Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Franc Zvonar, founder and Principal of Cherryielding. I'm a senior digital and commercial marketing leader with 20+ years of experience growing brands across travel, sport, health, financial services and eCommerce. I work as a freelance / outsourced marketing partner, acting as a plug-in marketing department or fractional CMO; I lead strategy and then roll up my sleeves to build and run the digital engine that drives growth. My background spans both big-brand, C-suite roles and hands-on execution, so I'm comfortable taking full ownership of outcomes while collaborating remotely with in-house teams or external partners. I partner with founders and leadership teams to define KPIs, craft strategies, and translate data into action.…I'm Franc Zvonar, founder and Principal of Cherryielding. I'm a senior digital and commercial marketing leader with 20+ years of experience growing brands across travel, sport, health, financial services and eCommerce. I work as a freelance / outsourced marketing partner, acting as a plug-in marketing department or fractional CMO; I lead strategy and then roll up my sleeves to build and run the digital engine that drives growth. My background spans both big-brand, C-suite roles and hands-on execution, so I'm comfortable taking full ownership of outcomes while collaborating remotely with in-house teams or external partners. I partner with founders and leadership teams to define KPIs, craft strategies, and translate data into action.

Franc Zvonar

Fractional CMO, Marketing Consultant, Marketing Strategist, +7





I'm Franc Zvonar, founder and Principal of Cherryielding. I'm a senior digital and commercial marketing leader with 20+ years of experience growing brands across travel, sport, health, financial services and eCommerce. I work as a freelance / outsourced marketing partner, acting as a plug-in marketing department or fractional CMO; I lead strategy and then roll up my sleeves to build and run the digital engine that drives growth. My background spans both big-brand, C-suite roles and hands-on execution, so I'm comfortable taking full ownership of outcomes while collaborating remotely with in-house teams or external partners. I partner with founders and leadership teams to define KPIs, craft strategies, and translate data into action.…I'm Franc Zvonar, founder and Principal of Cherryielding. I'm a senior digital and commercial marketing leader with 20+ years of experience growing brands across travel, sport, health, financial services and eCommerce. I work as a freelance / outsourced marketing partner, acting as a plug-in marketing department or fractional CMO; I lead strategy and then roll up my sleeves to build and run the digital engine that drives growth. My background spans both big-brand, C-suite roles and hands-on execution, so I'm comfortable taking full ownership of outcomes while collaborating remotely with in-house teams or external partners. I partner with founders and leadership teams to define KPIs, craft strategies, and translate data into action.

Available to hire

I’m Franc Zvonar, founder and Principal of Cherryielding. I’m a senior digital and commercial marketing leader with 20+ years of experience growing brands across travel, sport, health, financial services and eCommerce. I work as a freelance / outsourced marketing partner, acting as a plug-in marketing department or fractional CMO; I lead strategy and then roll up my sleeves to build and run the digital engine that drives growth.

My background spans both big-brand, C-suite roles and hands-on execution, so I’m comfortable taking full ownership of outcomes while collaborating remotely with in-house teams or external partners. I partner with founders and leadership teams to define KPIs, craft strategies, and translate data into action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance & Fractional Digital Marketing Officer at Cherryielding

March 1, 2025 - November 10, 2025

Multi-faceted marketing, digital and ecommerce consultancy developing strategies for 27 brands. Acts as a freelance / outsourced marketing partner, designing and executing end-to-end digital marketing programs across SEO, SEM, paid social, organic social, email, automation and content. Builds and manages performance campaigns (search, social, display) aligned to funnel stages and commercial targets. Designs customer journeys and automated funnels from first touch through to conversion and repeat purchase, using CRM and marketing automation platforms to scale nurture and retention. Leads CRO initiatives—auditing sites and landing pages, prioritising tests and implementing high-impact changes. Provides remote, ongoing reporting and insight, translating analytics into clear next steps for founders and leadership teams; comfortable working asynchronously and integrating with existing in-house or agency teams.

Chief Commercial Officer at Sportsnet Holidays (Quint Group)

December 1, 2024 - December 1, 2024

Owned commercial strategy across Sales, Product, Partnerships and Marketing; full P&L accountability. Led a 16-person team and delivered growth amid sector volatility and global restructuring.

Chief Executive Officer at Leisurecom Group

October 1, 2022 - October 1, 2022

Reported to the Board; led forty-six staff across Digital, eCommerce, Marketing, Tech, Finance and Product. Built a high-performance culture and executive leadership cadence.

Director of Sales & Marketing at Cann Global Ltd (ASX)

May 1, 2021 - May 1, 2021

Built global sales/marketing plans (AU/NZ/HK-CN/EU/USA); executed ecommerce growth strategy. Established JVs in Israel and Canada; managed budgets across B2C/B2B channels.

Chief Marketing Officer at Fiji Kava Ltd (ASX)

June 1, 2020 - June 1, 2020

Launched brand across online/grocery/pharmacy/wholesale in multiple markets; led B2B/DTC build. Managed IR/ASX communications; optimised end-to-end DTC fulfilment and NPS.

Chief Digital/Marketing Officer at Cherryielding (Consulting)

April 1, 2019 - April 1, 2019

Led digital marketing, ecommerce, distribution planning and media across clients. Built digital marketing frameworks; led paid media (incl. programmatic) and social strategy.

GM Sales, Marketing & eCommerce at Fiji Airways

February 1, 2017 - February 1, 2017

Managed ~140 staff across 9 countries; owned >A$800M budget; achieved direct-channel shift goals. Delivered 3 years’ record revenue & profit; migrated IBE/booking tech from Datalex to Amadeus; scaled global digital marketing.

Project Manager (New Channels/Markets) at Lite n’ Easy

January 1, 2014 - January 1, 2014

Conducted consumer/category research; built go-to-market strategy, pricing and packaging for products/channels. Piloted successful vending and fundraising channels.

Head of Marketing & eCommerce at Wine Selectors

August 1, 2012 - August 1, 2012

Led 21 staff; delivered three consecutive annual budgets; established ecommerce channel; +302% web revenue in <2 years; launched 1000+ SKU retail range.

Senior Marketing Manager at Virgin Australia / Velocity Frequent Flyer

March 1, 2009 - March 1, 2009

Launched Velocity; managed A$5M budget and agency ecosystem; grew members from 367K to 1.2M in 12 months; increased engagement/retention to 61%.

Chief Marketing Manager at Pioneer Mortgages

December 31, 2006 - December 31, 2006

B2B channel strategy; A$3M budget; ANZ marketing.

Head of Digital/Direct Marketing at ebookers (UK/EU)

December 31, 2004 - December 31, 2004

Pan-EU rebrand; centralized 3M+ records; rolled out CRM across 12 countries; expanded affiliate network to 2,000+ partners.

National Direct Marketing Manager at Flight Centre

December 31, 2003 - December 31, 2003

Launched Direct Marketing Division; centralised data; drove significant revenue.