Available to hire
Hi, I’m Francis Rayd Tobias. I’m a marketing professional with a strong track record in email marketing, copywriting, campaign planning, and client-focused project management. I enjoy building structured, data-driven campaigns that engage audiences and drive growth.
I thrive in collaborative environments, lead with clear communication, and love creating scalable processes for onboarding, CRM usage, and cross-channel marketing. I’m excited to contribute my skills to a forward-thinking team and help achieve measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager at LeadHype - Marketing Company
January 1, 2021 - January 1, 2023Led email marketing operations and campaigns for clients in New Jersey, USA. Responsibilities included client onboarding, campaign strategy, copywriting, CRM management, data analytics, and weekly client reporting. Implemented workflow automation for email marketing, created and tested email templates, and ensured effective onboarding calls and meetings with VIP clients. Managed domain configurations (GoDaddy, Namecheap & G Suite) and maintained CSS/HTML for email templates.
Growth Marketer at Journey
January 1, 2024 - PresentSydney-based Growth Marketer responsible for campaign strategy, content creation, social media posts, case studies, newsletters, paid ads copy, and email marketing. Led initiatives in data insights, CRM management, client onboarding, and reporting to drive business growth.
Growth Marketer at Self-Employed / Freelancer
January 1, 2024 - PresentLead growth-focused marketing initiatives, including content creation, copywriting, EDM campaigns, social media posts, newsletters, case studies, blog posts, and paid ads. Responsible for campaign ideation, execution, performance tracking, and client collaboration to drive business growth.
Marketing Manager at Leadhype-Marketing Company
August 1, 2018 - July 1, 2023Led marketing campaigns, onboarding calls/meetings, client support (VIP clients), campaign strategy, copywriting, CRM management, and onboarding of new hires. Coordinated domain configurations and implemented process improvements to support scalable marketing operations.
Email Marketing Specialist at Expertise.com (Los Angeles, CA)
January 1, 2023 - December 31, 2024Designed and executed email marketing campaigns, created targeted content, analyzed performance metrics, and managed CRM-driven nurture programs. Contributed to onboarding and training for new hires and supported CRM configurations.
Growth Marketer at Journeys (Sydney, NSW)
January 1, 2024 - December 31, 2026Led growth marketing initiatives, content strategy, social media content, newsletters, A/B testing, and data-driven campaigns. Collaborated on onboarding and team leadership to optimize overall growth.
Education
Bachelor of Science in Medical Technology at Centro Escolar University
August 1, 2018 - July 1, 2023Bachelor of Science in Medical Technology at Centro Escolar University
August 1, 2018 - July 1, 2023Qualifications
Bachelor of Science in Medical Technology
January 1, 2021 - December 31, 2023Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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