved design documentation.