FP

François Pérennès

Available to hire

I am an experienced content and social media strategist with over a decade of work primarily in the premium and luxury sectors.

About

I am an experienced content and social media strategist with over a decade of work primarily in the premium and luxury sectors. My journey has taken me from the role of a teacher to becoming a global social media editor managing campaigns for renowned brands. My passion for storytelling is reflected in my co-founding of an influential platform dedicated to Nordic design and lifestyle. I enjoy creating engaging content that resonates with discerning audiences.

  • 14 years' experience
  • Joined April 2026

Skills· 1

Languages

  • FrenchFluent
  • EnglishFluent
  • SwedishFluent
  • RussianBeginner
  • BretonBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Consumer Goods
  • Education

Work experience· 8 roles

Paid Social Media Specialist · Nordic Live ExpoNov 2025 – Present · 1 yr 1 mo

Manage paid and organic campaigns across Meta, LinkedIn, and Google Ads for 20+ B2B trade fairs and conferences. Drive lead generation and brand visibility through effective digital strategies.

Social Media & Community Lead · ChromaWayMar 2022 – Jul 2023 · 1 yr 5 mos

Implemented social media strategies and created engaging content for blockchain projects. Scaled community engagement effectively across multiple platforms.

Co-Founder & Content Creator · Cheap Nordic HousesApr 2020 – Jul 2023 · 3 yrs 4 mos

Built and managed a digital media platform focused on Nordic architecture and lifestyle. Developed strategies that resulted in significant audience growth and a collaboration with a major publisher.

Global Social Media Editor · Volvo CarsDec 2018 – Oct 2020 · 1 yr 11 mos
Teacher · City Of GothenburgMar 2016 – Jun 2018 · 2 yrs 4 mos
Social Media Manager & Digital Planner · R9 Digital GroupJan 2014 – Dec 2015 · 2 yrs
Founder, Producer & Screenwriter · MoonMaid PicturesMay 2011 – Jul 2020 · 9 yrs 3 mos
Digital Planner & Project Manager · BetwinFeb 2010 – Nov 2012 · 2 yrs 10 mos

Education

Master in Management - Marketing & Corporate Communications Management · ESSCA School Of Management2007 – 2009
Bachelor of Business Administration · ESSCA School Of Management2004 – 2007
Bachelor of Science (Erasmus) Marketing, Innovation & Technology · Dublin City University2007 – 2008

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