Available to hire
I’m Francesca Marta Pavesi, a Milan-born creative with a passion for learning and exploring new fields. I enjoy meeting people and building meaningful connections, and I thrive in challenging, multi-stakeholder environments.
During my studies, I began working professionally and freelancing in social media management, content creation, and photography. I have developed strong leadership, teamwork, and communication skills, with a talent for self-promotion and public speaking. I’m confident managing complex, high-pressure situations.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
French
Fluent
Spanish; Castilian
Advanced
Work Experience
Social Media Manager at Italian Hospitality Collection
January 1, 2023 - January 1, 2023Managed social media strategy and content creation for a hospitality-focused collection; developed campaigns, curated visuals, and engaged audiences across platforms.
Freelance Social Media Manager & Content Creator at Viscardi Hotels
May 1, 2024 - May 1, 2024Led social media management and content creation for Viscardi Hotels; production planning, copywriting, community management, and collaboration with brand partners.
Freelance Social Media Manager at VMLY&R
June 1, 2022 - June 1, 2022Freelance social media management for clients including Elmx, Bancomat, Danone, Faber; coordinated content creation and influencer collaborations.
Freelance Social Media Coordinator & Influencer Manager at Cober Pole Srl
February 1, 2024 - February 1, 2024Managed social media channels and influencer collaborations for client portfolio; content calendars, performance tracking.
Social Media Manager at Italian Hospitality Collection
September 21, 2021 - January 23, 2023Freelance social media management and content creation across channels; developed and executed social media strategies, produced engaging content, and supported brand storytelling for hospitality brands.
Freelance Social Media Manager & Content Creator at Viscardi Hotels
April 1, 2023 - May 31, 2024Led social media strategy and content production as a freelance specialist; coordinated photography and storytelling across channels to drive engagement and brand perception.
Freelance Social Media Manager at VM LY & R
June 1, 2025 - PresentManaged social media for freelance clients including Elmex, Bancomat, Danone, and Faber; created content calendars and executed campaigns to grow awareness and engagement.
Freelance Social Media & Influencer Manager at Courmayeur Mont Blanc
October 1, 2023 - May 31, 2024Directed social media strategy and influencer collaborations for luxury hospitality partnerships; planned content and managed influencer initiatives.
Freelance Social Media & Influencer Manager at OSAMA
July 1, 2023 - January 31, 2025Led social media and influencer activities for a portfolio of clients; developed campaigns, tracked performance, and optimized content.
Producer & Project Manager at Anglo American Firenze
January 1, 2023 - PresentProduced and managed creative projects; coordinated cross-functional teams, timelines, and deliverables to ensure successful project outcomes.
Freelance Social Media Coordinator at Leica Camera Italia Srl
June 1, 2022 - October 1, 2022Coordinated social media activities for the Italian division, supporting content creation and platform management.
Digital, CRM & Social Media Manager at Vans, a VF Company
October 1, 2022 - April 1, 2023Managed digital campaigns, CRM initiatives and social content for brand across markets.
Freelance Social Media & Influencer Manager at Courmayeur Mont Blanc
December 1, 2022 - February 1, 2024Developed social media strategy and influencer collaborations for the luxury destination.
Social Media Manager & Content Creator at Viscardi Hotels
April 1, 2023 - May 1, 2024Freelance social media management and content creation across channels, improving engagement and brand storytelling.
Freelance Social Media Manager at VMLY&R
April 1, 2021 - June 1, 2022Freelance social media management for clients including Elméx, Bancomat, Danone, Franke and Faber; developed campaigns and content calendars.
Education
Master in Marketing and Communication (MIMEC) at Bocconi University
September 1, 2019 - January 1, 2021Economia e Scienze Sociali (CLES) at Bocconi University
September 1, 2014 - July 1, 2017Master in Marketing and Communication (MIMEC) at Bocconi University
September 1, 2019 - January 1, 2021Economia e Scienze Sociali (CLES) at Bocconi University
September 1, 2014 - July 1, 2017Master in Marketing and Communication at Bocconi University
September 1, 2019 - January 1, 2021Laurea in Economia e Scienze Sociali (CLES) at Bocconi University
September 1, 2014 - July 1, 2017Master in Environmental and Energy Economics at Bocconi University
September 1, 2017 - October 1, 2019Master in Marketing and Communication (MIMEC) at Bocconi University
September 1, 2019 - January 1, 2021Master in Environmental and Energy Economics (EFE) at Bocconi University
September 1, 2017 - October 1, 2019Economia e Scienze Sociali (CLES) at Bocconi University
September 1, 2014 - July 1, 2017Qualifications
Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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