I am an experienced content and social media strategist with over a decade of work primarily in the premium and luxury sectors. My journey has taken me from the role of a teacher to becoming a global social media editor managing campaigns for renowned brands. My passion for storytelling is reflected in my co-founding of an influential platform dedicated to Nordic design and lifestyle. I enjoy creating engaging content that resonates with discerning audiences.…

François Pérennès

I am an experienced content and social media strategist with over a decade of work primarily in the premium and luxury sectors. My journey has taken me from the role of a teacher to becoming a global social media editor managing campaigns for renowned brands. My passion for storytelling is reflected in my co-founding of an influential platform dedicated to Nordic design and lifestyle. I enjoy creating engaging content that resonates with discerning audiences.…

Available to hire

I am an experienced content and social media strategist with over a decade of work primarily in the premium and luxury sectors. My journey has taken me from the role of a teacher to becoming a global social media editor managing campaigns for renowned brands. My passion for storytelling is reflected in my co-founding of an influential platform dedicated to Nordic design and lifestyle. I enjoy creating engaging content that resonates with discerning audiences.

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Skills

Experience Level

Language

French
Fluent
English
Fluent
Swedish
Fluent
Russian
Beginner
Breton
Beginner

Work Experience

Paid Social Media Specialist at Nordic Live Expo
November 1, 2025 - Present
Manage paid and organic campaigns across Meta, LinkedIn, and Google Ads for 20+ B2B trade fairs and conferences. Drive lead generation and brand visibility through effective digital strategies.
Co-Founder & Content Creator at Cheap Nordic Houses
April 1, 2020 - July 1, 2023
Built and managed a digital media platform focused on Nordic architecture and lifestyle. Developed strategies that resulted in significant audience growth and a collaboration with a major publisher.
Social Media & Community Lead at ChromaWay
March 1, 2022 - July 1, 2023
Implemented social media strategies and created engaging content for blockchain projects. Scaled community engagement effectively across multiple platforms.
Global Social Media Editor at Volvo Cars
December 1, 2018 - October 1, 2020
Directed content strategy, resulting in notable engagement growth across global channels. Co-created social media strategies that aligned with brand objectives across markets.
Teacher at City Of Gothenburg
March 1, 2016 - June 1, 2018
Taught various subjects and developed innovative teaching materials for multilingual classrooms, enhancing students' learning experiences.
Social Media Manager & Digital Planner at R9 Digital Group
January 1, 2014 - December 1, 2015
Led social media strategy and creative execution for major campaigns, resulting in significant market reach and sales increases for clients.
Founder, Producer & Screenwriter at MoonMaid Pictures
May 1, 2011 - July 1, 2020
Managed independent film and web series productions, achieving nominations at international festivals and overseeing all stages of production.
Digital Planner & Project Manager at Betwin
February 1, 2010 - November 1, 2012
Led creative development for major fragrance campaigns, achieving significant client acquisition and managing digital strategies across various media.

Education

Master in Management - Marketing & Corporate Communications Management at ESSCA School Of Management
January 1, 2007 - January 1, 2009
Bachelor of Business Administration at ESSCA School Of Management
January 1, 2004 - January 1, 2007
Bachelor of Science (Erasmus) Marketing, Innovation & Technology at Dublin City University
January 1, 2007 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Education

Skills

Experience Level