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UX & Digital Design Manager and UX Strategist with 20+ years of experience leading human-centered design in complex, high-stakes environments (healthcare, public sector, enterprise systems). I structure design approaches, mentor teams, and deliver user-centered solutions across large-scale digital ecosystems—always with accessibility, clarity, and operational efficiency at the center. I’m particularly interested in evolving design practices, including integrating AI tools into research, design, and delivery workflows. I help stakeholders align, navigate complexity, and turn regulated or intricate processes into clear, trustworthy digital experiences through strong UX strategy, visual systems, and motion-informed storytelling.…UX & Digital Design Manager and UX Strategist with 20+ years of experience leading human-centered design in complex, high-stakes environments (healthcare, public sector, enterprise systems). I structure design approaches, mentor teams, and deliver user-centered solutions across large-scale digital ecosystems—always with accessibility, clarity, and operational efficiency at the center. I’m particularly interested in evolving design practices, including integrating AI tools into research, design, and delivery workflows. I help stakeholders align, navigate complexity, and turn regulated or intricate processes into clear, trustworthy digital experiences through strong UX strategy, visual systems, and motion-informed storytelling.

François Carella

Art Director, UX Designer, UI Designer, +3

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UX & Digital Design Manager and UX Strategist with 20+ years of experience leading human-centered design in complex, high-stakes environments (healthcare, public sector, enterprise systems). I structure design approaches, mentor teams, and deliver user-centered solutions across large-scale digital ecosystems—always with accessibility, clarity, and operational efficiency at the center. I’m particularly interested in evolving design practices, including integrating AI tools into research, design, and delivery workflows. I help stakeholders align, navigate complexity, and turn regulated or intricate processes into clear, trustworthy digital experiences through strong UX strategy, visual systems, and motion-informed storytelling.…UX & Digital Design Manager and UX Strategist with 20+ years of experience leading human-centered design in complex, high-stakes environments (healthcare, public sector, enterprise systems). I structure design approaches, mentor teams, and deliver user-centered solutions across large-scale digital ecosystems—always with accessibility, clarity, and operational efficiency at the center. I’m particularly interested in evolving design practices, including integrating AI tools into research, design, and delivery workflows. I help stakeholders align, navigate complexity, and turn regulated or intricate processes into clear, trustworthy digital experiences through strong UX strategy, visual systems, and motion-informed storytelling.

Available to hire

UX & Digital Design Manager and UX Strategist with 20+ years of experience leading human-centered design in complex, high-stakes environments (healthcare, public sector, enterprise systems). I structure design approaches, mentor teams, and deliver user-centered solutions across large-scale digital ecosystems—always with accessibility, clarity, and operational efficiency at the center.

I’m particularly interested in evolving design practices, including integrating AI tools into research, design, and delivery workflows. I help stakeholders align, navigate complexity, and turn regulated or intricate processes into clear, trustworthy digital experiences through strong UX strategy, visual systems, and motion-informed storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Italian

Advanced

Work Experience

UX & Digital Learning Consultant at Crédit Agricole, Grenoble

January 1, 2025 - Present

Analysis, structuring, and design of internal digital learning programs. Focus on organizing learning experiences and translating training needs into usable, human-centered digital formats that fit organizational constraints and stakeholder expectations.

Creative Content Producer (Motion & Video) at Transports Publics Genevois TPG – Qiminfo, Genève

January 1, 2024 - December 31, 2024

Designed educational content for the Security Department (IAM), developing interactive training materials to promote adoption of tools (Jira, Xray) and best practices. Created UX-oriented learning experiences adapted to varied user profiles, producing visual assets, animations, and structured visual content to improve knowledge retention. Produced video and motion design content to clarify complex technical processes.

UX/UI Lead & Consultant Digital at Hospice Général – Qiminfo, Genève

January 1, 2023 - December 31, 2023

Art direction and UI design for a strategic tender project on sensitive data management. Led UX work by designing user journeys and interactions for heterogeneous user profiles. Created the identity and visual universe and implemented a design system ensuring brand consistency, accessibility, and pixel-perfect execution.

Media Lead Documentary & Visual Storytelling at Sea Shepherd, Méditerranée

January 1, 2021 - December 31, 2021

Produced engaging documentary and awareness content through video capture, photography, post-production, and visual narrative creation. Designed social media formats adapted to platform needs. Organized and archived assets for ongoing media use.

Digital Experience Creative Lead at Caisse des Médecins AKCM, Genève

January 1, 2005 - December 31, 2023

Art direction and management of the digital ecosystem Medionline.ch (trilingual), operating in a sensitive environment requiring confidentiality and security. Delivered 360° creative direction, deploying brand identity across print, digital, and video while ensuring nationwide consistency. Simplified complex medical and administrative processes (records, pricing, services) into clear visual storytelling. Designed critical interfaces (patient records, billing, scheduling, treatments, pricing) with a focus on usability and efficiency, including visual structures/diagrams to represent complex workflows and improved information hierarchy for readability. Contributed to decisions in regulated contexts. Produced multimedia content including motion/educational videos and supported institutional image library management.

UX/UI Designer & Art Director at Capgemini, Grenoble

January 1, 2002 - December 31, 2005

Provided art direction and enterprise pre-sales support for accounts including Schneider Electric, HP, and Michelin. Designed business and software interfaces across enterprise ecosystems such as SAP and .NET environments, delivering communication strategy and strategic visual assets for complex stakeholder contexts.

UX / E-Learning Designer & DA at Hospices Civils de Lyon (HCL) (via Capgemini, then independent)

January 1, 2002 - December 31, 2019

Designed user journeys and learning systems for healthcare professionals (nurses, staff, technicians). Translated complex medical content into storyboards, animations, and tutorial videos. Created dedicated graphic universes, educational assets, and educational mascots, combining pedagogical engineering with UX and multimedia simplification.

Education

UX Design at GOBELINS, Paris

January 1, 2021 - August 2, 2026

After Effects at Video D, Paris

January 1, 2020 - August 2, 2026

Adobe Premiere Pro at DAWAN, Marseille

January 1, 2020 - August 2, 2026

Qualifications

BTS Applied Arts

January 11, 2030 - August 2, 2026

High School Diploma (Economics & Social Sciences, Bac B / ES)

January 11, 2030 - August 2, 2026

Industry Experience

Healthcare, Government, Professional Services, Media & Entertainment, Education, Financial Services, Transportation & Logistics, Non-Profit Organization, Software & Internet