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Hi, I’m Francita. I’m a Chilean graphic designer living in Spain, focused on RPGs and indie games, with my name appearing in the credits of more than 50 indie RPGs. I love turning complex ideas into clear, engaging visuals that help players connect with the worlds they explore. I’m hardworking, thrive on challenges, and work fast without compromising quality. I collaborate across teams—branding, UI/UX, art direction—and I enjoy shaping the look and feel of games from concept to finished product.…Hi, I’m Francita. I’m a Chilean graphic designer living in Spain, focused on RPGs and indie games, with my name appearing in the credits of more than 50 indie RPGs. I love turning complex ideas into clear, engaging visuals that help players connect with the worlds they explore. I’m hardworking, thrive on challenges, and work fast without compromising quality. I collaborate across teams—branding, UI/UX, art direction—and I enjoy shaping the look and feel of games from concept to finished product.

Francita Soto Ayala

Graphic Designer, Designer, Art Director, +2

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Hi, I’m Francita. I’m a Chilean graphic designer living in Spain, focused on RPGs and indie games, with my name appearing in the credits of more than 50 indie RPGs. I love turning complex ideas into clear, engaging visuals that help players connect with the worlds they explore. I’m hardworking, thrive on challenges, and work fast without compromising quality. I collaborate across teams—branding, UI/UX, art direction—and I enjoy shaping the look and feel of games from concept to finished product.…Hi, I’m Francita. I’m a Chilean graphic designer living in Spain, focused on RPGs and indie games, with my name appearing in the credits of more than 50 indie RPGs. I love turning complex ideas into clear, engaging visuals that help players connect with the worlds they explore. I’m hardworking, thrive on challenges, and work fast without compromising quality. I collaborate across teams—branding, UI/UX, art direction—and I enjoy shaping the look and feel of games from concept to finished product.

Available to hire

Hi, I’m Francita. I’m a Chilean graphic designer living in Spain, focused on RPGs and indie games, with my name appearing in the credits of more than 50 indie RPGs. I love turning complex ideas into clear, engaging visuals that help players connect with the worlds they explore.

I’m hardworking, thrive on challenges, and work fast without compromising quality. I collaborate across teams—branding, UI/UX, art direction—and I enjoy shaping the look and feel of games from concept to finished product.

Skills

Experience Level

Expert

Expert

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Expert

Intermediate

Work Experience

Practicante de Diseño Gráfico at Núcleo Milenio de Procesos Químicos y Catalisis (CPC)

January 1, 2016 - December 31, 2016

Organized a videogame creation event to convey concepts of chemistry and catalysis.

Practicante de Diseño Gráfico at AOne Games

January 1, 2016 - December 31, 2016

UI design for the videogame Omen of Sorrow.

Reemplazo de Diseñador Gráfico at Concepto Group

January 1, 2018 - December 31, 2018

Designed internal emails for Entel to support staff communication.

Diseñadora Gráfica at Machine Age Productions

January 1, 2020 - December 31, 2021

Diagramación de libros y diseño gráfico para el juego de rol #iHunt; desarrollo de suplementos mensuales con adiciones al juego.

Director at GameDev Comunidad UC

January 1, 2013 - December 31, 2017

Fundadora y directora de GameDev Comunidad UC; promoví crear talleres, charlas, demostraciones y reuniones semanales para fomentar el desarrollo de videojuegos en Chile.

Vicepresidente at VG Chile

January 1, 2020 - December 31, 2021

Miembro de la directiva de la Asociación de Videojuegos de Chile.

Diseñadora Gráfica at InvadeLab

January 1, 2019 - December 31, 2019

Propuestas para el aspecto gráfico de apps, diseño de pantallas, interacción y gráficos promocionales; UI/UX y propuestas visuales para apps y videojuegos.

Diseñadora Gráfica (Freelance) at Self-employed

January 1, 2019 - Present

Trabajos para diferentes creadores de juegos de rol independientes, en branding, maquetación y trabajo promocional.

Diseñadora Gráfica, Directora de Arte at Lune Games

January 1, 2023 - Present

Encargada de toda la visualidad de los juegos desarrollados por la empresa, así como las necesidades gráficas de la empresa (identidad de marca, imágenes para redes sociales) y manejo de contratos de artistas.

Diseñadora Gráfica, Gerente de Diseño y Arte at EN Publishing

January 1, 2024 - Present

A cargo de las necesidades gráficas de la empresa y manejo de los contratos de artistas para los juegos desarrollados, así como la visualidad de los juegos desarrollados.