Hi, I’m Francis Rayd Tobias. I’m a marketing professional with a strong track record in email marketing, copywriting, campaign planning, and client-focused project management. I enjoy building structured, data-driven campaigns that engage audiences and drive growth. I thrive in collaborative environments, lead with clear communication, and love creating scalable processes for onboarding, CRM usage, and cross-channel marketing. I’m excited to contribute my skills to a forward-thinking team and help achieve measurable results.

Francis Rayd Tobias

Hi, I’m Francis Rayd Tobias. I’m a marketing professional with a strong track record in email marketing, copywriting, campaign planning, and client-focused project management. I enjoy building structured, data-driven campaigns that engage audiences and drive growth. I thrive in collaborative environments, lead with clear communication, and love creating scalable processes for onboarding, CRM usage, and cross-channel marketing. I’m excited to contribute my skills to a forward-thinking team and help achieve measurable results.

Available to hire

Hi, I’m Francis Rayd Tobias. I’m a marketing professional with a strong track record in email marketing, copywriting, campaign planning, and client-focused project management. I enjoy building structured, data-driven campaigns that engage audiences and drive growth.

I thrive in collaborative environments, lead with clear communication, and love creating scalable processes for onboarding, CRM usage, and cross-channel marketing. I’m excited to contribute my skills to a forward-thinking team and help achieve measurable results.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Marketing Manager at LeadHype - Marketing Company
January 1, 2021 - January 1, 2023
Led email marketing operations and campaigns for clients in New Jersey, USA. Responsibilities included client onboarding, campaign strategy, copywriting, CRM management, data analytics, and weekly client reporting. Implemented workflow automation for email marketing, created and tested email templates, and ensured effective onboarding calls and meetings with VIP clients. Managed domain configurations (GoDaddy, Namecheap & G Suite) and maintained CSS/HTML for email templates.
Growth Marketer at Journey
January 1, 2024 - Present
Sydney-based Growth Marketer responsible for campaign strategy, content creation, social media posts, case studies, newsletters, paid ads copy, and email marketing. Led initiatives in data insights, CRM management, client onboarding, and reporting to drive business growth.
Growth Marketer at Self-Employed / Freelancer
January 1, 2024 - Present
Lead growth-focused marketing initiatives, including content creation, copywriting, EDM campaigns, social media posts, newsletters, case studies, blog posts, and paid ads. Responsible for campaign ideation, execution, performance tracking, and client collaboration to drive business growth.
Marketing Manager at Leadhype-Marketing Company
August 1, 2018 - July 1, 2023
Led marketing campaigns, onboarding calls/meetings, client support (VIP clients), campaign strategy, copywriting, CRM management, and onboarding of new hires. Coordinated domain configurations and implemented process improvements to support scalable marketing operations.
Email Marketing Specialist at Expertise.com (Los Angeles, CA)
January 1, 2023 - December 31, 2024
Designed and executed email marketing campaigns, created targeted content, analyzed performance metrics, and managed CRM-driven nurture programs. Contributed to onboarding and training for new hires and supported CRM configurations.
Growth Marketer at Journeys (Sydney, NSW)
January 1, 2024 - December 31, 2026
Led growth marketing initiatives, content strategy, social media content, newsletters, A/B testing, and data-driven campaigns. Collaborated on onboarding and team leadership to optimize overall growth.

Education

Bachelor of Science in Medical Technology at Centro Escolar University
August 1, 2018 - July 1, 2023
Bachelor of Science in Medical Technology at Centro Escolar University
August 1, 2018 - July 1, 2023

Qualifications

Bachelor of Science in Medical Technology
January 1, 2021 - December 31, 2023

Industry Experience

Media & Entertainment, Professional Services, Software & Internet