Franco Lopez Dana

Crafted over 60 trailers and promotional videos for major IPs such as Contest of Champions, Mirrorverse, and Realm Of Champions, viewed by 10M+ users worldwide. Delivered weekly app-store and social motion content for Shop Titans, driving higher storefront visibility and consistent engagement. Worked closely with Disney brand teams to maintain animation fidelity, ensure high-quality deliverables, and uphold global brand standards.

Developed and executed 20+ marketing campaigns from script to post-production, including a launch trailer exceeding 1.2M views; the company’s top-performing launch. Created 100+ UA ads for Meta, Google, Apple, and major console platforms, achieving a 30% improvement in creative performance. Built modular brand assets and video templates to boost output speed by 20% and maintain brand consistency. Collaborated with art directors, copywriters, and developers to define visual direction and design language for marketing content.

Designed and animated 100+ 2D and 3D motion ads for leading apps, including Roblox, Disney Sorcerer’s Arena, and Angry Birds, surpassing CTR benchmarks and driving record installs. Streamlined motion workflows, doubling monthly ad production capacity while maintaining creative consistency and delivery speed. Partnered with performance teams to test and iterate ad creatives, directly contributing to 25% growth in campaign ROI.